Tips to Create Email Newsletters that Gets More Clicks and Shares
Marketing
Compelling newsletters are key to a successful email campaign. They must be opened, read, and clicked. To do this, all the puzzle pieces must be in place: appropriate visuals, precise code, a compelling CTA, and convincing copy.
While there are a gazillion ways to market a product or service, email newsletters are a tool you cannot ignore. Newsletters summarize stories down to their essence. Interestingly, email marketing offers a significant return on investment.
For every dollar spent on email marketing, an average return of $42 is possible. This means an email can both engage consumers and provide a significant ROI.
Now, you may wonder how to create email newsletters that get opened, read, and shared. Here’s everything you need to know about email newsletters.
What is an Email Newsletter?

Email newsletters are the most popular sort of email in email marketing. As the name implies, they contain news and updates to keep the audience engaged. At the same time, they are intended to guide consumers toward conversion gently.
An email newsletter provides customers who subscribe to your email list with a gist of the latest happenings at your organization, interesting industry-related content, promotions, and important announcements.
4 Key Benefits of Email Newsletters
Newsletters are crucial in providing value to your audience and boosting traffic. Some major benefits of email newsletters include:
Enhances Credibility
Newsletters allow you to share your knowledge and show your expertise. This increases your reputation and positions you as an expert in your subject. This will make you an authority. As a result, your subscribers will engage more with your business.
Drives Traffic
Newsletters also help to drive visitors to your website, making you less reliant on SEO and paid advertising. Many mailings include one or two links to their website.
Some newsletters even include blog post roundups that link to the full post. In addition to blog entries, you can send subscribers to your product or service pages.
Ensures Personalization
Newsletters also have the advantage of being personalized, which helps in engaging subscribers. This allows you to deliver more customized emails that will engage each subscriber.
Segmentation is dividing subscribers into groups by their traits and interests. Also, adding subscribers’ names in the subject line might boost interaction.
Builds Relationship
Newsletter emails promote interaction with subscribers. When properly done, they contain less advertising information and more informative content, allowing you to establish and cultivate long-term relationships with your subscribers.
Top 5 Tips to Craft Email Newsletters that Convert
Now that you know that an email newsletter is crucial for your email marketing campaign, here’s how you can craft one that converts!
1. A no-click email newsletter is a winner!
When you create newsletter content, crisp is your key ingredient. Read, research, provide examples, and make your point fast. Once your content is ready, review whether a reader can understand what you’ve written without referring to your website or an additional link.
Links in a newsletter increase the reading time and reduce the credibility of your information. So, your email newsletter must be self-contained to keep your readers engaged.

A great example of a brand that uses this email strategy is theSkimm. By using abbreviations, pop-culture references, and a cheeky tone, the email is easier to read. It compiles global and national news into short summaries. This newsletter provides readers with relevant information that’s also fun to read.
2. Balance your content
The best email newsletters have perfectly balanced content— 90% value and 10% brand promotions. If you’re unsure of how to create this balance, consider reviewing templates for email newsletters and study what worked for successful brands.
Then, analyze your company’s goals. Once you’re done studying your goals and audience, craft content that aligns with your customers’ needs.

Maybe investing and finance don’t go with comedy, but Robinhood Snacks makes it work. It delivers weekly financial trends with a comedic tone that keeps readers engaged. This newsletter also keeps Robinhood in the reader’s mind without being too promotional.
3. Get crafty with your subject lines!
Subject lines are the gatekeepers to your emails. Let your brand voice reflect in your email’s subject line. When a customer signs up for your newsletter, they often use their regular emails.
This means you need to stand out in a crowded inbox amongst thousands of emails. So, your job is to create a subject line that is catchy and easy to find. What’s more, you can even use emoticons to add to the fun!
Some of the best subject lines we’ve seen include:
- Digital Marketer’s “[URGENT] You’ve got ONE DAY to watch this…”
- Manicube’s “Don’t Open This Email”
- Groupon’s “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
4. Focus on the design
Your design also includes your copy and tone. They should be consistent in your newsletters.
Does your copy come off as playful and or strictly informative?
Picture your reader and the reaction and feeling you want to elicit with your newsletter. Use words and design to get them there.
Ann Hadley’s newsletters are a masterful combination of personal tone and industry information. Handley’s newsletter reflects her warm, caring, fun personality and expertise.
After the newsletter, which is a first-person thought piece, Handley uses emojis as bullet points. The images add a splash of color to her email, while the powerhouse content balances them out. This is a fantastic example of design and copy working in tandem.
5. Include a fun element
Whether it is a list of book recommendations, songs, a pun, or a crossword puzzle, brew a conversation with your readers with some quirky elements. Find elements that relate to your core content and let your readers have fun!
The Tip Corner: Memes, jokes, puns, or even videos can make your newsletter interactive and an interesting read. Add one of these elements and watch your customers come back to you for more!
How to Structure Your Newsletter in 5 Steps
Email elements are like puzzle pieces, meaning they should be put together carefully. There are many ways to structure a newsletter. Your goals will dictate how to structure yours. As a general example, here is the structure of a traditional newsletter:
1. Newsletter header
The header is the usually the first thing readers see when they open your newsletter. This includes your newsletter’s title and logo. Along with this, the header may also include a title.
2. Introduction
Here is where you tell your readers what to expect in the newsletter content. Some new and old email list contacts will read it. So, the introduction is key to avoiding confusion.
3. Core Content and its Sections
This part was covered in the earlier part of the article so that we won’t go back into it. But remember to break up your newsletter into sections to improve readability.
4. CTAs
Depending on your goals, your content may have multiple CTAs. Even if you opt for a single CTA at the end of your newsletter, the goal is to get the readers to click and take further actions. A carefully placed CTA in a value-packed newsletter can increase your sales, subscriber count and shares!
5. Footer
Lastly, include your contact info and links to your website and social media. Also, include an unsubscribe link to comply with data protection laws.
Your Email Has Been Sent!
Whether you own a small or medium-sized, service-based or product-based business, you need a newsletter.
You can do blog roundups, publish industry news, and provide updates. You can also solve problems, discuss trends, and more. Newsletters are not for advertising your product. Instead, they build relationships that lead to sales.
Need help? Let the expert writers and marketing professionals at WrittenlyHub takeover while you sit back and watch your traffic grow!
Can’t wait to launch your newsletter? Hit us up right away!
Frequently Asked Questions
1. What’s the best software for my newsletter?
Email newsletter software should let you create, send, and track newsletters. There are many options, each with different features and prices. Just keep in mind that you should choose something that meets your specific needs and budget.
If you need recommendations, here are the top 5 email newsletter tools:
- ActiveCampaign
- Brevo
- Constant Contact
- ConvertKit
- Mailchimp
2. How long should my email newsletter be?
Content should be scannable, short, and in small chunks. Readers spend seconds skimming over emails, picking up on general keywords and topics. They’ll slow down and read more carefully if they spot something relevant.
But where do you put the full length of the information you want to share? Link the scannable email to landing pages that contain the full article.
3. Should I send graphic email newsletters or simple plain text only emails?
Graphic emails with appropriate use of images, color, fonts, and layout, perform better than plain text emails. Create graphic emails that convert with HTML, the same language used for web pages.
What a delightful read! 😍