YouTube Goes All Things Beauty With A Top-notch Commerce Live Stream
Over the years, YouTube has constantly re-invented and pushed its boundaries. Now, the platform has come with a direct-shopping live commerce stream experience for beauty brands.
YouTube has been lately working on live events, which led to the launch of go live together and live shopping last year. The platform also hosted an event, especially for the top trends in entertainment media, at the 2022 IAB Newfronts.
The 2022 Beauty Festival attests to the same zeal and innovative moves by the US-based platform.
Who is hosting the beauty festival live event?
The Beauty Festival 2022 by YouTube is taking place in Los Angeles via the BeautyFest channel for the second time in a row. A considerable advantage for the remote audience is that the event will be live streamed worldwide free of cost.
The Head of Fashion and Beauty at YouTube, Derek Lasberg, will host the live event with some of the huge celebrities in the industry, performances, hottest brands and surprise events. The video platform is expanding its horizons through e-commerce and bringing the biggest of names together to do so.
Celebrities to Look Out For
The 2022 YouTube Beauty Festival will have several celebrities to add to the buzz and attract an audience to increase viewership. Some of the top names are –
- Hailey Bieber
- Ashley Graham
- Gwen Stefani
- Kehlani and many more
It is only hopeful that having some of these big names will elevate the reach of the shopping streams of YouTube along with making it available to all users.
Beauty Festival segments to watch out for
There are a number of exciting segments planned in YouTube’s 2022 Beauty Festival to keep the audience engaged.
Since it is the second annual Beauty Festival, YouTube has tried to amp up the festivities to a bigger and better level than last year.
You will be catching a lot of tutorials, games and demos with some of your makeup and beauty idols. A lineup of the most awaited events at the festival include –
- Self-care Swap with Hailey Bieber and Jen Atkin
- Beauty Gadget Review with Safiya Nygaard
- Glow Moment with Winnie Harlow
- Drag Queen ‘Get Ready With Me’ with the makeup artist of Euphoria, Violet Chachki
- Getting In The Shower with Tracee Ellis Ross
Shoppable Shorts Challenge – Youtube
Along with the 2022 Beauty Festival, Youtube Shopping is partnering with global beauty brand, Glossier for the Shoppable Shorts Challenge – starting today, June 8th.
Glossier is all set to launch the all-new No.1 Pencil eyeliner only on YouTube Shorts under the leadership of the amazing beauty lover and music artist, Kehlani. All you need to do is use the hashtag – #WrittenInGlossier to be a part of the competition.
Each of these shorts will be shoppable with the help of a link on the video. Beginning from June 8th to June 16th, 2022, this pencil will be exclusively available to buyers on the YouTube Shorts and, eventually, on the YouTube Beauty Fest live stream.