Top 10 Social Media Marketing Trends for 2024
Author: Jigar Agrawal
Published On: 27-02-24
Estimated reading time: 9 minutes
Introduction
Social media marketing is gaining more traction with every passing year, and 2024 is no different. This year, there are many new trends that you should look at if you are doing social media marketing for your business. Adopting and following the trends early on ensures that your efforts and money invested in social media marketing give better returns.
If you want to succeed in social media marketing and take your brand to the next level, have a look at these trends and try to include as many of them in your social media marketing plans as possible.
Top Social Media Marketing Trends to watch out for in 2024
1. Boom in Short-Form Video Content
Short-form video content is the talk of the town, and there are various platforms that support and encourage their users to use this form of content. Short-form video content started from TikTok, and today, every major social media platform provides options to upload and market short videos.
Studies also suggest that customers love short-form video content, and a record 73% of people love consuming short-form videos that provide them with all the information about any product rather than searching it on the website and reading the text.
Moreover, social media marketing teams are also shifting towards this to deliver more value to their customers through short and insightful videos that showcase the best versions of their products.
If you are new to short-form video content, you should probably start with TikTok if it is available in your region. Otherwise, you should start with Instagram reels, as they provide a huge audience from different regions that might increase your product’s reach and brand visibility.
2. Social Commerce Evolution
The main aim of any business is to make more sales, and social media is also becoming a platform from where you can make sales. Many social media platforms like Instagram, Facebook, and Pinterest provide e-commerce options directly integrated into the platform. Using these platforms and their integrated ecommerce content marketing strategies, you can market your products as well as sell them from the same platform. This can also help you track the effectiveness of your social media marketing efforts, as sales can be related directly.
Moreover, when the customers can easily find and shop for items, the user experience becomes a lot better, which directly results in more sales for the company.
In 2024, social commerce will become more and more prevalent as brands will engage in selling products directly to their customers.
3. Personalization and User-generated Content
Today, personalization is the prime factor that drives businesses forward. Marketing teams will focus more on creating personalized content for advertisements and even products. Personalized content can be created by keeping the consumers’ interests, preferences, and other factors in mind. The right mixture of personalization factors will give you impressive returns as the content will be more and more relevant to your audience. AI content marketing can be great to find the right personalization parameters, and it can even simulate personalized campaigns to find out what works best for your brands, even before you run the actual campaign.
Apart from personalization, user-generated content also provides immense value, and it will continue to be at the forefront of social media marketing. When your customers create content for you, it proves to be a much better option than creating content for your audience. User-generated content improves your brand’s credibility, and when people see more customers loving your products, they’ll think of your product whenever they purchase something similar.
4. Augmented Reality (AR) in Social Media Marketing
AR can be used in social media marketing to provide customers an option to try items virtually or provide interactive advertisements that make the product stand out in a 3D setting.
Gucci, a luxury brand recently launched a campaign where it showcased the power of AR in marketing by creating a virtual sneaker store. This store allows Gucci customers to try out different sneakers before they make a purchase, and this has been a game-changer for their customers. Not only did they experience the product before purchasing, but they also got the option of trying out different sneakers from the comfort of their homes.
In previous years, AR had not been utilized to its full potential, but 2024 will be different. Now, more and more social media marketing teams will be looking to explore this new technology and provide an awesome experience to their customers.
5. Chatbots and Conversational Marketing
With the introduction of newer large language models, chatbots are even more powerful now, and they will provide prompt customer support to your customers. Chatbots can be trained on topics relevant to your brand, and they will be ready to always answer your customers.
Moreover, chatbots are much better at directing users to the right sections of the website, and they can also act as an intermediary between your customer support team and customers. If you have a small customer support team, you should definitely use AI chatbots to ensure that smaller and more frequent questions are directly handled by the chatbots and the customer support team can work on more complex customer questions and issues.
6. Social Media Sustainability Initiatives
Sustainability is gaining significant attention, and brands that support sustainability and the environment are being loved by customers. If you build products through an environmentally safe or sustainable approach, now is the time to promote this and get the deserved love. You should create a social media campaign where you highlight the sustainable elements of your products and processes and also advocate how others can become environment-friendly.
