Top 25 SEO Tools in 2023 to Attract Organic Traffic to Your Website
Estimated reading time: 11 minutes
“No matter how niche or mainstream your market is, great content remains a significant focus for SEO.”
Search engine optimisation (SEO) is considered among the holy grails of marketing. It boosts the visibility of your website, attracting more organic traffic. Increased user traffic equates to more engagement with your products and services, resulting in amplified brand visibility and conversions.
Best of all, a tailored SEO strategy costs less than paid promotions on search engines!
Hence, it is no surprise that marketers aim to ensure the best SEO practices for their organisation. But since search engines like Google constantly adjust their search algorithms, it can be challenging to stay abreast of the latest optimisation techniques.
In such cases, you can outsource your SEO optimisation to experienced content marketing agencies like WrittenlyHub and receive a favourable ROI. Additionally, you can add SEO tools to your organisational mix to better track your website traffic and recognise the areas for improvement.
The market is laden with SEO tools that appear promising at first glance. To make your research easier, we have crafted a list of the 25 best SEO tools for 2023 that can strengthen your organic ranking on search engines.
The Best in the Business – Top 25 SEO Tools for your Business
The primary purpose of an SEO tool is to present you with relevant data. These tools offer multiple features on a single platform, such as keyword research and measuring search performance. Essentially, they offer automation to track the search traffic directed to your website and make it easier to identify and correct gaps in your SEO strategies.
Here are some of the best SEO tools in 2023 that promise to make your job easier.
Google Search Console
Google Search Console is the perfect tool for both beginners and seasoned professionals, with an option to track the SERP of your website on the search engine. It offers site indexing, allowing website owners to submit multiple web pages.
This tool is also free, provided you verify that you own a website.
Unlike Search Console, Google Analytics focuses on the interaction of users with your website. It provides comprehensive insights into each user who visits your website and informs you about the following.
- How they found you
- Their purpose on the website
- Who they are
The prominent feature that differentiates SEMRush is the Domain vs Domain analysis tool. In addition to tracking your website traffic and providing detailed insights, the platform also helps compare your progress to your competitors.
Surprisingly, the comparison extends far beyond the surface. You can perform in-depth comparisons using variables like search data, keywords, traffic and domains.
Ahrefs holds a reputation as one of the most widespread website crawlers, using data from several search engines. It is an impactful tool that includes an extensive site audit to investigate your website for technical and on-page SEO problems. The results are accompanied by recommendations to accentuate website visibility and improve rankings.
Right off the bat, KWFinder grips your attention by emphasising its expertise in finding long-tailed keywords from over 50,000 locations. The tool also offers you access to historical search volumes to familiarise you with the density of relevant keywords.
To top it off, KWFinder comprises an in-built SERP analysis tool that assists you in figuring out the best keywords to power geo-targeted outreach efforts.
Equipped with a real-time SEO audit feature, SEOquake offers a seamless user interface to analyse your website comprehensively. It also comes with a link examiner. The primary role of this examiner is to assess on-page, off-page and technical SEO, the three core parts of search engine optimisation.
The developers of SEOquake have also released a free chrome extension that showcases SEO metrics for your website.
WooRank offers a consolidated tool for SEO analysis, using which you can achieve the following.
- Track and assess the traffic to your website
- In-depth progress to track and optimise SEO strategies
- Website and marketing data
WooRank is also efficient in notifying you about repeated content and weeding out security issues.
With rave reviews, Moz Pro has stood out due to its robust keyword feature tool. Along with tracking and identifying relevant high-traffic terms, it also delivers an exhaustive look into user search terms and helps with keyword ideas. The in-built feature of saving keywords is another bonus, as it prevents the hassle of using a separate document.
Overall, Moz Pro offers an easy method to collate SEO analytics through various engines.
While less comprehensive than other tools, Google Trends introduces you to the most searched keywords during a particular period. Trends associate more with unfiltered search terms on Google.
Google Trends organises these queries and filters them into groups according to the topic. It uses visual indicators in the form of charts to communicate these high-traffic keywords in a more readable manner.
A distinctive feature of Ubersuggest is the ‘domain overview’. This aspect of the platform promotes reverse engineering. It showcases various content marketing and SEO strategies that work for the competitors, helping you gain a working understanding. You can add your own element to improve your website’s search traffic based on these insights.
Ubersuggest also focuses on familiarising you with high-ranked organic keywords and head phrases to boost your website on SERPs.
Contrary to popular belief, Bing attracts heavy user traffic. The search engine attracts approximately 1 billion visits each month.
Bing has capitalised on this demand with the Webmaster, an SEO tool that offers a dashboard to track key SEO metrics for your website. The Webmaster enables detailed inspections of the elements on your webpage that attract the maximum number of users.
Furthermore, site indexing is a valuable feature that ascertains structured data to achieve a high organic rank on Bing.
SpyFu offers a way to tap into your competitors’ insights by helping you identify keywords with the maximum search volumes. Access to monthly keyword searches and ranking difficulty also helps formulate keyword ideas and optimise SEO strategies for maximum engagement.
The platform also offers smart recommendations to scale organic website traffic and streamline website tracking.
Answer the Public
Offered by Neil Patel, Answer the Public introduces you to niche searches. This tool tracks autocomplete data from various search engines to present you with search terms revolving around phrases relevant to your business.
