Microsoft Clarity Agent Activity Shows What AI Agents Do on Your Site

Microsoft Clarity Agent Activity is a new free dashboard that shows which AI agents visit your site and what they do there.

Microsoft announced it on 4 November in a Clarity blog post by Nabil Naghdy, director of product management at Microsoft AI.

"available globally to all our users" - Nabil Naghdy, Director of Product Management, Microsoft AI

Clarity itself stays free, and the same post repeats that it has no limits on traffic.

Microsoft says weekly agent sessions nearly doubled in 3 weeks to almost 2 million. The footnote cites 5.23 million agentic sessions across 230,511 Clarity projects.

The post names Muse as one of the agents it saw shopping and booking. We covered Meta's Muse agent stack for businesses last month.

What does Microsoft Clarity Agent Activity track?

Microsoft Clarity Agent Activity tracks how agent traffic changes over time, which AI agents visit your site and what they do once they arrive. Clarity records searches, form submissions, logins, downloads, appointment bookings and checkouts. The supported agents today come from Google, OpenAI and Anthropic agent operators.

4 things Microsoft added to Clarity on 4 November

• Agent Activity: a dashboard of which agents visit your site and what actions they take.
• Simulation assessments: tests of whether agents can finish commerce and travel tasks on your site.
• Brand Agents discovery: eligible Shopify and WooCommerce products can appear in Copilot, Bing and MSN.
• Ask Clarity: plain-language questions about site behaviour, in closed beta for retailers with a waitlist.

Each simulation reports whether the agent finished the task, how long it took and how many interactions it needed.

Brand Agents also helps eligible WordPress businesses book appointments, through Square, Jobber, HubSpot, Calendly, Housecall Pro and Salesforce.

The Microsoft Advertising blog's summary calls Ask Clarity "Conversational Analytics", so you'll see both names.

Clarity's agent percentages rest on about 1.22 million sessions

Clarity published a study of what AI agents do on websites on 29 October.

Microsoft ran it on its own Clarity data, and the study promotes its own dashboard.

It covers over 5.2 million agentic sessions on 230,511 projects, from 13 August to 9 September 2026.

The method compares the share of agent and human sessions that recorded each Smart Event.

One limit matters most. Clarity can't separate the agent and human parts of a session, so a checkout may be a person finishing what an agent started.

Book appointment isn't in the human top 10, whose last entry is 1.62%, so its human rate sits below that.

We divided each agent count by its percentage. Checkout's 306,621 sessions at 25.21% give a base of 1,216,267 sessions, and Book appointment gives the same base.

That base is about 23% of the 5.23 million sessions in the method. Measured against all 5.23 million, checkout would appear in about 5.9% of agent sessions.

3 things to check in Clarity this week

Open the agent report. Microsoft says the new capabilities are global, so the dashboard applies to Indian sites on Clarity too.

Run a simulation. If you sell or take bookings online, test whether an agent can finish your checkout or booking flow.

Segment before you report. Treat agent checkout figures as sessions involving agents, and report them apart from human sessions.

It's the same habit as Search Console's new multimodal traffic split, which separates Lens visits from text searches.

This content is generated with the help of AI and involves human oversight. Please verify the sources and claims at your end.