Key Takeaways
OpenAI switched on creative enhancements for self-serve ChatGPT Ads campaigns from 30 October 2026
Creative enhancements can rewrite ad text, translate it, resize images and change the destination URL
Enhanced versions of your ad can run without you approving each one
You can opt out at the account or campaign level in Ads Manager
OpenAI set a ₹725 daily minimum for self-serve ChatGPT campaigns in India
ChatGPT Ads creative enhancements are now on by default for self-serve campaigns.
OpenAI emailed advertisers that the setting would switch on from Friday 30 October. Search Engine Roundtable published the email on 20 October.
"We'll enable creative enhancements for your new and existing self-serve campaigns" - OpenAI, advertiser email.
If you run ChatGPT ads, the ad a person sees may now differ from the one you wrote.
ChatGPT's ad business has grown fast since the US pilot crossed $100 million in annualized revenue.
4 things creative enhancements can change
SEJ's review of OpenAI's help page on 30 October lists these.
- Headlines and descriptions, rewritten or newly written
- Ad text, translated into another language
- Images, resized to fit the ad format
- The destination URL, pointed at another page on your site
The system builds versions from the conversation or the user's interests, your ad and your landing page. It can make them ahead of time or during a chat.
Ads Manager doesn't show a preview of every version, according to SEJ's review.
How do you turn off ChatGPT Ads creative enhancements?
You turn off ChatGPT Ads creative enhancements in OpenAI's Ads Manager under Manage settings, for the whole account or for single campaigns. Campaign settings override the account default, and opt-outs you saved before 30 October stay in place. You can change the setting at any time.
October's ChatGPT Ads changes in 1 timeline
| Date | Change | Source |
|---|---|---|
| 5 Oct | OpenAI announces visual ads beside image generation, as a US test | TechCrunch |
| 20 Oct | Advertisers emailed that creative enhancements go on by default | Search Engine Roundtable |
| 26 Oct | Multi-image ads enter open beta in Ads Manager, with 4-6 square images and 1 destination URL | SEJ |
| 30 Oct | Creative enhancements switch on for self-serve campaigns | Search Engine Roundtable, SEJ |
| 30 Oct | A wider desktop ad card rolls out, and ChatGPT Ads lists 89 countries | Search Engine Roundtable |
The India read
ChatGPT ads came to India in August. OpenAI said it would show ads on the Free and Go tiers, TechCrunch reported on 27 August.
WPP and Omnicom were the agency partners, with 50 brands at launch.
OpenAI also said it would open Ads Manager in India the next month, with a ₹725 daily minimum. So if you run a self-serve campaign in India, the 20 October email covers you.
Translation is the part to watch in India. SEJ's review says enhancements can translate ad text, and it lists no languages.If your claims go through compliance review in English, a translated version may skip that review.
Insurers are already buying here, as our report on Bajaj Life's ChatGPT ads in India shows.
3 checks before your next ChatGPT campaign
Decide per campaign. Switch enhancements off for regulated claims, such as insurance, lending or health.
Update your landing pages. The system draws on them, so prices and offers need to be current.
Test your tracking. Click a live ad from ChatGPT and confirm your UTM tags arrive in analytics.
Disclaimer: This content is generated with the help of AI and involves human oversight. Please verify the sources and claims at your end.
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