Top Social Media Copywriting Tips for 2023 [With Real-life Examples]
Author: Team WH
Published On: 16-02-23
Last Updated on: 11-09-23
Estimated reading time: 10 minutes
With nearly 4.9 billion social network users, it is essential to align your social media messaging to different platforms.
But sometimes, even high-quality content does not receive the desired attention on social media. No clicks, no reposts, and no comments. Are you facing this issue too?
If yes, you need to try out these social media copywriting tips. Using the right tips can improve your brand engagement on social media.
Leverage these tips from experienced copywriters to enhance your brand engagement, build long-term relationships, and maintain a sound online presence.
What is Copywriting for Social Media?
Before delving into the tips, it is important to understand a basic aspect — copywriting for social media and SEO have subtle differences.
Let’s understand these differences before we begin analyzing the top copywriting examples.
| SEO Copywriting | Social Media Copywriting |
| Focus on Google and search engines | Emphasis on helpful content for social media |
| Website traffic growth | Relationship building |
| The main aim is to satisfy the search intent of bots and readers | The main aim is to boost brand relevance and customer engagement |
So, social media copywriting is useful to convert your prospects into buyers. Here are some benefits of this digital marketing strategy:
- Social media copies allow you to portray your unique brand identity
- You can reach prospects through targeted social media ads and online groups
- It is possible to reach the target audience at low costs by capitalizing on keywords and suitable hashtags
- You can engage with the target audience and persuade them into purchasing your product or service
You do not need to invest a colossal amount of money to boost your social media presence. All you need is great social media copywriters who can use their creativity to elevate your social media branding.
By tweaking your social media copywriting for your audience today, you can help your business stand out in a sea of social posts.
If you’re looking to boost your online presence and create a unique value for your brand’s digital identity, read on to learn actual tips to improve social media copywriting.
How to Improve Social Media Copywriting?
Whether you’re building a community online or driving website traffic through social media marketing, your brand needs to bring its copywriting A game and keep the brand voice consistent. Brand awareness, recognition and customer loyalty are at the finish line in the race to the top.
Wondering how to write effective social media posts? Explore the best social media copywriting tips in this section. Supported by great social media copywriting examples, these tips will transform your social copies.
1. Focus on Your Brand Voice
In simple words, brand voice is your unique tone that defines your digital identity on various platforms.
Follow these pointers to create your social media copies:
- Identify your domain, products, and target audience
- Decide the word choice, tone, and language
- Stay consistent with your established brand tone
On social media, you need to evoke emotions in your readers. So, use powerful words to portray your brand.
Consider the example of Mailchimp. They use a conversational tone and top-notch images in their social media content. Take a look at their Instagram post.
All of their posts follow a similar tone of voice. So, an essential tip to keep in mind is — to decide your brand’s voice and maintain consistency. This strategy is evergreen.
2. Portray Your Unique Selling Proposition (USP)
Similar to exhibiting your brand tone, it is crucial to define your USP. Here are some questions that you should address before creating social media copies:
- Why should customers buy your product or service?
- What makes you stand out from your competitors?
The answers to these queries will require considerable brainstorming. However, you will end up with a clear definition of a distinct USP.
A good example of a brand that showcases its USP on social media is Warby Parker.
Observe one of their Facebook posts. The company defines the top points of its winter collection in a single sentence.
So, you do not need to create intricate social media posts. Sometimes, highlighting the X-factors in simple words can produce amazing outcomes.
3. Follow the Problem-Agitate-Solve (PAS) Format
Sometimes, you can run out of ideas to create compelling social media content. In such cases, the PAS copywriting formula can save the day.
PAS applies to platforms like Twitter, Instagram, Facebook, or LinkedIn. How does it work? Here are its three main aspects:
- Problem: Define an existing challenge of your target audience
- Agitate: Emphasize the extent of the problem and stir emotion
- Solve: Point out that your service or product is the most suitable solution
You do not need to use top SEO tools or conduct in-depth research for this tactic. The trick to implementing this strategy is to use concise sentences.
The Freshworks’ About Us page can be a perfect case of this strategy.
In the opening sentence, the brand establishes a common problem. Next, the content agitates and infuses emotions in the reader. So, by now, the target audience feels the intensity of the issue.
The company transitions to offering a solution. Finally, there is a statistic about their client base. You can follow a similar approach to create engaging social media posts. In the end, remember to include calls to action (CTA). In some cases, you can also insert a link to an existing blog or a landing page.
4. Focus on Simplicity and Crispness
The average attention span of social media users is eight seconds. This is all the time you have to intrigue the readers.
Your social media copy should grab attention in this limited time and deliver its message. So, what can you do in this case?
Well, aim for writing short sentences. Use catchy words and adjectives. Also, ensure that the font size, colour, and formatting are suitable for both desktop and smartphone screens.
Brandwatch’s Twitter post is an excellent example of this tip.
Observe the use of simple words and crispness in the tweet. The reader receives all the necessary information at a glance. If someone is interested to know more, they can use the link and read the blog.
