Improved WhatsApp Ad Creation to Help Businesses: The Next Stage of Metaverse Revolution?

Author: Team WH

Published On: 22-05-22

Estimated reading time: 2 minutes

WhatsApp has become a cross-platform and instant messaging service benefiting sectors like B2B and B2C. With over 2 billion users worldwide, this platform is the go-to app for instant communication—whether it’s for leisure or business. Mark Zuckerberg acquired the platform back in 2014, quoting, “WhatsApp is the only app we’ve ever seen with higher engagement than Facebook itself.”

After implementing numerous features using a trial-and-error method, Zuckerberg has finally announced the next stage of his metaverse revolution—the new and improved WhatsApp Ad Creation software for small businesses.

Introducing WhatsApp Ads: The Holy Grail for Businesses

In 2021, there was a 25.3% hike in the global downloads of WhatsApp for business. This growth was possible due to instant interactions and numerous tailor-made integrations. For example, businesses could automate chat messages and streamline customer service.

One such feature is WhatsApp Ad Creation. It allows customers or leads to connect with businesses by clicking a button. Indeed, small businesses could add a “Send Message” button on Instagram or Facebook to redirect prospects to a WhatsApp conversation thread on the business app.

According to a post by Meta, this feature helps businesses gain traffic based on objectives from ads on Facebook or Instagram. Eventually, it will enhance brand awareness, engagement, views, and reach.

Improved Version of WhatsApp Ad Creation

On May 4th, 2022, Meta announced new tools for WhatsApp for businesses to help streamline conversations, advertisements, and lead generation campaigns. It was part of their celebratory routine for the National Small Business Week.  

So, what are the benefits of the improved version of this software?  

• It will help brands utilize the total capacity of this messaging tool
• This flow will assist businesses in seamlessly launching and creating their campaigns in its business app
• Small businesses will identify high-quality leads by connecting with their customers better

Doing so eliminates the need to switch between apps for campaign activation, hence streamlining the promotion process for businesses.

Along with this, Meta has merged messaging into the Meta Business Suite inbox and enabled quote requests on Instagram. These new features will help business owners manage the messaging interactions and make it easier. In turn, allowing small businesses to scale up the contact points while offering various ways to get in touch.

These integrations point towards the amalgamation of all Meta inboxes into one. Hence, allowing everyone to carry out discussions in any app.

When is the Update Rolling Out?

These updates and integrations were initially supposed to be rolled out by 2022. However, regulatory concerns regarding messaging encryptions have delayed the process till 2023. Meta is on an evolutionary rampage to transform how people communicate with businesses.

Implementing an easier way to create ad campaigns that start on WhatsApp will take time to perfect. So, businesses should wait for this update because it will solidify the customer base while harnessing a faster growth avenue.

Overall, this is a ripe opportunity for Meta to explore their capacity to reach new markets while expanding its messaging exposure.