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Introduction Social media marketing is gaining more traction with every passing year, and 2024 is no different. This year, there are many new trends that you should look at if you are doing social media marketing for your business. Adopting and following the trends early on ensures that your efforts and money invested in social… Continue reading Top 10 Social Media Marketing Trends for 2024
Staying relevant is one of the most important aspects of content marketing. Who likes irrelevant content being pushed on their social media feeds? Creating new topics to write about is a constant challenge, especially when you have been posting content for a few years. This is why staying on top of the latest news and… Continue reading Ahead of the Curve: Top Content Marketing Trends for 2024
Wondering what content strategies will drive success for EdTech companies (educational technology comp.) in the years ahead? We’ll share an idea of the future trends in the EdTech content marketing landscape in this blog. Content marketing is crucial for the EdTech industry as it helps establish connections with customers during research, showcase thought leadership, promote… Continue reading Exploring the Future Trends in Edtech Content Marketing
These are some exciting times for EdTech startups when learning is not limited to university or one’s background in a specific subject. EdTech websites have numerous users of all ages. So, how are these platforms becoming so popular among people? What is the EdTech marketing strategy in India, and why is it important? An effective… Continue reading Best EdTech Marketing Strategy in India for Startups
Introduction Social media marketing is gaining more traction with every passing year, and 2024 is no different. This year, there are many new trends that you should look at if you are doing social media marketing for your business. Adopting and following the trends early on ensures that your efforts and money invested in social… Continue reading Top 10 Social Media Marketing Trends for 2024
Staying relevant is one of the most important aspects of content marketing. Who likes irrelevant content being pushed on their social media feeds? Creating new topics to write about is a constant challenge, especially when you have been posting content for a few years. This is why staying on top of the latest news and… Continue reading Ahead of the Curve: Top Content Marketing Trends for 2024
Wondering what content strategies will drive success for EdTech companies (educational technology comp.) in the years ahead? We’ll share an idea of the future trends in the EdTech content marketing landscape in this blog. Content marketing is crucial for the EdTech industry as it helps establish connections with customers during research, showcase thought leadership, promote… Continue reading Exploring the Future Trends in Edtech Content Marketing
These are some exciting times for EdTech startups when learning is not limited to university or one’s background in a specific subject. EdTech websites have numerous users of all ages. So, how are these platforms becoming so popular among people? What is the EdTech marketing strategy in India, and why is it important? An effective… Continue reading Best EdTech Marketing Strategy in India for Startups
When you look back, you find a trail of moments that take center stage in the face of life-altering events. It is both, thrilling and equally terrifying to know that these events could occur in a heartbeat, completely transforming life as you know it. While some of them may pinch us with regret, others change… Continue reading Three Things That Changed My Life For The Better
Watching romantic movies or romance dramas is a guilty pleasure none of us can deny. There has to be at least one such movie that you have watched and loved. No matter how much we deny it, we indulge in the movies of this genre. Well, some of us more than the others, and it… Continue reading 5 Romantic Movies That Bring Out Our Emotions Perfectly
Even as the world continues to fight multiple battles against the coronavirus pandemic, the sporting world is slowly getting back on its feet. The English Premier League is the latest football competition to announce its return, following the resumption of Germany’s Bundesliga and a return declaration of Spain’s La Liga. The Premier League, along with… Continue reading Premier League’s Project Restart After 100 Days Sans Football
Introduction Social media marketing is gaining more traction with every passing year, and 2024 is no different. This year, there are many new trends that you should look at if you are doing social media marketing for your business. Adopting and following the trends early on ensures that your efforts and money invested in social… Continue reading Top 10 Social Media Marketing Trends for 2024
Staying relevant is one of the most important aspects of content marketing. Who likes irrelevant content being pushed on their social media feeds? Creating new topics to write about is a constant challenge, especially when you have been posting content for a few years. This is why staying on top of the latest news and… Continue reading Ahead of the Curve: Top Content Marketing Trends for 2024
Wondering what content strategies will drive success for EdTech companies (educational technology comp.) in the years ahead? We’ll share an idea of the future trends in the EdTech content marketing landscape in this blog. Content marketing is crucial for the EdTech industry as it helps establish connections with customers during research, showcase thought leadership, promote… Continue reading Exploring the Future Trends in Edtech Content Marketing
These are some exciting times for EdTech startups when learning is not limited to university or one’s background in a specific subject. EdTech websites have numerous users of all ages. So, how are these platforms becoming so popular among people? What is the EdTech marketing strategy in India, and why is it important? An effective… Continue reading Best EdTech Marketing Strategy in India for Startups
61.4% of the world’s population are social media users! It’s a free resource wasted if companies do not leverage this number in their favour. An effective social media presence gives edtech companies an edge over others. It presents the perfect medium to give the target audience a glimpse of their resources or an insight into… Continue reading Top Tips for Effective Edtech Social Media Marketing
Digital marketing for travel agency has become crucial to the travel industry. For travel companies to advertise their brand, draw clients, and maintain their competitiveness in the modern internet marketplace, digital marketing is essential. Through digital marketing, travel agencies can strengthen their brands and boost website traffic and reservations. With the help of this blog,… Continue reading The Complete Guide to Digital Marketing for Travel Agency
With the advent of the e-commerce industry, the retail marketing scenario has changed drastically. Traditional brick-and-mortar retail stores have to compete with the e-commerce platforms. E-commerce has also transformed the buyer’s journey. Now, customers’ expectations revolve around experience rather than just the product. Reportedly, 54 out of 100 shoppers claim that they wouldn’t prefer to… Continue reading Best Practices/Tips to Follow for Building Retail Content Marketing Strategy
Email marketing is one of the most effective methods to boost conversions. In fact, 73% of marketers believe that emails generate excellent ROI. It holds for retail email marketing as well. However, email marketing is not just about building an email list and converting your leads into loyal customers. There are several steps in between… Continue reading How to Build a Retail Email Marketing Funnel that Converts
As the world transforms to digital, content marketing has taken over. Businesses, especially ecommerce brands that increase their content marketing efforts get a direct advantage over their competitors. As such a solid ecommerce content marketing strategy focused on engaging their customers is the key to business growth in the upcoming year. There is a reason… Continue reading Ecommerce Content Marketing Strategies You Must Know in 2024
Is healthcare marketing set for the next revolution? The answer is yes. The history of healthcare marketing traces back to the 1970s when pharmaceutical companies and insurance providers penetrated the healthcare sector. This move led the industry to an increasingly competitive stage, driving a significant shift in the operational model. The model focused on marketing… Continue reading Definitive Guide for Healthcare Marketing: 8 Essential Healthcare Marketing Trends 2024
Marketing is tough! With varying target audiences, a plethora of marketing platforms, and unprecedented marketing formats like content writing, copywriting, digital marketing, etc., navigating the marketing world can be tricky. This is more so in the healthcare realm, with fierce competition, high stakes, rules and regulations, and customer preferences. Additionally, the personal and sensitive nature… Continue reading Effective Solutions for Top Healthcare Marketing Challenges
Various channels can tell you how to market a fitness app. However, with the fitness industry growing daily, the secret to being outstanding is to increase your user base organically through effective marketing techniques. Offering a high-quality product is no longer sufficient in the age of so many products of the same calibre competing for… Continue reading How to Market a Fitness App to Expand the User Base?
