Category: Marketing

Introduction Social media marketing is gaining more traction with every passing year, and 2024 is no different. This year, there are many new trends that you should look at if you are doing social media marketing for your business. Adopting and following the trends early on ensures that your efforts and money invested in social… Continue reading Top 10 Social Media Marketing Trends for 2024

Staying relevant is one of the most important aspects of content marketing. Who likes irrelevant content being pushed on their social media feeds? Creating new topics to write about is a constant challenge, especially when you have been posting content for a few years. This is why staying on top of the latest news and… Continue reading Ahead of the Curve: Top Content Marketing Trends for 2024

Wondering what content strategies will drive success for EdTech companies (educational technology comp.) in the years ahead? We’ll share an idea of the future trends in the EdTech content marketing landscape in this blog. Content marketing is crucial for the EdTech industry as it helps establish connections with customers during research, showcase thought leadership, promote… Continue reading Exploring the Future Trends in Edtech Content Marketing

These are some exciting times for EdTech startups when learning is not limited to university or one’s background in a specific subject. EdTech websites have numerous users of all ages. So, how are these platforms becoming so popular among people? What is the EdTech marketing strategy in India, and why is it important? An effective… Continue reading Best EdTech Marketing Strategy in India for Startups

61.4% of the world’s population are social media users! It’s a free resource wasted if companies do not leverage this number in their favour. An effective social media presence gives edtech companies an edge over others. It presents the perfect medium to give the target audience a glimpse of their resources or an insight into… Continue reading Top Tips for Effective Edtech Social Media Marketing

Digital marketing for travel agency has become crucial to the travel industry. For travel companies to advertise their brand, draw clients, and maintain their competitiveness in the modern internet marketplace, digital marketing is essential.  Through digital marketing, travel agencies can strengthen their brands and boost website traffic and reservations. With the help of this blog,… Continue reading The Complete Guide to Digital Marketing for Travel Agency 

With the advent of the e-commerce industry, the retail marketing scenario has changed drastically. Traditional brick-and-mortar retail stores have to compete with the e-commerce platforms. E-commerce has also transformed the buyer’s journey. Now, customers’ expectations revolve around experience rather than just the product. Reportedly, 54 out of 100 shoppers claim that they wouldn’t prefer to… Continue reading Best Practices/Tips to Follow for Building Retail Content Marketing Strategy

Email marketing is one of the most effective methods to boost conversions. In fact, 73% of marketers believe that emails generate excellent ROI. It holds for retail email marketing as well.  However, email marketing is not just about building an email list and converting your leads into loyal customers. There are several steps in between… Continue reading How to Build a Retail Email Marketing Funnel that Converts

As the world transforms to digital, content marketing has taken over. Businesses, especially ecommerce brands that increase their content marketing efforts get a direct advantage over their competitors. As such a solid ecommerce content marketing strategy focused on engaging their customers is the key to business growth in the upcoming year. There is a reason… Continue reading Ecommerce Content Marketing Strategies You Must Know in 2024

Is healthcare marketing set for the next revolution? The answer is yes. The history of healthcare marketing traces back to the 1970s when pharmaceutical companies and insurance providers penetrated the healthcare sector.  This move led the industry to an increasingly competitive stage, driving a significant shift in the operational model. The model focused on marketing… Continue reading Definitive Guide for Healthcare Marketing: 8 Essential Healthcare Marketing Trends 2024

Marketing is tough! With varying target audiences, a plethora of marketing platforms, and unprecedented marketing formats like content writing, copywriting, digital marketing, etc., navigating the marketing world can be tricky. This is more so in the healthcare realm, with fierce competition, high stakes, rules and regulations, and customer preferences. Additionally, the personal and sensitive nature… Continue reading Effective Solutions for Top Healthcare Marketing Challenges

Various channels can tell you how to market a fitness app. However, with the fitness industry growing daily, the secret to being outstanding is to increase your user base organically through effective marketing techniques.  Offering a high-quality product is no longer sufficient in the age of so many products of the same calibre competing for… Continue reading How to Market a Fitness App to Expand the User Base?

Do you love researching brands and marketing? Then, you must be familiar with Airbnb’s strategy of listing Barbie’s Malibu Dreamhouse. In October 2019, the leading online rental marketplace listed Barbie’s dreamhouse for a two-night stay.  The listing was by none other than Barbie, describing why it was her favourite place.  For the uninitiated, the campaign… Continue reading How to leverage hospitality marketing for more bookings?

As a travel marketer, you know beautiful photos of destinations are vital to promoting travel brands on social media. But do you know how to maximise Instagram to drive business results like brand awareness, engagement and sales? This blog post will teach you how to promote travel business on Instagram through best practices for content,… Continue reading How to promote a travel business on Instagram?

In a world where your brand’s social proof and social media presence are synonymous with lead generation, organic vs paid marketing has become a significant debate in the present times. One central difference between organic and paid marketing is that organic marketing believes in generating traction cost-free, whereas paid marketing involves paying to reach the… Continue reading Organic vs Paid Marketing: What Should You Choose?

