Top social media copywriting tips

Top Social Media Copywriting Tips for 2023 [With Real-life Examples]

Author:Team WH
Published On:23-02-16
Estimated reading time: 6 minutes

Sometimes, even high-quality content does not receive the desired attention on social media. No clicks, no reposts, and no comments. Are you facing this issue too?

If yes, you need to tweak your social media copywriting strategy. You must apply pertinent strategies to improve your social media presence. Using the right tips can improve your brand engagement on social media. With nearly 4.9 billion social network users, it is essential to align your social media messaging to different platforms.

So, how can you get started? This blog aims to bolster your social media campaign through proven copywriting strategies. 

Leverage these tips from experienced copywriters to enhance your brand engagement, build long-term relationships, and maintain a sound online presence. 

A Quick Look at Social Media Copywriting

Before delving into the tips, it is important to understand a basic aspect — copywriting for social media and SEO have subtle differences.

Let’s understand these differences before we begin analyzing the top copywriting examples.

SEO Copywriting

Social Media Copywriting

Focus on Google and search engines

Emphasis on helpful content for social media

Website traffic growth

Relationship building

The main aim is to satisfy the search intent of bots and readers

The main aim is to boost brand relevance and customer engagement
Table: Differences between SEO and social media copywriting

So, social media copywriting is useful to convert your prospects into buyers. Here are some benefits of this digital marketing strategy:

  • Social media copies allow you to portray your unique brand identity
  • You can reach prospects through targeted social media ads and online groups
  • It is possible to reach the target audience at low costs by capitalizing on keywords and suitable hashtags
  • You can engage with the target audience and persuade them into purchasing your product or service

You do not need to invest a colossal amount of money to boost your social media presence. All you need is a great social media content writer who can use their creativity to elevate your social media branding.

Proven Social Media Copywriting Tips for Quick Growth

Wondering how to write effective social media posts? Explore these tips and understand the best social media copywriting examples in this section.

1. Focus on Your Brand Voice

In simple words, brand voice is your unique tone that defines your digital identity on various platforms.

Follow these pointers to create your social media copies:

  • Identify your domain, products, and target audience
  • Decide the word choice, tone, and language
  • Stay consistent with your established brand tone

On social media, you need to evoke emotions in your readers. So, use powerful words to portray your brand.

Consider the example of Mailchimp. They use a conversational tone and top-notch images in their social media content. Take a look at their Instagram post.

All of their posts follow a similar tone of voice. So, an essential tip to keep in mind is — to decide your brand’s voice and maintain consistency. This strategy is evergreen.

2. Portray Your Unique Selling Proposition (USP)

Similar to exhibiting your brand tone, it is crucial to define your USP. Here are some questions that you should address before creating social media copies:

  • Why should customers buy your product or service?
  • What makes you stand out from your competitors?

The answers to these queries will require considerable brainstorming. However, you will end up with a clear definition of a distinct USP.

A good example of a brand that showcases its USP on social media is Warby Parker.

Observe one of their Facebook posts. The company defines the top points of its winter collection in a single sentence.

So, you do not need to create intricate social media posts. Sometimes, highlighting the X-factors in simple words can produce amazing outcomes.

3. Follow the Problem-Agitate-Solve (PAS) Format

Sometimes, you can run out of ideas to create compelling social media content. In such cases, the PAS copywriting formula can save the day.

PAS applies to platforms like Twitter, Instagram, Facebook, or LinkedIn. How does it work? Here are its three main aspects:

  • Problem: Define an existing challenge of your target audience
  • Agitate: Emphasize the extent of the problem and stir emotion
  • Solve: Point out that your service or product is the most suitable solution

You do not need to use top SEO tools or conduct in-depth research for this tactic. The trick to implementing this strategy is to use concise sentences.

The Freshworks’ About Us page can be a perfect case of this strategy.

In the opening sentence, the brand establishes a common problem. Next, the content agitates and infuses emotions in the reader. So, by now, the target audience feels the intensity of the issue.

The company transitions to offering a solution. Finally, there is a statistic about their client base. You can follow a similar approach to create engaging social media posts. In the end, remember to include calls to action (CTA). In some cases, you can also insert a link to an existing blog or a landing page.

4. Focus on Simplicity and Crispness

The average attention span of social media users is eight seconds. This is all the time you have to intrigue the readers.

Your social media copy should grab attention in this limited time and deliver its message. So, what can you do in this case?

Well, aim for writing short sentences. Use catchy words and adjectives. Also, ensure that the font size, colour, and formatting are suitable for both desktop and smartphone screens.

Brandwatch’s Twitter post is an excellent example of this tip.

Observe the use of simple words and crispness in the tweet. The reader receives all the necessary information at a glance. If someone is interested to know more, they can use the link and read the blog.

Here are other helpful tips in this aspect:

  • Refrain from using jargon, even if you are a B2B brand
  • Highlight key points whenever possible
  • Try using emojis or bullets for better visual appeal
  • Write your post in an active voice as much as possible

Overall, this tip applies to writing copy for any online platform.

5. Use Hashtags Properly

Social media users find their topics of interest through relevant hashtags. To engage with your potential customers, you should use these phrases wisely.

Hashtags draw the attention of readers to your posts. These are quite useful on platforms like Twitter, LinkedIn, and Instagram. You can conduct basic hashtag research to check the most suitable phrases for your business.

Alex Pirouz’s LinkedIn post is a great example of this tactic.

This is a personalized post about self-belief and entrepreneurship. However, you can understand how the creator aligns his message with relevant hashtags in the end. Eventually, this post will appear under the topic, ‘entrepreneurship.’

Overall, you can channel your marketing strategy by using hashtags effectively.

6. Understand the Utility of Each Social Media Platform

Here are the top social media websites that you can use today:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat

Your strategy cannot remain the same for every platform. So, note these essential pointers for different social media channels.

Name of the website

Vital pointer


Good platform to promote external content like blogs, videos, and case studies


Share original content to a wide audience group professionally


Ideal for distributing visual content like images, reels, and videos


Drive traffic to other sites by using short tweets
Table: Content strategy for different social media sites

Here are a Few Bonus Tips For You!

  • Use a CTA at the end of every social media post
  • Pay attention to caption length and the post’s character limit for every platform
  • Add visuals to your posts whenever possible
  • Comment and interact with your readers consistently
  • Leverage the impact of infographics
  • Focus on the advantages of your product or service
  • If possible, try using statistics, quotes, or facts

In a Nutshell

Today, you have an excellent opportunity to promote your company through social media.

Remember to be clear about your brand voice and target audience. In addition, it is vital to know technicalities like caption length, the post’s character limit, and relevant hashtags. Use simple language and keep the message crisp. You can even use popular content formats to improve the quality of your message.

Stay consistent and implement all these tactics to entice your target audience on social media. You can also hire a social media copywriter to write compelling social media copies for you.

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