Do you love researching brands and marketing? Then, you must be familiar with Airbnb’s strategy of listing Barbie’s Malibu Dreamhouse. In October 2019, the leading online rental marketplace listed Barbie’s dreamhouse for a two-night stay. The listing was by none other than Barbie, describing why it was her favourite place. For the uninitiated, the campaign… Continue reading How to leverage hospitality marketing for more bookings?
As a travel marketer, you know beautiful photos of destinations are vital to promoting travel brands on social media. But do you know how to maximise Instagram to drive business results like brand awareness, engagement and sales? This blog post will teach you how to promote travel business on Instagram through best practices for content,… Continue reading How to promote a travel business on Instagram?
In a world where your brand’s social proof and social media presence are synonymous with lead generation, organic vs paid marketing has become a significant debate in the present times. One central difference between organic and paid marketing is that organic marketing believes in generating traction cost-free, whereas paid marketing involves paying to reach the… Continue reading Organic vs Paid Marketing: What Should You Choose?
Do you get bothered by ad commercials in the middle of your favourite TV shows? In today’s fierce business landscape, every brand strives to promote its identity across all channels. However, the target audience often gets annoyed with the relentless promotion and feels overwhelmed by “Spam” advertising. Does it mean one should stop advertising and… Continue reading Indirect Marketing 101: Shifting from Selling to Creating Impact
Do you want your target audience to discover, trust, and engage with your brand? That’s exactly where you need the services of a content development agency. Choosing among the best content writing companies in India will enrich your blog posts, social media content and similar formats. You can successfully educate, inform and engage your prospects.… Continue reading Top Content Writing Companies in India Ruling the Content Industry
With its ability to reach a vast audience and foster customer relationships, enterprise email marketing is a proven cross-functional strategy. Leveraging extensive consumer data to drive conversions and results, this full-proof technique can boost your brand’s performance. From building brand loyalty to maximizing ROI, understand how this versatile marketing approach can elevate your business to… Continue reading Unleashing the Power of Enterprise Email Marketing: Benefits and Strategies
Newsletter content is a great way to directly engage with your present and potential consumer base. Newsletters can boost sales, attract new clients, retain old ones, or increase brand involvement. They inform readers about what’s happening with your company. You may simultaneously nurture and interest the readers with exclusive offers. Newsletters help foster loyalty and… Continue reading Craft a Powerful Newsletter with These Newsletter Content Ideas
Are you looking for innovative ways to elevate brand recognition in the competitive B2B landscape? Well, have you considered the power of B2B video marketing? With its enthralling storytelling abilities, video content marketing has become a driver of increasing brand awareness. In today’s digitally advanced space, where users have short attention spans, you need to… Continue reading Elevate Your Brand’s Online Presence with B2B Video Marketing
With several big brands participating in an affiliate marketing program, the best time to strategize and boost your income is now. The opportunities to leverage content creation are growing every day. But with these opportunities come repetitiveness and a lack of unique ideas. Not all affiliate marketing content is quality content. Finding a proper balance… Continue reading 5 Most Effective Content Creation Techniques for Affiliate Marketing in 2023
SEO has, for the longest time, been the foundation of successful online marketing. As a result, there is an information overflow to help develop winning SEO strategies. The SEO landscape has become a breeding ground for SEO myths and facts, such as outdated information, misleading facts, and ineffective tactics, along with lesser-known tips that actually… Continue reading 5 SEO Myths and Facts You Should Know
All your efforts to design an email campaign are futile without a concrete email list building strategy. But what is email list building? This question is imperative when you are starting a business. Email list building is a process of collecting the email addresses of your potential customers to promote your services and products to them and encourage… Continue reading Winning Strategies for Email List Building for Successful Marketing Campaigns
Blogs are undeniably a significant factor contributing to your website’s success. The value you choose to spread through content is incomparable and sets you apart from your competitors. But is your content writing and SEO strategy helping you with blog success? How do you find out? The answer is to keep an open eye on… Continue reading Track These Metrics/KPIs to Measure Your Blog Success
Ranking high on SERPs must be a priority for your brand. Your website must be among the top results to clear their queries and provide satisfactory answers. A stringent and focused SEO strategy is the best way to achieve this. But how effective is an SEO strategy without the relevant tools to back it up?… Continue reading Top SEO Rank Tracking Platform for 2023: A Complete Review
If you’re an avid LinkedIn scroller, you’ll notice snippets of several brand posts that talk to the customers. Whether it is a heartfelt story related to the company’s employees or the introduction of a new process, these companies engage their LinkedIn audience and give them a peek inside the brand. This is a strategy that… Continue reading Best Tips to Build LinkedIn Content Strategy for Your Brand
You are tasked with crafting a Google ad copy that’s catchy, compelling, and drives conversions. But, while battling writer’s block and juggling deadlines, you find yourself muttering, “How do I even begin?” We’ve all been there! With a limited number of characters and the need to stand out from the competition, writing a perfect Google… Continue reading The Ultimate Guide to Crafting a Killer Google Ad Copy
To drive more sales, you must rise to the top of search engines and acquire high-quality traffic. And then, you need to convert this traffic into leads and sales. Your ecommerce store won’t survive without conversions, no matter the traffic. The good news is content marketing helps to multiply your conversion rate by almost six… Continue reading How to Leverage Ecommerce Content Writing to Skyrocket Your Sales?