Do you get bothered by ad commercials in the middle of your favourite TV shows? In today’s fierce business landscape, every brand strives to promote its identity across all channels. However, the target audience often gets annoyed with the relentless promotion and feels overwhelmed by “Spam” advertising.   Does it mean one should stop advertising and… Continue reading Indirect Marketing 101: Shifting from Selling to Creating Impact

Do you want your target audience to discover, trust, and engage with your brand? That’s exactly where you need the services of a content development agency. Choosing among the best content writing companies in India will enrich your blog posts, social media content and similar formats. You can successfully educate, inform and engage your prospects.… Continue reading Top Content Writing Companies in India Ruling the Content Industry

With its ability to reach a vast audience and foster customer relationships, enterprise email marketing is a proven cross-functional strategy. Leveraging extensive consumer data to drive conversions and results, this full-proof technique can boost your brand’s performance. From building brand loyalty to maximizing ROI, understand how this versatile marketing approach can elevate your business to… Continue reading Unleashing the Power of Enterprise Email Marketing: Benefits and Strategies

Newsletter content is a great way to directly engage with your present and potential consumer base. Newsletters can boost sales, attract new clients, retain old ones, or increase brand involvement. They inform readers about what’s happening with your company. You may simultaneously nurture and interest the readers with exclusive offers. Newsletters help foster loyalty and… Continue reading Craft a Powerful Newsletter with These Newsletter Content Ideas

Are you looking for innovative ways to elevate brand recognition in the competitive B2B landscape? Well, have you considered the power of B2B video marketing? With its enthralling storytelling abilities, video content marketing has become a driver of increasing brand awareness. In today’s digitally advanced space, where users have short attention spans, you need to… Continue reading Elevate Your Brand’s Online Presence with B2B Video Marketing

With several big brands participating in an affiliate marketing program, the best time to strategize and boost your income is now. The opportunities to leverage content creation are growing every day. But with these opportunities come repetitiveness and a lack of unique ideas. Not all affiliate marketing content is quality content. Finding a proper balance… Continue reading 5 Most Effective Content Creation Techniques for Affiliate Marketing in 2024

SEO has, for the longest time, been the foundation of successful online marketing. As a result, there is an information overflow to help develop winning SEO strategies. The SEO landscape has become a breeding ground for SEO myths and facts, such as outdated information, misleading facts, and ineffective tactics, along with lesser-known tips that actually… Continue reading 5 SEO Myths and Facts You Should Know

All your efforts to design an email campaign are futile without a concrete email list building strategy. But what is email list building? This question is imperative when you are starting a business. Email list building is a process of collecting the email addresses of your potential customers to promote your services and products to them and encourage… Continue reading Winning Strategies for Email List Building for Successful Marketing Campaigns

Blogs are undeniably a significant factor contributing to your website’s success. The value you choose to spread through content is incomparable and sets you apart from your competitors. But is your content writing and SEO strategy helping you with blog success? How do you find out? The answer is to keep an open eye on… Continue reading Track These Metrics/KPIs to Measure Your Blog Success

Ranking high on SERPs must be a priority for your brand. Your website must be among the top results to clear their queries and provide satisfactory answers. A stringent and focused SEO strategy is the best way to achieve this. But how effective is an SEO strategy without the relevant tools to back it up?… Continue reading Top SEO Rank Tracking Platform for 2024: A Complete Review

If you’re an avid LinkedIn scroller, you’ll notice snippets of several brand posts that talk to the customers. Whether it is a heartfelt story related to the company’s employees or the introduction of a new process, these companies engage their LinkedIn audience and give them a peek inside the brand. This is a strategy that… Continue reading Best Tips to Build LinkedIn Content Strategy for Your Brand

You are tasked with crafting a Google ad copy that’s catchy, compelling, and drives conversions. But, while battling writer’s block and juggling deadlines, you find yourself muttering, “How do I even begin?” We’ve all been there! With a limited number of characters and the need to stand out from the competition, writing a perfect Google… Continue reading The Ultimate Guide to Crafting a Killer Google Ad Copy

To drive more sales, you must rise to the top of search engines and acquire high-quality traffic. And then, you need to convert this traffic into leads and sales. Your ecommerce store won’t survive without conversions, no matter the traffic. The good news is content marketing helps to multiply your conversion rate by almost six… Continue reading How to Leverage Ecommerce Content Writing to Skyrocket Your Sales?

Customer acquisition is integral for every marketing strategy to build your brand and reach a broader section of your target audience. However, it is inadvisable to execute acquisition strategies at the cost of nurturing existing users. A delicate balance between customer acquisition and retention strategies is crucial to make the most out of your email… Continue reading Top 5 Actionable Email Marketing Strategies for Existing Customers

Did you know that 63% of all shopping ventures begin online? With such a high demand from online shoppers, the ecommerce business industry is on the rise. As an online store owner, you might have done everything to make your products functional and catchy. From the right designs to advertising and promotions, the strategies seem… Continue reading A Complete Guide on How to Do SEO for Ecommerce Website