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long form content for seo

Long Form Content for SEO: The Key to Higher SERP Ranking

The-WHub

Are you struggling to rank keywords that should be easy? Are you struggling to attract an audience to your site despite offering great information?  

This lack of visibility can be frustrating and detrimental to your online presence. Without better rankings, customers might not find your website. The answer lies in creating long form content. 

By developing in-depth articles, you can improve your SEO performance and climb up the SERP ladder. Long form content allows you to showcase your expertise and expand your audience. This blog explains the importance of long form content in SEO. It lists its advantages and gives tips for writing good long form content. 

What is Long Form Content? 

Definitions of long form content scatter across the internet. The consensus is clear on one point. If you want to pass a 500-word mark to get noticed by search engines, then you’re not publishing long content. 

A personal rule for us at WrittenlyHub is that anything less than 1,000 words isn’t long form content. We suggest you aim for over 1,500 words, considering 1,200 is the minimum. That way, you’ll have a competitive advantage with the extra cushion. 

One thing that almost all long form SEO content has in common is detail. Whatever the topic, long-form content goes into detail to explain that subject.  

Benefits of Long Form Content SEO 

Long form content for SEO is full of depth and aims to answer as many user queries as possible in one post. Yes, people might not read an entire long form blog content, but they will find value somewhere in it. 

From an SEO perspective, long form content has many benefits. Some of them include: 

  • Higher chances of getting backlinks 
  • Fulfills search intent  
  • Complements Google’s E-E-A-T 
  • Targets a variation of keywords 
  • Easy for search engines to understand 

Let’s look at these benefits in a little more detail. 

1. Better Chances for Backlinks

Longer content tends to get more backlinks to your site. This is similar to getting more social shares. This boosts your organic ranking significantly, as links are an integral part of SEO. 

Longer content provides more insight into a topic than shorter content. This useful insight encourages most website owners to link to long form content. 

Besides, long form content helps prove your expertise in a particular topic better. For this reason, users tend to trust longer content more than shorter content. It’s also this trust that might encourage someone to link to your long form content. 

Creating longform content that offers in-depth information is a great link-building technique. Writers, bloggers, and journalists reference such content. 

2. It fulfills search intent and user needs. 

Addressing user search intent is key for good SEO. long form content is great at this. It delves into topics with precision and depth. 

Long content provides comprehensive answers to questions and anticipates follow-up questions, serving as a full resource for readers. 

This detail helps users find what they want in one place. It stops them from needing to go back to search results. Long-form content can fully answer user questions. This makes it more valuable to both users and search engines. 

3. It Complements Google’s E-E-A-T 

Long form content’s essence is to embody Google’s E-A-T principles. It does this by exploring subjects in detail, and it also cites authoritative sources. This shows the expertise of the author and the credibility of the website. 

This depth shows search engines that the content is relevant and reliable. These are vital factors that algorithms use to rank pages. 

4. Target a Range of Keywords 

When explaining a topic in detail, you’re likely to include many keywords about that topic. This helps Google see your content’s relevance. It also enables you to rank for many keywords, especially long-tail queries. 

Creating long content lets you rank for many keywords. It could also boost your overall rankings by including these variations. One way to do this is to use multiple headings and sections. This will enable your content to rank higher in search results. Moreover, it will also expand your readership.  

You would have noticed that Google shows relevant snippets from web pages in response to search queries. Therefore, if you cover various topics in your content, specific parts of it will show up on the results page. This way, you have a better chance of ranking and generating traffic. 

5. Easy for Search Engines to Understand 

Infographics and other forms of visualization can be attractive. However, long pieces of content in written form are more straightforward for Google and other search engines to read and understand. This is because Google doesn’t classify images, data files, and JavaScript as humans generate. 

However, you can use visual elements like images after ensuring they are optimized for SEO. You can do this by: 

  • Including alt text 
  • Using descriptive file names 

This will make your content engaging and break up large blocks of text. 

How Long-Form Content and SEO Work Together 

There is a positive correlation between long form content and better search engine rankings. They may even attract more social shares. 

Our experience as a content marketing agency proves that long form content helps SEO. The only catch is that the content must be good. Here are a few reasons why: 

  • Search engines tend to favor in-depth and comprehensive content over shallow stuff. Long-form content shines here, as it goes into a topic accurately. 
  • Longer content is more likely to attract backlinks from other websites. They want to point their audience to the best further reading resource. Backlinks are a critical factor for SEO. 
  • Long-form content lets you engage readers and keep them on your site longer. This can mean lower bounce rates and better engagement metrics. It indirectly helps your SaaS SEO. 

6 Tips to Master SEO with Long Form Content 

Here are some tips for mastering the creation of longer content: 

  • Write with a keyword in mind.  
  • Perform SERP analysis to know more about keyword 
  • Write for search engines and humans 
  • Develop your content strategy and create a content outline 
  • Do in-depth research into your chosen topic 
  • Draft content and follow optimization strategies 

In Conclusion 

SEO must focus on quality, not just quantity, to write the best long-form content. Keep your sentences short; add bullets, charts, images, infographics, and actionable items. Also, keep it enjoyable to read. 

A well-rounded content strategy includes a mix of long form and short form content. And they both require thorough audience research. Gain valuable insights into your audiences’ search intents with WrittenlyHub’s guide SEO guide

Remember, long form blog posts don’t rank better because they have more words tossed in. They rank because they offer the best solution for searchers’ needs. 

People Also Ask 

1. How long does it take to rank higher on SERPs with SEO? 

If you’re looking for a quick result, SEO is not the one, even with long articles. It’s a long-term investment that works its magic as time goes on. SEO will be a significant traffic source if you invest and give it enough time to establish itself. 

SEO is an ongoing process. It requires planning, doing, watching, and adjusting strategies based on results. When done consistently, you will find yourself in the top 10 on Google search page. 

2. What types of topics should I choose for long form content? 

If you write long form content, you need topics that let you explore deeper. A crucial part of creating long articles is choosing the right topic. You don’t want to get stuck writing on a topic with no breadth. 

3. How do I measure the success of long-form content? 

Measure success using key performance indicators (KPIs) like dwell time and metrics such as conversion rates. Studying these metrics helps you see the impact of your content. It lets you make needed changes. 

4. Can long-form content be repurposed? 

You can repurpose long-form content into many formats. These include infographics, video snippets, podcasts and social media posts. This expands its reach and appeal across many platforms, maximizing your investment. 

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