Customer acquisition is integral for every marketing strategy to build your brand and reach a broader section of your target audience. However, it is inadvisable to execute acquisition strategies at the cost of nurturing existing users. A delicate balance between customer acquisition and retention strategies is crucial to make the most out of your email… Continue reading Top 5 Actionable Email Marketing Strategies for Existing Customers
Did you know that 63% of all shopping ventures begin online? With such a high demand from online shoppers, the ecommerce business industry is on the rise. As an online store owner, you might have done everything to make your products functional and catchy. From the right designs to advertising and promotions, the strategies seem… Continue reading A Complete Guide on How to Do SEO for Ecommerce Website
The ability to communicate ideas effectively is crucial, and presentations play a pivotal role in this arena. The emergence of AI presentation makers marks a significant evolution in how we approach this task. These innovative tools are reshaping the process of creating presentations, making it not only more efficient but also more accessible to a… Continue reading Creating Engaging Presentations Effortlessly with AI
With a presence in 180 countries and 3 languages, Google Bard has been creating waves worldwide since its launch on March 21, 2023. In this exciting new era of AI chatbots, Google’s latest prodigy, Bard AI, has transformed how we generate information. Bard is a tool that promises to help users in many ways. It… Continue reading Exploring Google Bard: A 2023 Guide on the Generative AI Chatbot
Historically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?
As marketers try to leverage blog marketing, you may wonder if this would mean spending countless hours preparing content. It leads to the question of how often should you blog for SEO. You are in the right place if you are searching for the right blog post frequency. To help you up your SEO game,… Continue reading The Blogging Dilemma: How Often Should You Blog for SEO?
With over 930 million users worldwide, LinkedIn is one of the largest business-social media platforms ever. But with so many users and constantly changing guidelines, it can be difficult to win the LinkedIn algorithm and grab your target audiences’ attention. But can it be done? Absolutely! In a survey by eMarketer, 40% of B2B marketers… Continue reading Must-Know LinkedIn Algorithm Updates in 2023
The debate about AI-generated content is prevalent as ever. While there have been claims that AI does not have the emotional intelligence to pull off personalised and thought-provoking content, a surprising 12% of businesses are using AI for content creation. At the same time, popular search engines like Google have not explicitly mentioned being against AI-generated content.… Continue reading AI vs Search Engines: What’s the Future of AI Content on SERPs?
Google makes frequent changes to its search algorithms and automated systems, significantly changing how SERP rankings work. Just recently, the tech giant announced the first Google core update for 2023. Released on March 15, it is the initial phase in a long line of planned patches, all aiming to streamline the user search experience. Now, Google search… Continue reading Google March 2023 Core Update Finally Live: Everything We Know So Far
With more than 1.9 billion active daily users, Instagram knows the worth of creators on its platform. Confused why Instagram worries about 50,000 active creators when it has about 2 billion active users? The answer is simple—business. Instagram takes business very seriously, and currently, it’s focusing on the creators to help bring more business. Instagram realises… Continue reading Gear Up to Use Instagram’s Ultimate Media Kit Option for Better Brand Value
Reddit is upgrading the way you navigate your feeds. The social networking community is rolling out a series of changes to make the platform more accessible and customizable. Whether you’re into sports, news, or TV fan theories, you can find a community where you can meet people as obsessed and crazy as you are about… Continue reading Reddit Upgrades its Interface and Feed for Improved Customer Experience
Pinterest is bringing another addition to the array of photo-sharing apps on the market, Shuffles. It’s an invite-only photo collage app born from a Pinterest in-house incubator. It’s been exploding in popularity on TikTok among Gen-Z demographics in particular. The app lets users build collages using the Pinterest photo library or by taking photos using their… Continue reading Pinterest Launches Shuffles, An Invite-Only Collage-Making App
Before any of us can remember, Instagram, Snapchat, TikTok, and Twitter, along with all the other social media platforms, have been stealing each other’s content and features. Nobody even had followers until Twitter came along and coined the term in 2007. Snapchat was the first platform to introduce the concept of “stories,” and now every… Continue reading Instagram’s Candid Challenges Designed for the Gen Z
If you’re thinking of changing your TV streaming service, it’s time to get YouTube TV. Launched in 2017, the cordless service was introduced as an alternative for traditional cable TV in the USA. It’s currently in discussion with programming partners to introduce a new lineup of streaming channels to upgrade the customer experience and compete… Continue reading Thinking Of TV Streaming Services? Get YouTube TV
Instagram looks and works the same way as Facebook in almost all its features except one—unlike Facebook, you can’t repost another user’s post on your feed. Of course, you can share the content of public accounts through stories. However, Meta is considering bridging this gap as well. A social media consultant named Matt Navarra tweeted… Continue reading Instagram’s Repost Feature: What’s Cooking?
