Key Takeaways
OpenAI launched Businesses in ChatGPT in beta on 10 November 2026, with claiming done in ChatGPT Business Hub
ChatGPT Business Hub insights cover mentions, website clicks and discovery topics for the past 28 days
A ChatGPT business profile gets its blue check only after OpenAI approves a Persona identity check
Business Agents are limited to eligible US ecommerce and online service businesses at launch
OpenAI says claiming a ChatGPT profile doesn't guarantee more visibility in ChatGPT answers
ChatGPT Business Hub is now live. OpenAI launched Businesses in ChatGPT in beta on 10 November, and Business Hub is where you claim your profile.
Once you're verified, you can update your details, add a product feed and see how ChatGPT mentions you.
OpenAI puts ChatGPT's audience at 1.2 billion people a week.
Last week the dashboard was still a leak. Our earlier post on OpenAI's test of daily mention and click counts covered what Marketplace Pulse spotted before launch.
How do you claim your business in ChatGPT?
You claim your business in ChatGPT by signing in, opening the Business Hub from the sidebar and searching for your business by name. OpenAI then asks you to verify by business phone, business email, a DNS TXT record on your domain, or a Shopify connection. After OpenAI approves that claim, a separate Persona identity check gives you editing rights, insights and the blue check.
Those steps come from OpenAI's help article on setting up your business. You don't need an Ads account or a ChatGPT Enterprise agreement.
3 approval gates sit between you and a working profile
| Gate | What you submit | What you get |
|---|---|---|
| 1. Claim | Business phone, business email, DNS TXT record or Shopify login | Access to the profile in Business Hub |
| 2. Persona identity check | Possibly a government-issued ID, business registration details and proof of authority | Blue check, profile edits, product feed, insights |
| 3. Business Agent (optional) | Agent instructions, product details, policies | A labelled chat customers can open from your profile |
OpenAI reviews gates 1 and 2 by hand and emails its decision. If you create a new profile through Persona, approval publishes it straight away.
| Business type | Claim a profile | Business Agent at launch |
|---|---|---|
| Online business with a website, US | Yes, or add it if unlisted | Yes, if ecommerce or online service in an eligible category |
| Online business, outside the US | Where ChatGPT is available and verification is supported | No |
| Local store or restaurant | Existing US listings only | No |
| OpenAI Enterprise customer or advertiser | Through an OpenAI representative | Not stated |
What ChatGPT Business Hub shows you
- Mentions: an online business is counted when ChatGPT references its website.
- Brand-name-only answers don't register as a mention for an online business.
- Local mentions: counted when ChatGPT shows a result for that location.
- Website clicks: how often people click through to your site from ChatGPT.
- Discovery topics: common themes in answers that cited your business.
- Insights cover the past 28 days and stay blank below a reporting threshold.
Businesses never see individual prompts or chats with their agent, according to OpenAI's help article.
"Claiming lets you manage the information you provide about your business." - OpenAI Help Center
Claiming carries no ranking promise from OpenAI
OpenAI's help article says claiming doesn't guarantee more visibility or give you control over ChatGPT's independent recommendations. It says advertising doesn't influence those answers either.
ChatGPT may also draw on other sources when it describes your business. So keep your website, Google Business Profile and directory listings saying the same thing.
Paid reach sits on a separate track. OpenAI says you can sponsor your Business Agent and use it as the destination for ChatGPT Ads.
This adds a second business surface inside ChatGPT. OpenAI already recommends ChatGPT plugins inside your conversations, and profiles now sit in the same answers.
3 things to do this week
Start the claim. If your domain admin sits in another team, ask for the DNS TXT record today. Verification by domain waits on them.
Match your details. Make the description, category and policies in Business Hub match your website word for word.
Set a baseline. Note your chatgpt.com referral visits now, so you can compare them with Business Hub's 28-day click count.
Disclaimer: This content is generated with the help of AI and involves human oversight. Please verify the sources and claims at your end.
