Here’s What You Should Know about Hiring a Content Marketing Agency India
Author: Team WH
Published On: 18-05-23
Last Updated on: 07-12-23
Estimated reading time: 16 minutes
According to a report from Content Marketing Institute:
- 67% of B2B marketers claim content marketing is an effective lead-generation process.
- 72% of them endorse content marketing as a way to educate the audience.
The importance of content marketing can’t be overstated. No matter what industry you’re in, content acts like a bridge between you and your audience.
But it can be challenging to carry out successful content marketing campaigns without trusted professionals who’re well-versed in areas like SEO, social media marketing, and targeted writing and editing.
Here’s where a content marketing agency India can be your ally.
Stay with us as we elaborate on the diverse roles of a content marketing agency and how hiring one can be beneficial for you.
What is a Content Marketing Agency?
When you get down to the definition, a content marketing agency is a team of professionals who help create content and a corresponding strategy to market the content. The best content marketing agencies focus on building your online presence and leveraging organic traffic to reduce your overall expenditure on paid campaigns.
A typical team in a content marketing agency India comprises the following members:
- Content writers and editors
- Content strategists
- Graphic designers
- Digital marketing specialists
- Project and account managers
- Business development associates
The end goal of these content marketing experts is to ensure that your content ranks high on search engine result pages (SERPs) to boost business and attract leaders. A content agency aspires to direct more people to the sales pipeline through authoritative content and succeeding marketing efforts.
Why Hire a Content Marketing Agency?
Hiring content marketing experts can be a game-changer for businesses aiming to strengthen their online presence and engage with their audience more effectively.
Considering the highly competitive market, you need content that is valuable and authentic whilst at the same time aligning with your brand persona. Not to forget, it should be consistent.
A content marketing agency delivers precisely that!
From providing quality content consistently to optimising webpages for search engines and even planning and executing marketing campaigns, content marketing experts provide the complete package for enhancing your online presence and business ROI.
Here’re the top three reasons why you must think about hiring a top content marketing agency India:
1. They Offer You Quality Assurance
Content cannot be compromised upon, especially with Google’s new updated guidelines in the picture, and even minor mistakes in quality could bring drawbacks to your business. It is important that before content is published on the website, it is carefully checked and edited to avoid any form of errors. Besides that, there is also the demand to produce relevant and engaging content.
A content writing agency hosts a talented team of content strategists, writers, and editors with years of experience that delivers nothing but high-quality content. These professionals possess an in-depth understanding of content generation alongside experience working in various niches and industries. This knowledge means they can easily pin down what’s working in your industry and what topics could interest potential prospects.
Beyond that, the agency distributes web-optimised content to enhance visibility and drive higher traffic towards your website.
They can also tailor content creation to support your specific business goals, address your customer’s unique pain points, and highlight your distinct value proposition and messaging.
Agencies also offer scalability and flexibility. They can ramp up content production to meet growing demands or adapt strategies to align with changing market trends, something that can be resource-intensive for in-house teams. Additionally, they provide an outside perspective, often identifying opportunities or challenges that may be overlooked internally.
Finally, agencies are results-driven. They rely on data and analytics to track the performance of content, ensuring that strategies are not just creative but also aligned with business objectives. This data-driven approach helps in making informed decisions and continuously optimizing the content strategy for better ROI.
2. They Help You Focus on Growing Your Business
Whether you’re a business owner or a marketing head, you have a lot on your plate to deal with, from operational decisions to team management and task allocation. There would hardly be enough hours in a day left for you to research your industry, understand your audience segment, and develop authoritative content regularly.
A content writing and digital marketing agency takes the burden off your shoulders and lets you pay attention to other business areas. They have the expertise, resources, and time to look for content ideas and deliver content marketing solutions resonating with your target audience. Even better, they can publish content on an ongoing basis to ensure you never fall short on your marketing endeavours.
You get to focus on the tasks that need more immediate attention and where your strengths lay strongly. Thus, you will have time to dedicate to vital business and operational strategies while having a professional team working on your content production.
Outsourcing to a top content marketing agency India can be more cost-effective than maintaining a full in-house team. It eliminates the overheads associated with hiring, training, and managing employees, and allows businesses to access a diverse range of skills and technologies without the direct investment.
3. They have Expertise in Search Engine Optimization
Even though you may be familiar with a few things about search engine optimisation, SEO still demands extensive knowledge and dedicated efforts to improve your website ranking and visibility online.
Creating fresh content, conducting keyword research, optimising your web copy, writing meta titles and descriptions, and using proper image ALT text – are simply a few basics of search engine optimisation. You must also prepare your website from a technical point of view to impress Google.
Content marketing experts are dedicated to helping small businesses and large-scale enterprises succeed with search engine-optimised content. As a result, they are well-equipped with detailed understanding and expertise in search engine optimisation.
Furthermore, agencies bring a wealth of experience and specialized skills in content strategy, creation, and distribution. They are adept at crafting compelling stories that resonate with your target audience, driving engagement and conversions.