The popularity of real-time group chats has increased since the massive success of Discord. In 2021, Discord’s value stood at $15 billion. This directly hampered Facebook’s popularity and the social media platform’s traffic has been on the decline since February 2021. To compete against Discord and win back its high engagement rates, Meta has introduced… Continue reading Meta Rolls Out Community Chat for Messenger to Encourage Group Discussions
The $1.07 billion worth photo-messaging app is taking the social commerce market by storm with the introduction of AR tech based tools. In the latest Snap Partner Summit 2022, the brand went ahead to flaunt this feature, which will significantly augment its capabilities. The social commerce app has highlighted how Snap AR shopping has enhanced the… Continue reading Snapchat To Transform E-Commerce Reality With Expansion In Ar Technology
Since its first public appearance in 2004, the search engine Google has revolutionized the way in which we conduct internet searches. 18 years later, it stands tall as one of the premier FAANG companies in the market. The only reason that Google has been able to adapt to the changing technological landscape is due to… Continue reading Bring Your Searches to Life with Google’s Multisearch Feature
Feeling nervous before appearing for a job interview? Not anymore! Like other games online, you can now practice being interviewed by a computer. After LinkedIn’s automated interview feedback tool was launched in 2020, Google has developed a similar facility for their users. With advancements in Artificial Intelligence, it is now easier for job-seekers to attempt a mock… Continue reading Google Interview Warmup Tool—Yay or Nay?
When it comes to accessing or consuming information on social media platforms, not many companies are mindful of what they offer to people from different spectrums of life. Twitter is going a step ahead with its plans to change the status quo and make the platform more accessible for people with disabilities. In the latest… Continue reading Twitter is Winning Hearts With Its New Audio Translation Feature
Instagram Reels have competed long and hard against TikTok. While IG has benefitted from the ban on TikTok in several big markets like India, the platform still has a long way to go in terms of the benefits it offers users through reels. In that spirit, Meta is trying to get an edge over TikTok… Continue reading IG Reels Get a Facelift: Video Editing Just Got a Whole Lot Easier
Over the years, YouTube has constantly re-invented and pushed its boundaries. Now, the platform has come with a direct-shopping live commerce stream experience for beauty brands. YouTube has been lately working on live events, which led to the launch of go live together and live shopping last year. The platform also hosted an event, especially for the… Continue reading YouTube Goes All Things Beauty With A Top-notch Commerce Live Stream
Instagram is adding features to open new marketing avenues for online creators and influencers with the latest one being “Pin to Profile”. The social networking service now enables users to pin regular posts and reels with a simple option. You like it? You pin it 📌 You can now choose up to three posts or… Continue reading Flaunt Your Unique Style with Instagram’s New ‘Pin to Profile’ Feature
The concept of metaverse has been a hot topic ever since Mark Zuckerberg shared his plans for it. Given the limited amount of information released about the concept, people have come up with numerous assumptions about how this space will impact our lives. Zuckerberg had this to say during the initial announcement, “We believe the… Continue reading The Latest Update from Meta: Is the Metaverse Shift any Closer?
For a long time, LinkedIn users have demanded a funny reaction option ever since the platform has seen a surge in funny content. To their surprise, team LinkedIn is now working on expanding its reaction options. According to the company’s Chief Product Officer Tomer Cohen, the platform might soon introduce a laughing emoji. “I wanted to start… Continue reading The Wait for LinkedIn’s Funny Reaction Might Just Be Over!
Meta-owned WhatsApp announced its plans to extend its fairly limited texting options with the Communities feature. Until now, WhatsApp allowed only 256 participants to build a group. However, the Communities feature will allow much larger groups of people to come together. An unofficial version of the feature made rounds at the end of last year.… Continue reading WhatsApp Welcomes “Communities” for Users to Set Up Organizational Group Chat
Expanding the world of content, Twitter is now rolling out its new subscriber-only feature to help content creators build a stronger community. With the ‘Super Follower-only Spaces,’ creators can now take one step closer to their following. As of now, this element is only available to a selected bunch of creators. “Now with Super Followers-only… Continue reading Monetise Your Creator Status With Twitter’s New Super Followers Only Spaces Feature
Do you love consuming your favorite pieces of content on the internet but are constantly disturbed by annoying ads? It happens to the best of us. According to a global Google survey, 69% of people surveyed said that they were motivated to install ad blockers by annoying or intrusive ads. If and when users block all ad contents,… Continue reading Personalize Your Ad Experience With Google’s Brand New Feature: Here’s All You Need to Know
Have you ever tried to skip to the main parts of a long and boring YouTube video? Well, we have all been there! Thankfully, YouTube has introduced a fantastic feature to save you from all the boredom. It’s called “Most Replayed” and it lets you effortlessly watch the most popular parts of the video. With… Continue reading YouTube Announces “Most Replayed” feature—skip to the most popular parts of a video
Ever since Facebook (Meta) acquired Instagram back in 2017, the possibilities for this photo-sharing app have expanded significantly. Now, it has transformed into a multi-media business opportunity for business owners and a career option for many creators. Reels are one of the most promising features for marketers, entrepreneurs, and creators alike. This format has enabled users to… Continue reading Instagram Experimenting with the Following Tab: Indian Users Test Out the New Feature
Instagram, the ever-popular social media platform, is shifting its focus to full-screen videos. According to their official source, the team is working to bring videos more ‘front and center’ on the platform. “We’re moving Instagram to a place where the video is a bigger part of the home experience, where content is more immersive,” said… Continue reading Ready to Go All-immersive With Instagram Full Screen?