The ultimate goal of Answer the Public is to assist you in devising innovative strategies around new keywords.
Considered one of the most detailed free SEO tools, UpCity is known for offering an analysis report for your website. This free report contains the results of the SEO analysis and the performance of your website compared to your competitors.
The UpCity report analyses elements like link building, on-site analysis and accessibility to present an overall picture of your website.
Majestic emphasises its expertise in SEO by introducing you to two integral elements that play a part in deciding website ranks – trust flow and citation flow. Majestic measures these criteria to check for the quality and quantity of links on your website.
Additionally, this platform comprises “Site Explorer”, a feature focusing on showcasing the overall performance of your web pages by tracking elements like page speed.
Screaming Frog SEO Spider
The free version of Screaming Frog allows for scanning across around 500 different URLs to track SEO performance and detect problems. Screaming Frog can efficiently locate duplicate content and broken links and analyse site metadata to boost organic search rankings. It can also be integrated with Google Search Console and Analytics to accentuate the crawl range.
GrowthBar utilises artificial intelligence to help optimise blog keywords for your website. Its reputation as an SEO tool arose from its comprehensive keyword research, rank tracking and backlink research tools.
The platform also offers an audit function to search for SEO optimisation amongst content published on your website. Using this feature, you can solve issues pertaining to structured data, broken backlinks or non-optimised images.
Unlike other tools on the list, BROWSEO can check for SEO optimisation when you enter a webpage link on its website. It presents a more straightforward form of the website and highlights the critical areas that need to be improved upon for higher ranks on SERPs.
BROWSEO emulates a search engine algorithm by breaking respective websites into HTML pages. The elements of this page are then analysed furthermore to break down each part and detect issues if present.
Similar to BROWSEO, Siteliner possesses a dedicated webpage with a space to enter the required URL. The results showcase the presence of duplicate content, broken links and other SEO metrics that impact rankings.
These problems are highlighted in the form of visual charts to enhance readability.
Seobility offers all standard tools to check for website optimisation, like auditing, rank tracking and a backlink checker. It checks for four main components of SEO for your website – technical, off-page, on-page SEOs and content.
Technical SEO helps identify and detect unique identifiers like schema markup to boost the rankings of your website. On the other hand, on-page and off-page SEOs check for optimisation inside and outside the website, respectively.
This tool also possesses a monitoring service that keeps you updated about the status of your websites.
Keywords Everywhere is offered as a chrome extension that helps provide details of your targeted keywords. Comprising metrics like search volume, trend data, cost-per-click and competition, it paints an overall picture of relevant keywords.
It displays high-traffic long-tailed keywords to assist you in identifying user inclinations towards specific queries.
The primary aim of Keyword Hero is to unveil search intent. It focuses on exhibiting the intent of organic traffic directed at your website. Keyword Hero also presents detailed metrics into the bounce rates and the conversions achieved with a particular keyword.
However, the most innovative feature of Keyword Hero is the option to optimise content according to the type of query. It filters keywords depending on whether your content is informational or transactional to detect the relevant phrases.
Internet Marketing Ninjas
With an arsenal of free SEO tools, Internet Marketing Ninjas offer a host of website optimisation services. Whether you aim to perform site crawling to discover broken links or use their on-page optimisation tool, the website offers you the means to do so.
Internet Marketing Ninjas also possess a social image resizer tool to optimise images and increase the chances of ranking higher on SERPs.
Remove’em emphasises detecting and eliminating redundant links. This tool performs a comprehensive site analysis to highlight outdated or lousy-quality links that could interfere with your SEO rankings. It uses a proprietary algorithm to classify links and improves the overall structure of your blog or landing page.
Offering a single platform for all SEO requirements, Serpstat is endowed with numerous features. Access to advanced analytics, traffic distribution among domains and keyword groupings makes it the perfect tool for marketing teams.
The dashboard also provides relevant functions like technical analysis to detect schema markup and increase the chances of creating content that is search-engine friendly.
Organic traffic is preferable for websites since it does not add to marketing costs. SEO
strategies can be devised by an in-house marketing team or outsourced to experienced professionals at WrittenlyHub who specialise in drafting SEO-tailored content for maximum engagement.
SEO tools are the perfect additions to your campaigns, provided an effective strategy is in place.
Each SEO tool boasts its distinctive strengths. Most are available at no cost online, with the option to upgrade to the paid version for more benefits. Adding the insights of these tools to your content marketing campaigns can be impactful, leading to increased organic traffic and profits.
Q) What are SEO tools?
Search engine optimisation (SEO) tools are platforms or extensions that assess the overall performance of a website. These tools check for factors like broken links, grammatical errors or other elements that prevent the search engine algorithms from ranking them higher.
Q) What are the three types of SEO?
The three types of SEO are as follows.
- On-page SEO: Optimising the content on the webpage
- Off-page SEO: Actions or methods used outside the website to increase organic rankings
- Technical SEO: Involved with server and website optimisations to make search engine algorithms rank them higher
Q) Which is the most powerful SEO tool?
Google Search Console is considered one of the most powerful SEO tools, primarily because it analyses every requirement mandated by corresponding search engines to rank pages higher.
Q) Are there free SEO tools?
The internet consists of several free SEO tools that offer detailed SEO analysis to identify gaps in your website optimisation. Some of them are as follows.
- Internet Marketing Ninjas
- Google Analytics