Here are other helpful tips in this aspect:
- Refrain from using jargon, even if you are a B2B brand
- Highlight key points whenever possible
- Try using emojis or bullets for better visual appeal
- Write your post in an active voice as much as possible
Overall, this tip applies to writing copy for any online platform.
5. Use Hashtags Properly
Social media users find their topics of interest through relevant hashtags. To engage with your potential customers, you should use these phrases wisely.
Hashtags draw the attention of readers to your posts. These are quite useful on platforms like Twitter, LinkedIn, and Instagram. You can conduct basic hashtag research to check the most suitable phrases for your business.
Alex Pirouz’s LinkedIn post is a great example of this tactic.
This is a personalized post about self-belief and entrepreneurship. However, you can understand how the creator aligns his message with relevant hashtags in the end. Eventually, this post will appear under the topic, ‘entrepreneurship.’
Overall, you can channel your marketing strategy by using hashtags effectively.
6. Understand the Utility of Each Social Media Platform
Here are the top social media websites that you can use today:
- Snapchat
Your strategy cannot remain the same for every platform. So, note these essential pointers for different social media channels.
| Name of the website | Vital pointer |
| Facebook | Good platform to promote external content like blogs, videos, and case studies |
| LinkedIn | Share original content to a wide audience group professionally |
| Instagram | Ideal for distributing visual content like images, reels, and videos |
| Twitter | Drive traffic to other sites by using short tweets |
7. Understand The Platform
Social media marketing offers a plethora of options to users and businesses across the digital space. Each social media platform caters to millions of users for a specific purpose, encouraging various types of content. For example, Twitter (now X) is more text-driven while Instagram focuses on images and videos.
Before you write posts or copies for your social network, it’s important for you to understand what platforms work best for you. Once you align your goals with the objective of each platform of your choice, you can tailor your content accordingly.
Reading the guidelines and best practices for different social platforms can help you zero in on your ideal audience and decide the post’s structure. Different channels may have different audiences and requirements, so you’ll need to adjust your content accordingly to drive the most engagement. Also, you can get more attention and drive people to your social media page by covering the trending topics.
8. Captivate Your Audience
There’s nothing more impactful than a catchy and engaging social media post or caption.
Thorough research and effective social listening can help your brand identify and leverage the customer pain points. A strong social media copy addresses these quickly and provides the most important information in the form of solutions to tackle them.
Furthermore, issues like lengthy/roundabout writing or passive voice usage can make your content seem dull and boring. So, make sure to use active voice in the content, stay conversational, and keep the captions within recommended character limits to write a good copy.
By using persuasive language in your messaging, coupled with strong storytelling, you can get your audience to stop scrolling and read more. Grab audience’s attention by speaking to them directly and personally.
An effective and clear call-to-action (CTA) is vital to encourage more engagement and meet your goals. According to statistics, personalized CTAs boost CTA performance by over 202%.
9. Use Engaging Graphics
Incorporating colourful visuals and valuable infographics into your social media copies can improve reach and engagement.
This is essential to make your posts share-worthy and can also help your audience digest nugget-sized information. Improved retention and brand recognition is another benefit of using engaging graphics in your copy.
Creating lasting impressions is incredibly important to manage your social media presence and amplify your content. With relevant images and graphics to support your brand’s identity, you can cross language barriers and widen your reach too.
10. Test and Optimize Own Content
In a world powered by data, performance on social media can now be tracked, tested and analysed. Regular A/B testing to find the perfect fit for your objectives can help you understand the audience expectations. And who doesn’t like a little experimentation?
Use your social media presence to constantly test colours, patterns, CTAs or even content forms. This can give you necessary insights to the algorithm and develop templates that work. But how do you know your copies work?
Key performance indicators or metrics differ for all social platforms. However, measuring these regularly can help you develop compelling copy and get substantial return on investment. Something as simple as tracking the comments section can help you get real-time inputs from your audience.
A few metrics to keep track of include content reach, impressions, conversion rate, engagement in the form of saves, shares, comments or likes, and follower growth rate. You can also keep track of actions taken from the buttons and links embedded in your content.
Here are a Few Bonus Tips For You!
Adding to the social media copywriting tips shared above, here are some bonus tricks for you:
- Use a CTA at the end of every social media post
- Pay attention to caption length and the post’s character limit for every platform
- Add visuals to your posts whenever possible
- Comment and interact with your readers consistently
- Leverage the impact of infographics
- Focus on the advantages of your product or service
- If possible, try using statistics, quotes, or facts
In a Nutshell
Today, you have an excellent opportunity to promote your company through social media. Learning how to scale your business or brand’s digital presence on social media can be tricky. It requires strategic social media copywriting tips to consistently create engaging copy that can evoke emotion and ensure consistent experience.
Remember to be clear about your brand voice and target audience. In addition, it is vital to know technicalities like caption length, the post’s character limit, and relevant hashtags. Use simple language and keep the message crisp. You can even use popular content formats to improve the quality of your message.
Stay consistent and implement all these tactics to entice your target audience on social media. You can also hire a social media copywriter to write compelling social media copies for you.