A creator’s haven, Pinterest, has once again launched an offering with the goal of allowing creators to put out varied content. Riding on the coattails of the short-form video content offerings such as Tik-Tok and Instagram reels, Pinterest has launched “TV studio.” The app is a spin-off of the already existing Idea Pins feature. This… Continue reading Did Pinterest secretly launch an exciting new vertical video-streaming TV app?
When you look back, you find a trail of moments that take center stage in the face of life-altering events. It is both, thrilling and equally terrifying to know that these events could occur in a heartbeat, completely transforming life as you know it. While some of them may pinch us with regret, others change… Continue reading Three Things That Changed My Life For The Better
Watching romantic movies or romance dramas is a guilty pleasure none of us can deny. There has to be at least one such movie that you have watched and loved. No matter how much we deny it, we indulge in the movies of this genre. Well, some of us more than the others, and it… Continue reading 5 Romantic Movies That Bring Out Our Emotions Perfectly
Even as the world continues to fight multiple battles against the coronavirus pandemic, the sporting world is slowly getting back on its feet. The English Premier League is the latest football competition to announce its return, following the resumption of Germany’s Bundesliga and a return declaration of Spain’s La Liga. The Premier League, along with… Continue reading Premier League’s Project Restart After 100 Days Sans Football
Working from home might not be the easiest for some of us who have always been in physical offices. However, amidst the COVID-19 lockdown, it is difficult to keep ourselves focused and motivated to work when the bed is just 2 feet away and the Netflix tab so easily accessible. The delights that come with… Continue reading How to Keep Your Sanity When Working From Home
Can you picture The Avengers without Captain America? For that matter, can you imagine another actor playing the role of Captain America other than Chris Evans? Everyone who knows about the Marvel Universe knows how important Captain America (played by Chris Evans) role is. But did you know our beloved Captain was fighting a storm… Continue reading Why Did Chris Evans Almost Turn Down The Role of Captain America?
Powerful women are the heart of the Star Wars universe. Long before Palpatine, Anakin, or even Luke Skywalker walked the galaxy, a woman named Bastila Shan held it in the palm of her hands. Who was this beautiful woman? And what made her so memorable? Are you wondering about what was the story behind this… Continue reading The Story Of Power Of Bastila Shan
Today, online research enables consumers to learn more about the solutions they need to their problems. No question why brands must establish a digital presence to reach their customers. Building trust with compelling content is the key to forming a strong online community of loyal customers. The content should be accurate and provide the answers… Continue reading Boosting the Digital Presence of a Leading EdTech Brand
In the ever-expanding digital universe, content marketing has emerged as a captivating approach to brand-building. This strategy allows businesses to establish themselves as thought leaders and connect effectively with their target audience by distributing content across multiple platforms. As businesses share insights, they draw inquisitive users towards their online presence, significantly improving brand exposure. That’s… Continue reading Tapping into the Power of Content Marketing for Brand-Building
Content is the cornerstone for brands in the digital sphere. Whether you’re planning to create a thriving presence on search engines, raise awareness on social media, or reach out via mobile advertising, you’ve got to come up with relevant content to achieve the end goal. Content adds value to your digital presence, giving users a… Continue reading Expertise Unleashed: Defining Digital Success for a Leading NBFC
The internet has completely changed how people research products and make purchasing decisions. A decade ago, companies relied on traditional mediums such as print ads to drive sales. However, the internet has made information so broadly accessible today that people can do their own research. That’s why the importance of content marketing and online presence… Continue reading Elevating the Brand Presence and Visibility of an Industry Leader
In an increasingly digital era, where our first instinct is to turn to the web to look for answers, it’s no surprise the healthcare industry is thriving with content marketing. From the Mayo Clinic to the Cleveland Clinic, healthcare facilities have developed an online resource centre with thought leadership content that drives relevant traffic, generates… Continue reading Elevating a Healthcare Company’s Online Presence with the Power of Content!
The education industry is fast-evolving into a digital ecosystem. The concept of on-demand learning has gained weight. But the prospect of learning whenever and wherever has reduced students’ motivation to complete their learning goals. Students now prefer to learn in bits and pieces rather than everything in one go. This is where Rysecamp seeks to… Continue reading Collaborating with an e-Learning SaaS Startup to Create Content for Educational Courses
Guest posting is one of the most crucial elements for off-page SEO. It helps in building links and establishing authority for your brand. Putting blogs across popular forums will also bring more traffic to your website. Andras, an entrepreneur and owner of multiple brands, approached our team to help him reap the benefits of guest… Continue reading Helping the Owner of Three Websites in Securing and Maintaining High Traffic and SERP Ranking
The digital domain holds the key for businesses to scale in their industry. Brands can transform their blog into a trusted resource for industry knowledge, their social media into a lead generation machine, and their email campaigns into a customer engagement funnel. So, when SK Cloud reached out to us to help them establish their… Continue reading Working with a UK-Based Enterprise to Bring them on the Forefront of their Industry
Content writing is one of the most thriving domains and serves ample opportunities to start a career as a content writer. However, employers and clients often ask for a content writing portfolio to hire freelance writers. Plus, most freelance content job posts receive hundreds of applications. How would you stand out if a prospect sought… Continue reading How to Make Content Writer Portfolio to Win Clients Over?
