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Key Takeaways
Google said on 28 October 2026 it is scaling ads in AI Mode to India and 9 more countries
Google's help page lists India for ads within AI Overviews and AI Mode, in English
Existing Search, Shopping, and Performance Max campaigns are automatically eligible
You can't opt out of AI Mode separately from Search or target it on its own
Both data points in Google's announcement come from US users
AI Mode ads now serve in India.
Google's announcement, posted on 28 October by Shashi Thakur, VP and GM of Google Search Ads, names India among 10 new countries.
The full list is Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Google plans Brazil, Mexico and the UK for Q4 2026.
The US also gets multiturn ads, which can appear on AI Mode's answers to follow-up questions.
If you run Google Ads in India, part of your spend can now land inside AI Mode answers. You don't need a new campaign for that.
Google's chief business officer framed the move on the Q3 earnings call, TechCrunch reported.
"This includes taking our monetization footprint global for the first time." - Philipp Schindler, Chief Business Officer, Google
Our report on Google AI Mode crossing 1 billion monthly users covers the audience these ads now reach.
Can you opt out of AI Mode ads in India?
You can't opt out of AI Mode ads separately from Search in India, and you can't target AI Mode on its own, according to Google's Ads Help page on AI-powered experiences. Your existing Search, Shopping and Performance Max campaigns are automatically eligible. Negative keywords and brand exclusions still control when your ads serve.
5 rules Google's help page sets for these ads
- Ads within AI Overviews and AI Mode serve in English in the listed countries
- Pakistan gets text ads only
- Indonesia gets ads in AI Overviews only, with no AI Mode ads
- Results sit in aggregate inside your standard campaign reports
- Triggering queries appear in aggregate in the search terms report
Google's 2 proof points both come from US users
Google's post gives 2 numbers, each with a footnote. Both footnotes point to US data.
| Google's claim | Footnoted source | Market | Period |
|---|---|---|---|
| AI Mode queries are on average 3x longer than traditional searches | Google AI Mode Report | US | May 2026 |
| Sponsored and organic product list items in AI Mode get similar click-through rates | Google internal data | US | 20 Aug to 3 Sep 2026 |
| People are comfortable with ads in AI Mode and find them highly relevant | No separate footnote | Not stated | Not stated |
The click-through figure covers 15 days of US data. Google sells these ads, so it has a stake in the result.
The post doesn't describe how it measured either number. And it gives no figures from India or any of the other 9 new markets.
3 things to check in Google Ads this week
Read your search terms report. Look for longer, question-style queries. If AI Mode traffic reaches you, it shows up there, mixed with other searches.
Tighten negatives and brand exclusions. They're the controls Google names for this inventory.
Set your own India benchmark. Note your CPC and conversion rate now, so you can compare once AI Mode inventory grows.
Disclaimer: This content is generated with the help of AI and involves human oversight. Please verify the sources and claims at your end.
