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Key Takeaways
Google added LinkedIn CTV Ads programmatic inventory to Display & Video 360, in an update dated 22 October 2026
Pinterest said on 26 October that its display and video inventory can be bought through DV360, Amazon Ads DVA+ and Yahoo DSP
Amazon DSP added LinkedIn CTV Ads on 7 May 2026, for US targeting
LinkedIn cites early iSpot results putting its CTV Ads 2.2x more effective than other CTV platforms
LinkedIn CTV ads and Pinterest's ad inventory both reached Google's Display & Video 360 within 4 days of each other.
Google announced the LinkedIn addition in its October Google Marketing Platform update on 22 October. Glenn Thrope, Product Director for DV360, wrote that the inventory arrives "for unified buying, planning, and measurement."
Then on 26 October, Pinterest launched Programmatic Deals across 3 demand-side platforms, DV360 among them.
If your agency plans video in DV360, you can now add B2B audiences on TV and Pinterest inventory from the same tool. It follows LinkedIn's CTV Ads arriving in Amazon DSP in May.
Where can you buy LinkedIn CTV ads?
LinkedIn CTV ads can be bought directly in LinkedIn's Campaign Manager or programmatically through demand-side platforms, according to LinkedIn's May announcement.
Amazon DSP added LinkedIn CTV ads on 7 May 2026 for US targeting, and Google's Display & Video 360 added them in October 2026. LinkedIn hasn't published a full list of its demand-side partners in the posts we checked.
LinkedIn CTV buying routes side by side
| Route | Available since | What's confirmed |
|---|---|---|
| Campaign Manager | Before May 2026 | LinkedIn names it as the direct route |
| Amazon DSP | 7 May 2026 | Deal-based buying, US targeting, job title, industry and seniority, through Microsoft Monetize |
| Google Display & Video 360 | 22 Oct 2026 | Programmatic inventory for buying, planning and measurement in DV360 |
The gap between the Amazon and Google launches is 168 days, from 7 May to 22 October.
What LinkedIn and Pinterest each bring to DV360
| Features | ||
|---|---|---|
| Inventory | CTV Ads | Display and video |
| Announced | 22 Oct 2026, by Google | 26 Oct 2026, by Pinterest |
| Other buying routes | Campaign Manager, Amazon DSP | Amazon Ads DVA+, Yahoo DSP |
| Markets named | Not published for DV360 | North America, South America and Asia Pacific |
| Audience signal | LinkedIn member data, per Amazon's May announcement | Not detailed in Pinterest's post |
Pinterest is the one platform of the 2 that names Asia Pacific. For LinkedIn's DV360 markets, ask your Google account team.
5 facts about LinkedIn's CTV offer
- LinkedIn CTV ads use first-party signals from more than 1 billion LinkedIn members
- Amazon DSP buying for LinkedIn CTV ads is deal-based and runs through Microsoft Monetize
- The Amazon DSP route launched for US targeting only
- LinkedIn cites early iSpot results: 2.2x more effective than other CTV platforms
- The same iSpot results put LinkedIn CTV at 4.3x more effective than linear TV
The Amazon Ads announcement carries the member count and the Microsoft Monetize detail.
LinkedIn's effectiveness figures come from iSpot, a TV measurement firm, and LinkedIn labels them early results. LinkedIn didn't publish the sample size or method, and a vendor citing its own results has a stake in them.
"Streaming TV is an essential part of that mix" - David Roter, Senior Director, Head of Global Agencies and Video Solutions, LinkedIn
The India read
The confirmed Amazon route targets US audiences. If you sell B2B software or services from India into the US, that's the market LinkedIn's CTV ads reach today.
At home, the channel is growing fast. Our report on India's CTV ad market matching linear TV by 2027 has the household and spend numbers.
3 things to do this week
Ask your DV360 trader for the LinkedIn and Pinterest deal lists. LinkedIn hasn't published which targeting attributes or countries its DV360 inventory carries, so the deal list is the quickest way to check.
Pick 1 route per test. Running the same LinkedIn audience through 2 DSPs at once makes frequency hard to read. None of the posts we checked lists pricing by route, so compare CPMs in your own test.
Pair TV with a LinkedIn video retarget. Use the same creative so you can match viewers across both.
Disclaimer: This content is generated with the help of AI and involves human oversight. Please verify the sources and claims at your end.