Content marketing has gained tremendous traction in recent years; it is an approach that all marketers use to generate and convert potential leads. The need for a fierce B2C content marketing strategy in today’s content led world, is the key to a brand’s success. Planned content marketing not only helps you reach the right audience… Continue reading Need Help Building B2C Content Marketing Strategy? This is It!
Humans strategise based on proof; B2B case studies offer that proof of legitimacy to leads and give a brand’s unique value propositions a front seat. A solid case study in your marketing funnel can propel lead conversion. But writing a B2B marketing case study requires a precise understanding of what your leads are looking for… Continue reading The Only Guide You Need to Create B2B Case Studies That Convert
With over 30,000+ SaaS companies fighting for customer attention, the competition in the SaaS industry is increasingly high. So, if you want to break through the noise, it’s time to prioritize SaaS content writing. SaaS writing involves creating content that’s relevant to your target market. It positions you as an authority in the industry, communicates… Continue reading Unlock Business Success and Growth with Expert SaaS Content Writing
B2B companies generate 2x more revenue from organic searches than any other marketing strategy. Your website should be created with one goal in mind – bringing in visitors who want to know about and ultimately use your services. SEO is the process of strategically increasing the quality and quantity of visitor traffic to your website… Continue reading Get Optimised SERP Rankings with an SEO Content Agency
You read through a blog that you have just finished writing and are filled with doubt. “Did that sentence sound natural? How did I miss that typo? The pacing seems off.” Has this ever happened to you? Well, fear not – all your article needs is some self-editing! Erase those errors and unveil a cohesive… Continue reading Revise, Refine, Rewrite: Expert Self-Editing Tips for Writers
In an ideal world, your content marketing strategy is performing exceedingly well, leads are converting through the funnel, and you’re hitting your goals. But in reality, 36% of B2B marketers do not have a documented content strategy and 4% have no plans of coming up with one. But with content as an indispensable part of… Continue reading Looking for a Content Creation Agency? Ask These Top Questions to Make the Right Choice
With rapid development fuelled by the growth of technology, the amount of information out there constantly evolves. Ask yourself – are you keeping up with this evolution? To ensure your content is up to date, you need to pre-plan and organise. This is where content audit proves to be extremely useful. With a clear idea… Continue reading 5 Steps to Perform a Complete Content Audit for Your Website
High-quality and actionable content does an excellent job of intriguing the audience. But offering them interactive content takes things to the next level! That’s what interactive content marketing brings to the table – content the audience can actively engage with. Interesting quizzes, online games, and opinion polls are ideal examples. This way, you can effectively engage your audience and… Continue reading Interactive Content Marketing: The Secret to Increasing Your Engagement
It’s undeniable that blogging continues to play a critical role in today’s content strategy. But, how do you leverage B2B blog marketing for maximum lead generation? Implementing effective blog marketing techniques can expedite lead generation. To help you create an impactful B2B blog marketing strategy, here are some expert secrets for you. 1. Provide Value… Continue reading Best B2B Blog Marketing Ideas for Lead Generation
In today’s fast-paced digital world, businesses are constantly overloading people with new information. Due to this, retaining a loyal audience has become a daunting task; most people scroll past the content if it seems lengthy. To feed people information in a digestible manner, infographics in content marketing come as superheroes to save the day! But… Continue reading Simplifying Complex Ideas with Infographics in Content Marketing
You could be producing an endless stream of high-quality content but still may not be getting the right traffic. This happens because producing content alone is not enough. With an average user spending only 37 seconds on a piece of content, it is vital to have a B2B content distribution strategy in place. A proper… Continue reading 7 Tips to Develop an Effective Content Distribution Strategy in 2024
Are your technical articles lacking the spark needed to grab readers’ attention? Do you want to make your technical article writing more interesting and captivating? In this blog, we’ll give the best advice for improving your technical articles. We know that technical writing occasionally receives a bad rap for being dull, difficult, and boring. But… Continue reading The Ultimate Guide to Crafting Good Technical Articles
You might have amazing web content along with stellar blog posts and graphics. All that still doesn’t guarantee great organic traffic generation and better engagement. It’s because your audience and Google don’t find your content that engaging or informative anymore! What does that even mean? Well, your website serves as your primary communication channel with your customers… Continue reading Elevate your SEO and Audience Engagement: The Power of Website Content Update
Picture this: You have poured your heart and soul into crafting a blog post that is original, inspiring and relevant to readers in every corner of the digital realm. But there’s one problem—it’s lost in the vast abyss of the internet. Your masterpiece remains unseen, buried beneath an avalanche of other articles. But there’s a… Continue reading How to Write SEO Friendly Content like a Pro
People love viewing engaging posts on platforms like Facebook, Instagram, YouTube, and WhatsApp. This is why businesses and services today are keen on leveraging the power of social media. And if you, too, want to optimise your content marketing, you must know how to build a successful social media strategy. And before we begin, here’s… Continue reading The Best Guide for building a Successful Social Media Strategy
Let’s look at it this way: You’ve worked so hard to build a business; you earned your clients and built trust among them too. Now what? What about the other potential customers out there who would benefit from your product? How would you proceed to grow your brand? There is not just one answer to… Continue reading Top 5 Reasons You Need to Hire a Content Strategy Agency
Copywriting is the backbone of any B2B marketing and advertising campaign. It remains one of the most effective ways to generate awareness, enhance visibility, and boost conversions. Learning what is B2B copywriting and what purpose it serves is vital. The text you use in your website, social media ads, or sales material reflects your brand… Continue reading A Guide to B2B Copywriting: Meaning, Purpose, and Best Practices
There are many elements you should focus on to ensure the success of your business in the current digital landscape. One of these includes generating organic traffic for your website, which you can accomplish with search engine optimization SEO. But how to create SEO strategy for your business? In this blog, we will explain what… Continue reading How to Create SEO Strategy to Grow Your Business?