Above all, a marketing agency can ensure that your content is not just ranking on Google search results but also driving prospective clients towards your website. They develop website content that benefits the readers. They have a professional team for SEO who utilise the best search engine optimisation practices and strategies that suit your business’s unique needs.
Thus, they help to keep your audience engaged by writing on relevant topics and, in doing so, also drive traffic and generate leads.
What does a Content Marketing Agency Do?
A content marketing agency specializes in creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Their expertise lies in understanding not just what to create, but how to share it effectively to drive profitable customer action. These agencies conduct thorough market research to identify the target audience’s preferences and pain points, ensuring the content resonates with them.
Their services typically include strategic planning, content creation (like articles, videos, infographics, and podcasts), SEO optimization, social media management, and analytics. They ensure the content aligns with the brand’s voice and business goals. Agencies also keep pace with the latest digital marketing trends, utilizing advanced tools and techniques for content distribution and performance tracking.
Moreover, content marketing agencies focus on storytelling and brand building. They craft narratives that engage and inspire the audience, fostering a deeper connection with the brand. This is crucial in today’s digital landscape, where consumers are bombarded with information. Agencies help brands cut through the noise with content that’s not only seen but remembered and acted upon.
The best part about associating with the top content marketing agency India is that you can delegate 100% of the content marketing efforts to them. Most agencies specialise in all essential aspects of content marketing, right from creating a content marketing strategy to managing the entire process while incorporating all your suggestions and requirements.
Content marketing companies furthermore offer a comprehensive set of related services along with content writing services, for example SEO audits, keyword research, video marketing, email marketing, etc.
With an agency, you have access to leading content, expertise, and a customised content strategy. These agencies work directly with you to learn about your target audience and develop content that will resonate with them at every stage of the sales funnel.
The strategy aspect is essential as brands with well-developed and documented content marketing strategies consistently perform better than those without. In fact, a study suggests that 80% of marketers who reported success with content marketing had a documented strategy.
While content is a vital part of content marketing, it is only a part of the bigger picture. The best content marketing agencies understand this and focus on crafting an effective digital marketing strategy with a personal touch that builds trust, elicits positive emotions and ultimately improves key metrics for their client.
Some of the most valuable services offered by a content marketing agency in India are as follows:
- Content creation in the form of blogs, landing pages, email campaigns, social media posts and more to increase audience engagement with your brand
- Targeted content strategies after performing comprehensive market research on essential elements like SEO, high-traffic keywords and trending topics
- Personalised content planning methods to ensure a regular schedule of posts to nurture the audience and attract new prospects
- Track important metrics and analytics to analyse the success of the content marketing campaigns and make any needed strategy changes accordingly
Several reputed agencies also offer content marketing in digital marketing efforts to amplify the reach of your campaigns and gain higher ROI.
How to Choose the Top Content Marketing Agency India?
Choosing the right content marketing agency in India requires careful consideration. The best content marketing agency in India can solve all your content-related dilemmas. But the mark of a reliable content marketing agency is their approach to your problems. Here are some things to enquire about before committing:
1. Enquire About Their Internal Process and Services
Knowing who you’re working with is essential before entering into any new business relationship. Evaluate an agency’s internal process first – the more organised and structured a company’s workflow, the more likely it will deliver high-quality pieces within stipulated deadlines.
More importantly, content marketing companies tend to juggle many projects and clients ranging across different niches. That means they need to have a good internal project management system in place to deliver results on time and under budget.
Moving ahead, consider companies that offer multiple services, such as digital marketing, SEO campaign development aside from content creation. You might have great content, but people may never see it if it isn’t promoted well. Services such as search engine optimisation and social media marketing help to get the content in front of potential inbound leads.
2. Check Out the Company’s Created Content
The company you choose must practice what they preach. You’ll want to take a detailed look through their website, including their blog and social media channels, to check what kind of content they are producing.
If you find that they don’t produce powerful content consistently themselves, how can you expect them to write content of quality on a regular basis and improve brand visibility for you?
Evaluate their expertise in your industry. An agency experienced in your sector will understand the market nuances and customer behavior, making them more effective in crafting relevant content strategies.
3. Assess Their Team of Creators
Take time out to study not just about the company but also individual team members. Assess their subject matter expertise alongside storytelling ability and writing experience.
For most niches, developing content without specialised knowledge is impossible – be sure that the agency you’re considering has creators with the right background and expertise. For instance, if you want to expand website traffic via search engines and internet marketing, the company you’re hiring should have people that specialise in these areas.
See whether the agency has search engine optimisation specialists, social media marketers, and project managers alongside content marketers and writers.
4. Observe Their Interaction
If the representative from the agency is confident and knows what they bring to the table, it will be easier for you to communicate with them in the long run. With the first meeting, you can tell how well an agency communicates. Check to see if they’re paying attention and taking an extra step to really answer your queries.
Good communication is crucial for any successful business relationship. So, when you’re evaluating your options, pay attention to how a company communicates with you. Consider questions like:
- How quickly did they respond to your first inquiry?
