LinkedIn Algorithm Update title-06

Free Yourself from Engagement Baiting Posts with LinkedIn’s New Update

Author: Team WH
Published On: 23-05-22
Estimated reading time: 1 minute

Ever since its inception in 2003, LinkedIn has established itself as a necessary tool for professionals. Gradually, LinkedIn started to be addled with multiple features, prompting it to be a must-have for professional success.

On being asked what sets LinkedIn apart, CEO Jeff Weiner had this to say: “Facebook is massive in scale and scope. Twitter is a public communication forum, but if I’m following you, you’re not necessarily following me. LinkedIn is, simply, a professional network.”

But history is proof that fame comes with its share of problems. Moreover, the more recent issues with LinkedIn have shed light on how the platform’s AI handles engagement posts.

What’s wrong with LinkedIn?

LinkedIn’s AI constantly promotes engagements. However, as marketing gimmicks continue to expand, brand strategists are always looking for more engagement.

Ultimately, this need for engagement compels them to try to bait users with engagement baiting posts. Coming across these posts constantly can be frustrating for the user. As a result, LinkedIn has decided to step in and filter these posts.

LinkedIn’s Solution to the Problem

LinkedIn has specifically targeted a few problem areas with its new update, as listed below.

Low-quality content

The Platform has decided to filter out posts specifically created to bait in likes and reactions. The platform has claimed that these posts can be misleading and frustrating for the user. As a result, they do not wish to promote the same.

Unwanted Polls

The new update aims to hide less relevant polls from the user and only show useful ones. As a result, the user has a chance to engage more with his network rather than with multiple brands.

Political Content

Based on frequent complaints about political content, LinkedIn has offered the option to prevent it from your feed. Although this feature is still in testing, it is expected to roll out soon.

As it keeps identifying new problems, the platform is gradually incorporating fixes. Moreover, this professional engagement platform has a lot to offer. Have you used it to its full potential yet?


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