To create content that sells and impacts the target audience, content writers must possess a few important skills. In this blog, we will explain some of the most sought-after skills content writers must exhibit to become a pro in their job. Let’s find out the key skills required for content writing to succeed in the… Continue reading Want to be a Great Content Writer? Develop These 8 Skills!
Are you excited to begin your freelance writing journey? Whether you’re a full-time freelance writer or just looking for side gigs, the flexibility is unmatchable. However, you may have multiple questions worrying you during the initial freelancing days. Don’t worry, as we have got you sorted! In this post, we’ll talk about the most pressing… Continue reading Freelance Writing Simplified: Get Answers to the Top FAQs!
Brand building and B2B marketing have become more challenging than ever. Want to know why? Most target audiences are looking for solutions from brands. However, not every brand is offering the same. Since Quora is an excellent platform to answer the questions raised by the public, it is essential to leverage this knowledge-sharing platform. So,… Continue reading How to Write a Post on Quora – Learn All the Tips and Tricks!
According to a report from Content Marketing Institute: The importance of content marketing can’t be overstated. No matter what industry you’re in, content acts like a bridge between you and your audience. But it can be challenging to carry out successful content marketing campaigns without trusted professionals who’re well-versed in areas like SEO, social media marketing,… Continue reading Here’s What You Should Know about Hiring a Content Marketing Agency India
Keep it short and sweet, right? Wrong! When it comes to SEO, long form content not only ranks well but also attracts and engages readers better. So, if you’re having trouble driving traffic, it might be because your content is too short. Although there is no rigid definition for long form content SEO, content writers… Continue reading Long Form Content for SEO: The Key to Higher SERP Ranking
What’s the ideal online platform to reach your target audience? Undoubtedly, the answer is social media, as that is where your audience is probably spending time right now! So, social media posts are the bridge between you and your followers. Effective social media writing requires clear planning, understanding readers, adding the right CTAs, and defining your purpose. From… Continue reading How to Write Effective Social Media Posts? [A Complete Guide]
The B2B industry is constantly adapting to technological advancements, increased buyer awareness, and the need for tailored campaigns to entice prospects. Yet, there seems to be an impact on the overall revenue. The lack of promising revenue can be primarily credited to multiple B2B marketing challenges plaguing the industry. Here’s a look into the top 4 challenges… Continue reading Top B2B Marketing Challenges: Overview & How to Overcome Them
Content drives successful digital marketing strategies, including social media marketing, search engine optimization, and pay-per-click advertising. Every piece of content sparks a new opportunity for your business to enhance brand presence, improve engagement, and connect with potential prospects. Even so, not all forms of content creation are the same. Content writing and copywriting are quite… Continue reading Content Writing vs Copywriting: What’s the Difference?
When was the last time you typed in a search query? If you are reading this, it was probably a few seconds ago. Now, ask yourself this: What brought you here? Did the title catch your attention, or was it the article’s placement on the search engine results pages? The answer doesn’t matter. But if… Continue reading Hiring SEO Writing Services? Here’s What You Need to Know!
Have you ever stopped to think about who is responsible for the plethora of content available online, today? That’s right! Content writers scan the length and breadth of a topic to present well-researched writeups. With content marketing efforts gaining traction, content writing looks to be a promising prospect with immense opportunities for skilled writers. But… Continue reading Is Content Writing a Good Career in India? Get All Your Answers Here!
A decade ago, many considered blogs to be online personal diaries. They were a space for you to showcase your literary ingenuity while touching on subjects close to you. That’s not the case anymore. In fact, out of the 1.9 billion websites in the world, over 600 million have a dedicated blog section. The reason? It helps them speak to… Continue reading Wondering If You Need to Hire Blog Writing Services? Find Out Now!
Back in 2021, stuck in online lectures during the pandemic, I figured it was time to put my free time to good use. Earning some extra cash along the way wouldn’t hurt either! So, I started looking for internships, and that’s when I stumbled upon Writtenlyhub. With no grand plan in mind, I applied for… Continue reading Back to Where It Began: My Story of Rejoining WrittenlyHub
“Do what you feel is right, the rest can always be figured out anyway!” If I said I knew writing was my cup of tea since the beginning, I would be lying. It was only 5 years back that I learned about the career opportunities blooming in the content industry. I also learned that there… Continue reading Witness a Journey of Transformative Growth: From Freelancing to Team Management
“Turn life’s uncertainties into a harmony of organised chaos and watch the magic unfold” My story of working as a proud WHustler has been all about tackling challenges, finding freedom, and navigating the exciting world of operations management. Discovering the Ops Life I have always loved the operations side of things in a company –… Continue reading The WHustler Way: How Sristi Blends Creativity with Operational Expertise
“Everybody you meet and everything you do has a greater purpose in life” I always believe what Steve Jobs once said – “You can’t connect the dots looking forward; you can only connect them looking backwards”. This quote has always resonated with me, guiding me through the twists and turns of my career path. My… Continue reading A Journey of Exploration, Learning, and Growth: From Engineering to SEO Specialist
“Dare to pivot; sometimes, the boldest moves lead to the most fulfilling chapters.” In the corridors of Delhi University, my undergraduate years in psychology were a canvas waiting to be painted. Delving into the intricacies of the human mind, I found my passion for understanding and aiding the complexities that reside within. Interning at Tihar… Continue reading From Studying Psychology to Achieving Corporate Success with WrittenlyHub
