Category: Industry Updates

The ability to communicate ideas effectively is crucial, and presentations play a pivotal role in this arena. The emergence of AI presentation makers marks a significant evolution in how we approach this task. These innovative tools are reshaping the process of creating presentations, making it not only more efficient but also more accessible to a… Continue reading Creating Engaging Presentations Effortlessly with AI

With a presence in 180 countries and 3 languages, Google Bard has been creating waves worldwide since its launch on March 21, 2023. In this exciting new era of AI chatbots, Google’s latest prodigy, Bard AI, has transformed how we generate information. Bard is a tool that promises to help users in many ways. It… Continue reading Exploring Google Bard: A Guide on the Generative AI Chatbot

Historically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?

As marketers try to leverage blog marketing, you may wonder if this would mean spending countless hours preparing content. It leads to the question of how often should you blog for SEO. You are in the right place if you are searching for the right blog post frequency. To help you up your SEO game,… Continue reading The Blogging Dilemma: How Often Should You Blog for SEO?

With over 930 million users worldwide, LinkedIn is one of the largest business-social media platforms ever. But with so many users and constantly changing guidelines, it can be difficult to win the LinkedIn algorithm and grab your target audiences’ attention. But can it be done? Absolutely! In a survey by eMarketer, 40% of B2B marketers… Continue reading Must-Know LinkedIn Algorithm Updates in 2024

The debate about AI-generated content is prevalent as ever. While there have been claims that AI does not have the emotional intelligence to pull off personalised and thought-provoking content, a surprising 12% of businesses are using AI for content creation.   At the same time, popular search engines like Google have not explicitly mentioned being against AI-generated content.… Continue reading AI vs Search Engines: What’s the Future of AI Content on SERPs?

Google makes frequent changes to its search algorithms and automated systems, significantly changing how SERP rankings work. Just recently, the tech giant announced the first Google core update for 2023. Released on March 15, it is the initial phase in a long line of planned patches, all aiming to streamline the user search experience. Now, Google search… Continue reading Google March 2023 Core Update Finally Live: Everything We Know So Far

Reddit is upgrading the way you navigate your feeds. The social networking community is rolling out a series of changes to make the platform more accessible and customizable. Whether you’re into sports, news, or TV fan theories, you can find a community where you can meet people as obsessed and crazy as you are about… Continue reading Reddit Upgrades its Interface and Feed for Improved Customer Experience

Pinterest is bringing another addition to the array of photo-sharing apps on the market, Shuffles. It’s an invite-only photo collage app born from a Pinterest in-house incubator. It’s been exploding in popularity on TikTok among Gen-Z demographics in particular. The app lets users build collages using the Pinterest photo library or by taking photos using their… Continue reading Pinterest Launches Shuffles, An Invite-Only Collage-Making App

Before any of us can remember, Instagram, Snapchat, TikTok, and Twitter, along with all the other social media platforms, have been stealing each other’s content and features. Nobody even had followers until Twitter came along and coined the term in 2007. Snapchat was the first platform to introduce the concept of “stories,” and now every… Continue reading Instagram’s Candid Challenges Designed for the Gen Z

If you’re thinking of changing your TV streaming service, it’s time to get YouTube TV.  Launched in 2017, the cordless service was introduced as an alternative for traditional cable TV in the USA. It’s currently in discussion with programming partners to introduce a new lineup of streaming channels to upgrade the customer experience and compete… Continue reading Thinking Of TV Streaming Services? Get YouTube TV

Instagram looks and works the same way as Facebook in almost all its features except one—unlike Facebook, you can’t repost another user’s post on your feed. Of course, you can share the content of public accounts through stories. However, Meta is considering bridging this gap as well.  A social media consultant named Matt Navarra tweeted… Continue reading Instagram’s Repost Feature: What’s Cooking?

The popularity of real-time group chats has increased since the massive success of Discord. In 2021, Discord’s value stood at $15 billion. This directly hampered Facebook’s popularity and the social media platform’s traffic has been on the decline since February 2021. To compete against Discord and win back its high engagement rates, Meta has introduced… Continue reading Meta Rolls Out Community Chat for Messenger to Encourage Group Discussions

The $1.07 billion worth photo-messaging app is taking the social commerce market by storm with the introduction of AR tech based tools. In the latest Snap Partner Summit 2022, the brand went ahead to flaunt this feature, which will significantly augment its capabilities. The social commerce app has highlighted how Snap AR shopping has enhanced the… Continue reading Snapchat To Transform E-Commerce Reality With Expansion In Ar Technology

Since its first public appearance in 2004, the search engine Google has revolutionized the way in which we conduct internet searches. 18 years later, it stands tall as one of the premier FAANG companies in the market. The only reason that Google has been able to adapt to the changing technological landscape is due to… Continue reading Bring Your Searches to Life with Google’s Multisearch Feature

Feeling nervous before appearing for a job interview? Not anymore! Like other games online, you can now practice being interviewed by a computer. After LinkedIn’s automated interview feedback tool was launched in 2020, Google has developed a similar facility for their users. With advancements in Artificial Intelligence, it is now easier for job-seekers to attempt a mock… Continue reading Google Interview Warmup Tool—Yay or Nay?

