Key Takeaways
OpenAI is testing a ChatGPT Business Hub dashboard that counts daily appearances and clicks, Digiday reports
The ChatGPT dashboard leaves out prompts, user data and competitor rankings
ChatGPT Business Hub access requires proof that you represent the business
OpenAI declined to comment on the ChatGPT Business Hub test, and no launch date exists
Google's Search Console AI report counts impressions, and its help page doesn't mention clicks
OpenAI is testing ChatGPT Business Hub, an unreleased dashboard that counts how often a business appears in ChatGPT answers.
It also counts the clicks those answers send, Digiday reported on 9 November.
If you pay a vendor to estimate your ChatGPT visibility, this one is for you. Digiday says none of those vendors has OpenAI's own counts.
Juozas Kaziukėnas, founder of Marketplace Pulse, spotted the feature and posted a banner screenshot on LinkedIn on 6 November. [VERIFY: paste needed]
Search Engine Roundtable quoted his post the same day. He says he first saw traces of the feature in August.
The test surfaced 2 days after Microsoft's free Clarity dashboard for AI agents went live, so first-party AI data is getting easier to find.
What will ChatGPT Business Hub show businesses?
ChatGPT Business Hub, as described in reports, shows a verified business 2 daily numbers on a chart: how often the business appeared in ChatGPT answers and how many clicks went to its site. ChatGPT Business Hub doesn't show prompts, user data or competitor rankings. OpenAI hasn't announced the product and declined to comment to Digiday.
5 reported details of the unreleased tool
- ChatGPT's banner reads "Claim your business in ChatGPT", according to 2 unnamed Digiday sources.
- A claimed ChatGPT listing would let a business keep its products and details current.
- A ChatGPT "business agent" would answer customer questions using information the business supplies.
- Getting access requires proof of authority to represent the business.
- Connecting a Shopify store is the one verification route named so far.
3 AI visibility reports compared by what they count
The table sets the reported ChatGPT tool against the 2 free reports you can open today.
Google's details come from its help page for the report. Bing's come from Search Engine Land's launch report and Search Engine Journal's Topics Portfolio review.
| What you'd want to know | ChatGPT tool (reported) | Google Generative AI report | Bing AI Performance |
|---|---|---|---|
| Status | Testing, unreleased | Live | Beta |
| AI surfaces | ChatGPT answers | AI Overviews and AI Mode | Copilot, Bing AI summaries, select partners |
| Main count | Daily appearances | Impressions | Citations |
| Clicks from AI answers | Yes | Not mentioned on the help page | No |
| Queries or prompts | No prompts | Not mentioned on the help page | Grounding queries |
| Competitor view | No rankings | Not mentioned on the help page | Queries where other sites are cited and you aren't |
Clicks from AI answers are the rows to watch. The ChatGPT tool is reported to count them on its own chart.
Bing has the widest competitor view of the 3, through its Topics Portfolio beta. Bing tells you to treat those Topics Portfolio figures as directional, so read them as estimates.
Why a daily count can't explain a change
Kaziukėnas says the tool won't explain why mentions or clicks rise or fall. He expects it to work beside outside trackers.
"Combined with external tools that track prompts it will show accurate first-party data" - Juozas Kaziukėnas, Founder, Marketplace Pulse Source: Search Engine Roundtable
Digiday names Profound and AdthenaHQ as vendors that sell ChatGPT visibility reads, mainly by running prompts through the chatbot at scale.
Those vendors sell the prompts and competitor rankings the beta leaves out. OpenAI would hold the actual appearance counts.
The tool covers organic answers. Digiday's own read is that OpenAI's ads business still stands to gain once visibility becomes a daily number.
OpenAI said in late October that more than 100,000 advertisers had run ChatGPT campaigns across 89 countries, according to Digiday.
If you already buy those ads, note that OpenAI has turned on default rewrites for ChatGPT ads, and you can opt out in Ads Manager.
3 things to do this week
Sort out ownership. If you sell on Shopify, check who holds admin access, since that's the one verification route reported so far.
Record a baseline. Log your ChatGPT referral clicks in analytics now, so you have a before figure if the dashboard arrives.
Keep your prompt tracking. The tool is reported to hide prompts, so hold on to any tracker that shows them.
Disclaimer: This content is generated with the help of AI and involves human oversight. Please verify the sources and claims at your end.