You should also include an awareness campaign in your 2024 social media marketing plan to focus on environment, sustainability and raising awareness across different things that can protect the environment. If you are carrying out corporate social responsibility programs, you should definitely post them on your social media channels to build a better brand image among your customers.
7. Niche and Micro-Influencers
With so many influencers around the world, now people are more interested in looking at niche influencers. Niche influencers are focused on a specific area, have more expertise in that area, and partner with brands from the same domain. Social media marketing teams want to partner with influencers with high authority in their domain, and niche influencers provide that.
In 2024, more and more niche influencers will work with social media marketing teams and brands to introduce their audience to better products. Moreover, micro-influencers will also emerge and participate more in social media campaigns. Partnering early on with such influencers will help social media marketing teams get more leads and brand impressions as and when these influencers become more popular.
8. Voice Search Optimization for Social Media
With an increase in the usage of personal assistants like Alexa, Siri, and Google Assistant, it is important to enable voice search and optimization for your social media posts and content. Voice search allows such personal assistants to understand the user queries and provide relevant results to the user.
You should use natural language processing after creating your posts to ensure that your posts are discoverable by assistants. Apart from that, you should also focus on using the right keywords in your social media posts so that a generic query can also provide your posts as a result.
9. Privacy Concerns and Data Protection
Customers are becoming increasingly aware of data protection and privacy, and as a business, you should not take it lightly. Ensure that your teams follow the right privacy policies, and never use customers’ PII data to train your marketing models. Moreover, you should also limit your personalization capabilities so that your content and other marketing initiatives don’t feel like they are compromising on customer privacy.
Set up strong data governance and protection policies to ensure none of your marketing data is misused. Focus more on marketing without invading customer privacy.
10. Cross-Platform Integration
Today social media marketing teams must post content across various platforms, and it becomes important to create a social media strategy that works across all these platforms.
It is also important to understand and analyse the returns from each platform. This analysis will help you identify the best and worst performing platforms and push you to tweak the strategy to get the best results across all platforms.
If you have not set up social media marketing analytics yet, you should do it in 2024. This will not only help you identify issues if any, but it will also help you understand the ROI of your marketing campaigns much more easily.
Conclusion
We have discussed the top 10 social media marketing trends for 2024 that are going to be quite mainstream. If you are just starting social media marketing for your brand, there is no better place than this to get started. Finding trends before they become mainstream is the way to get successful at social media marketing. Create your marketing plan for 2024 right away, if you haven’t already, and make sure to leverage these up-and-coming social media marketing trends.
Frequently Asked Questions
What is the most popular social media marketing?
Social media platforms come and go, but one social media platform has been a stable choice for social media marketing across industries. Facebook is the go-to social media marketing platform for businesses of all sizes, and it has given great returns, too. It can be your starting point for social media marketing efforts and you can scale up as you go.
What is the AI trend in social media in 2024?
Personalization and chatbots are social media trends related to AI that will continue to grow exponentially in 2024. Both these trends focus on improving the performance of a user greatly, and as businesses move towards a better user experience, they will heavily invest in these and include these trends in social media marketing campaigns, too.
What are the Instagram trends for businesses in 2024?
In 2024, Instagram trends for businesses are expected to revolve around video content, influencer partnerships, interactive features like polls and quizzes, shoppable posts, and increased emphasis on authenticity and transparency. With the platform’s evolving features and user preferences, businesses must adapt their strategies to stay relevant and engage their audience effectively.
How to grow on social media in 2024?
To grow on social media in 2024, focus on creating high-quality content that resonates with your audience, engage with your followers consistently, leverage new features and formats, collaborate with influencers, and invest in paid advertising strategically. Additionally, monitor trends, analyze metrics, and adapt your strategy accordingly for optimal growth.
Which social media is best for marketing?
The best social media platform for marketing depends on your target audience and business goals. Facebook is versatile for various demographics, Instagram is ideal for visual content and younger audiences, LinkedIn is effective for B2B marketing, and TikTok is rising in popularity, especially among younger demographics. Choose based on your audience and content strategy.