- Have their responses been prompt and courteous?
- Were your queries answered clearly?
Better yet, prepare a set of questions you can ask the agency and assess their answers to see if they can deliver solutions to meet your digital marketing goals. A good agency should act as an extension of your team, with transparent, frequent communication and a clear understanding of your brand’s vision and objectives.
5. Check Out Their Portfolio
Look for an agency with a strong portfolio that demonstrates a track record of successful campaigns. It will allow you to check the work they have done for other businesses. You can make your judgment based on the quality of their work and decide whether it’s worth partnering with them or not.
Check for examples of past work that closely match your content requirements. Do they have experience creating valuable content in your industry? Have they produced content for other companies in your niche? This is critical for brands in specialised niches such as finance, healthcare, or law, where specific standards of content must be achieved.
Many agencies also list the different industries and companies they have worked with on their websites.
You can also look for case studies that will help you better understand whether the selected agency has worked on requirements similar to yours and how they have achieved the results. Case studies offer you a provide brief overview of how the agency works and develops strategies to ensure results for their clients.
6. Look for Evidence of Credibility
All content marketing companies in India will tell you that they are the best at what they do. But the important thing to note is whether they have the proof to back up their statement.
Client testimonials are one of the best ways to check the credibility and reputation of a content marketing company based in India. If a company has done great work, its clients will be more than happy to talk about the high quality content company has delivered.
Check their client testimonials and references. Feedback from previous clients can provide insights into the agency’s work ethic, reliability, and ability to deliver on promises.
Diverse testimonials are an excellent indication of a company’s versatility. These reinforce that the company has experience working in multiple industries, and has produced quality content and developed effective digital strategy for clients. You can look for testimonials on the company’s website or social media pages as well as on Google Review.
In addition, if the agency has won any awards, that’s another good indication of its credibility and quality of work.
WrittenlyHub: Premium Content Marketing Agency in India
Regarded as one of the best content marketing agencies in India, WrittenlyHub is a one-stop solution for all your content marketing requirements. A team of passionate writers, editors, content strategists, digital marketers and other associates form the backbone of WrittenlyHub and possess extensive content marketing experience across B2B and B2C domains.
Thanks to the diverse expertise of the team, here are the services offered at WrittenlyHub:
SEO Content Writing
In the age of cutthroat competition, simply writing valuable and thought-provoking content isn’t enough. With WrittenlyHub, you can do justice to your blog posts and other written material by letting SEO experts optimise your pages. From incorporating high-quality backlinks to using high-traffic keywords, WrittenlyHub takes care of everything.
Social Media Marketing
Brands on social media are a dime-a-dozen. So, how can you differentiate your marketing efforts from the crowd?
Leave your worries to WrittenlyHub, as our team will create a customised and compelling social media strategy for your business and cultivate a robust brand identity to differentiate you from others in the market.
Establish your brand as an expert in the domain with authoritative content on crucial industry topics. Focus on executing business strategies while we ensure that your brand earns credibility through engaging and interactive blogs.
Technical articles, academic content, website content, social media content, e-books – you name it! WrittenlyHub caters to every kind of content requirement with an expert team of strategists, writers, and editors.
Tailor-Made Digital Marketing Strategies
Expand your reach among your target audience with digital marketing services by WrittenlyHub. Simply provide an overview of your target audience and bank on our well-crafted digital strategy to boost web traffic and achieve organic growth.
Broken website elements are often detrimental to your goal of achieving high organic rankings on SERPS. The team at WrittenlyHub recognises this, and our on-page SEO audits and off-page SEO strategies will not only help you rank higher but also enable a seamless digital experience for your audience.
Choosing the right agency in India means finding a partner that aligns with your business values, understands your audience, and has the expertise to elevate your content marketing efforts.
As a business owner, you can rest assured that a content marketing agency India is the ideal fit to improve your organic visibility and enhance your content reach. Additionally, you can rely on them to pen impactful pieces that position you as an expert in the domain and build credibility among your target audience.
With targeted and personalised content marketing services from WrittenlyHub, you can improve your content marketing efforts and enjoy a better digital presence.
Frequently Asked Questions
1. What does content marketing include?
Content marketing includes creating and distributing valuable, relevant content to attract and engage a target audience. It encompasses various content types like blog posts, videos, infographics, social media updates, and more, all aimed at building brand awareness and driving customer actions.
2. How much does content marketing cost?
The cost of content marketing varies widely based on factors like content type, frequency, and distribution channels. Customized pricing depends on specific business goals and requirements.
3. How many content marketing channels are there?
Content marketing can be distributed through numerous channels, including websites, blogs, social media, email marketing, podcasts, webinars, and more. The choice of channels depends on the target audience and the type of content being promoted.
4. How many types of content marketing are there?
There are several types of content marketing, such as blog content, video marketing, social media marketing, email marketing, influencer marketing, and more. Each type serves specific purposes and can be used strategically to achieve different marketing goals.