The only way you keep growing in life is not by counting mistakes but embracing “missed takes”. When I set out on the path of engineering, I dreamed of working as a Product Development Engineer in the Food Technology department of an FMCG. But the funny thing about life is that it has its own… Continue reading From Wordsmith to Content Leader: My Success Story in the Content Industry
“Conquering life; one challenge at a time“ Each occurrence in life carries its purpose and unfolds precisely in its designated moment. WrittenlyHub illustrates this truth in my own journey. I completed my graduation in Management Studies with a focus on finance but soon came to the realization that it didn’t align with my true passion.… Continue reading Mastering Life and Career: My WrittenlyHub Journey
“Nothing changes if nothing changes. So make sure you’re a part of that change. ” I truly believe that every experience we have shapes us into the person we are. But little did I know that every decision we make has the same effect, till I joined WrittenlyHub. The Dilemma of Career Choices After Graduation Just… Continue reading From College Grad to Customer Success Manager: WHustler Aastha’s Journey
WHustling each day to write something worth reading! Yes, I am a writer. Was this always the plan? No! So, am I happy? More than happy! Being an academic enthusiast and a student of literature, I always wanted to share my knowledge and make a career out of it by becoming a teacher or professor.… Continue reading WHustler Sumaiya’s Story of Strength and Never-Give-Up Attitude
“Mastering new niches, one blog at a time” Content and writing are two intertwining but separate worlds, and this is a journey of understanding that. Like many other writers, my story also starts with some inquisitiveness for reading. With my nose buried deep in all the Oxford literature books my school had to offer, I… Continue reading From Content Novice to Word Ninja: Finding My Fit in The Content Industry
“Scaling the growth charts while learning the art of weaving dreams with words.” Have you ever wondered how life’s unpredictable twists lead us to unexpected destinations? I watched my life go through multiple ups and downs and yet found a way to a fulfilling profession, helping me learn and flourish at every turn. Here is… Continue reading Becoming a Writer Turned Out to be a Life-Changing Experience for Me
“Putting a bit of “me” in every content I create to make it stand apart.” I had always wanted to be a writer for as long as I can remember but never dared to pursue my dreams. Now, when I see “Senior Content Writer” beside my name, I still can’t believe it sometimes. Because I… Continue reading My Career Road All the Way from IT to Content Writing
“Writing to me is like journey of self-discovery.” As I was completing my Master’s in English a few years ago, I got to thinking about what I want to do next. I was completely clueless! So, I asked around. Every person I spoke to, from friends to family, advised me to go into teaching due… Continue reading From a Student Teacher to a Content Writer!
“Embarking on a journey to sculpt ideas with words” I am often asked – how did I start writing or understand that it can be a career choice? I ponder back to when I was a dedicated academic soul and tapped on the keyboard only to write a research paper. Writing as a career? Pfft,… Continue reading Evolving as a Writer and Inching Closer to My Dreams Every Day
Back in 2021, stuck in online lectures during the pandemic, I figured it was time to put my free time to good use. Earning some extra cash along the way wouldn’t hurt either! So, I started looking for internships, and that’s when I stumbled upon Writtenlyhub. With no grand plan in mind, I applied for… Continue reading Back to Where It Began: My Story of Rejoining WrittenlyHub
“Do what you feel is right, the rest can always be figured out anyway!” If I said I knew writing was my cup of tea since the beginning, I would be lying. It was only 5 years back that I learned about the career opportunities blooming in the content industry. I also learned that there… Continue reading Witness a Journey of Transformative Growth: From Freelancing to Team Management
“Turn life’s uncertainties into a harmony of organised chaos and watch the magic unfold” My story of working as a proud WHustler has been all about tackling challenges, finding freedom, and navigating the exciting world of operations management. Discovering the Ops Life I have always loved the operations side of things in a company –… Continue reading The WHustler Way: How Sristi Blends Creativity with Operational Expertise
Content writing is one of the most thriving domains and serves ample opportunities to start a career as a content writer. However, employers and clients often ask for a content writing portfolio to hire freelance writers. Plus, most freelance content job posts receive hundreds of applications. How would you stand out if a prospect sought… Continue reading How to Make Content Writer Portfolio to Win Clients Over?
Content marketing has gained tremendous traction in recent years; it is an approach that all marketers use to generate and convert potential leads. The need for a fierce B2C content marketing strategy in today’s content led world, is the key to a brand’s success. Planned content marketing not only helps you reach the right audience… Continue reading Need Help Building B2C Content Marketing Strategy? This is It!
Humans strategise based on proof; B2B case studies offer that proof of legitimacy to leads and give a brand’s unique value propositions a front seat. A solid case study in your marketing funnel can propel lead conversion. But writing a B2B marketing case study requires a precise understanding of what your leads are looking for… Continue reading The Only Guide You Need to Create B2B Case Studies That Convert
Creating Engaging Presentations Effortlessly with AI
16 Jan 2024 | By Team WHThe ability to communicate ideas effectively is crucial, and presentations play a pivotal role in this arena. The emergence of AI presentation makers marks a significant evolution in how we approach this task. These innovative tools are reshaping the process of creating presentations, making it not only more efficient but also more accessible to a… Continue reading Creating Engaging Presentations Effortlessly with AI
Exploring Google Bard: A 2023 Guide on the Generative AI Chatbot
12 Jul 2023 | By Team WHWith a presence in 180 countries and 3 languages, Google Bard has been creating waves worldwide since its launch on March 21, 2023. In this exciting new era of AI chatbots, Google’s latest prodigy, Bard AI, has transformed how we generate information. Bard is a tool that promises to help users in many ways. It… Continue reading Exploring Google Bard: A 2023 Guide on the Generative AI Chatbot
Are Press Releases Still Good for SEO?
11 Jul 2023 | By Team WHHistorically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?