When it comes to accessing or consuming information on social media platforms, not many companies are mindful of what they offer to people from different spectrums of life. Twitter is going a step ahead with its plans to change the status quo and make the platform more accessible for people with disabilities. In the latest… Continue reading Twitter is Winning Hearts With Its New Audio Translation Feature

Instagram Reels have competed long and hard against TikTok. While IG has benefitted from the ban on TikTok in several big markets like India, the platform still has a long way to go in terms of the benefits it offers users through reels. In that spirit, Meta is trying to get an edge over TikTok… Continue reading IG Reels Get a Facelift: Video Editing Just Got a Whole Lot Easier

Over the years, YouTube has constantly re-invented and pushed its boundaries. Now, the platform has come with a direct-shopping live commerce stream experience for beauty brands. YouTube has been lately working on live events, which led to the launch of go live together and live shopping last year. The platform also hosted an event, especially for the… Continue reading YouTube Goes All Things Beauty With A Top-notch Commerce Live Stream

Instagram is adding features to open new marketing avenues for online creators and influencers with the latest one being “Pin to Profile”. The social networking service now enables users to pin regular posts and reels with a simple option. You like it? You pin it 📌 You can now choose up to three posts or… Continue reading Flaunt Your Unique Style with Instagram’s New ‘Pin to Profile’ Feature

The concept of metaverse has been a hot topic ever since Mark Zuckerberg shared his plans for it. Given the limited amount of information released about the concept, people have come up with numerous assumptions about how this space will impact our lives. Zuckerberg had this to say during the initial announcement, “We believe the… Continue reading The Latest Update from Meta: Is the Metaverse Shift any Closer?

For a long time, LinkedIn users have demanded a funny reaction option ever since the platform has seen a surge in funny content. To their surprise, team LinkedIn is now working on expanding its reaction options. According to the company’s Chief Product Officer Tomer Cohen, the platform might soon introduce a laughing emoji. “I wanted to start… Continue reading The Wait for LinkedIn’s Funny Reaction Might Just Be Over!

Meta-owned WhatsApp announced its plans to extend its fairly limited texting options with the Communities feature. Until now, WhatsApp allowed only 256 participants to build a group. However, the Communities feature will allow much larger groups of people to come together. An unofficial version of the feature made rounds at the end of last year.… Continue reading WhatsApp Welcomes “Communities” for Users to Set Up Organizational Group Chat

Expanding the world of content, Twitter is now rolling out its new subscriber-only feature to help content creators build a stronger community. With the ‘Super Follower-only Spaces,’ creators can now take one step closer to their following. As of now, this element is only available to a selected bunch of creators. “Now with Super Followers-only… Continue reading Monetise Your Creator Status With Twitter’s New Super Followers Only Spaces Feature

Do you love consuming your favorite pieces of content on the internet but are constantly disturbed by annoying ads? It happens to the best of us. According to a global Google survey, 69% of people surveyed said that they were motivated to install ad blockers by annoying or intrusive ads. If and when users block all ad contents,… Continue reading Personalize Your Ad Experience With Google’s Brand New Feature: Here’s All You Need to Know

Have you ever tried to skip to the main parts of a long and boring YouTube video? Well, we have all been there! Thankfully, YouTube has introduced a fantastic feature to save you from all the boredom. It’s called “Most Replayed” and it lets you effortlessly watch the most popular parts of the video. With… Continue reading YouTube Announces “Most Replayed” feature—skip to the most popular parts of a video

Ever since Facebook (Meta) acquired Instagram back in 2017, the possibilities for this photo-sharing app have expanded significantly. Now, it has transformed into a multi-media business opportunity for business owners and a career option for many creators. Reels are one of the most promising features for marketers, entrepreneurs, and creators alike. This format has enabled users to… Continue reading Instagram Experimenting with the Following Tab: Indian Users Test Out the New Feature

Instagram, the ever-popular social media platform, is shifting its focus to full-screen videos. According to their official source, the team is working to bring videos more ‘front and center’ on the platform. “We’re moving Instagram to a place where the video is a bigger part of the home experience, where content is more immersive,” said… Continue reading Ready to Go All-immersive With Instagram Full Screen?

A creator’s haven, Pinterest, has once again launched an offering with the goal of allowing creators to put out varied content.  Riding on the coattails of the short-form video content offerings such as Tik-Tok and Instagram reels, Pinterest has launched “TV studio.” The app is a spin-off of the already existing Idea Pins feature.  This… Continue reading Did Pinterest secretly launch an exciting new vertical video-streaming TV app?