Top 5 Actionable Email Marketing Strategies for Existing Customers22 May 2023 | By Team WH
Customer acquisition is integral for every marketing strategy to build your brand and reach a broader section of your target audience. However, it is inadvisable to execute acquisition strategies at the cost of nurturing existing users. A delicate balance between customer acquisition and retention strategies is crucial to make the most out of your email… Continue reading Top 5 Actionable Email Marketing Strategies for Existing Customers
AI vs Search Engines: What’s the Future of AI Content on SERPs?07 May 2023 | By Team WH
The debate about AI-generated content is prevalent as ever. While there have been claims that AI does not have the emotional intelligence to pull off personalised and thought-provoking content, a surprising 12% of businesses are using AI for content creation. At the same time, popular search engines like Google have not explicitly mentioned being against AI-generated content.… Continue reading AI vs Search Engines: What’s the Future of AI Content on SERPs?
Google March 2023 Core Update Finally Live: Everything We Know So Far27 Mar 2023 | By Team WH
Google makes frequent changes to its search algorithms and automated systems, significantly changing how SERP rankings work. Just recently, the tech giant announced the first Google core update for 2023. Released on March 15, it is the initial phase in a long line of planned patches, all aiming to streamline the user search experience. Now, Google search… Continue reading Google March 2023 Core Update Finally Live: Everything We Know So Far
Gear Up to Use Instagram’s Ultimate Media Kit Option for Better Brand Value21 Oct 2022 | By Team WH
With more than 1.9 billion active daily users, Instagram knows the worth of creators on its platform. Confused why Instagram worries about 50,000 active creators when it has about 2 billion active users? The answer is simple—business. Instagram takes business very seriously, and currently, it’s focusing on the creators to help bring more business. Instagram realises… Continue reading Gear Up to Use Instagram’s Ultimate Media Kit Option for Better Brand Value