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newletter content ideas

Craft a Powerful Newsletter with These Newsletter Content Ideas 

Marketing

Newsletters are a medium of online communication to project your brand right in front of your audience. You can send these via e-mails targeting your clients who have opted for a subscription. 

E-newsletter is a great way to stay connected with your target market if you are an influencer, a blogger, or a brand. As your audience needs to read an extra bit for these, try to be as relevant and interesting as possible. It will also add to your customer’s trust and loyalty.  

In this blog, you will learn about the importance and ways of effectively using newsletter features. Read, understand, plan, and practice with real-life email newsletter examples to etch a place into your buyer’s mind. 

How Does an E-Newsletter Help You? 

The newsletters provide a direct and personalized approach to the world of content marketing. We have listed 5 newsletter features that can be helpful for your brand.  

1. Speaks Directly to Your Customer 

Most of the online brand communications are generic and focused on a wider audience. On the contrary, an e-newsletter is a direct method of communication- sent straight to your customers’ mailboxes.  

They make a personal approach to your clients, explaining to them how they benefit from the content. It makes them more relatable to your readers. As a typical newsletter starts with addressing the buyer by their name, it is direct and engages better. 

2. Increases Brand Visibility and Awareness 

Through newsletters, you share your brand’s expertise and values with your readership. Plus, the newsletter features your brand’s voice and tone. It creates more visibility and strengthens your community. 

Further, you can increase brand awareness among new customers by adapting the e-mailers into shareable copies. Your readers might end up sending them to others- helping spread your brand message better. 

3. Offers Content Customization 

Modern e-mail marketing solutions allow segmentation and customization. Creating a sense of customer focus on your brand’s voice or approach will improve buyer engagement. You might also be able to open direct communication channels with your buyers. 

4. Provides Clear Metrics 

It is easy to track your marketing performance using emails. There are a lot of agencies that provide you with simple email marketing dashboards. They might also give you easy tracking codes so that you can pull up data faster. 

You can track your newsletter performance using metrics like click-through rates, e-mail open rates, and the number of people reading it. You can use this data to plan future marketing strategies. 

5. Promises Cost-effectiveness 

Because of its simple design, content, and distribution, an e-newsletter is the most cost-effective marketing channel. You can upcycle your webinar transcripts, whitepapers, and social media content to make a newsletter, saving both resources and costs. 

Newsletter Ideas from Brands Who Aced It 

When crafting newsletters, both too little and too much advertisement or content can make the audience hit the unsubscribe button. To avoid the scenario, you must provide them with insightful brand information and entertainment- all by creating a newsletter content strategy. 

Here are a few interesting things top B2B brands did in their newsletters (and which you can add too): 

1. Sharing Your Celebrations for Client Inclusion 

Here is an example of the famous Djerf apparel. They sent out newsletters on the birthday of their founder, Matilda, along with a one-day shipping code.  

By sharing such brand celebrations with clients, you can create a sense of inclusion or engagement in them. Plus, such occasional celebratory offers can provide you with more visibility and sales.  

2. Present Something Informational to Build Customer Loyalty 

This example is from a men’s grooming and shaving supplies, Harry’s. Instead of pitching for a sale straight away, they are telling their buyers about how to take better care of their skin. 

When you provide useful and authentic information to your readers, you build thought leadership in the market. They trust your expertise and await more of your tips.  Adding unique information, some actionable pointers, or information can thus play a dual role- increase your market presence, and help your newsletter get more subscriptions. 

3. Success Stories to Back Your Expertise

Buffer is a digital application that offers end-to-end social media management. Here, they’ve strategically highlighted their new releases, and their service capacity and thanked their clients at the same time. 

Buffer hacked one of the best company newsletter ideas. By doing this they are making their customers feel valued and included.  

By explaining their newly released features in layman’s language, they have helped buyers to make more informed choices. 

You can try similar informational additions. Further, presenting your yearly or bi-yearly achievements with believable numbers can help project your expertise. 

4. Product Launches to Keep Your Clients Informed

InvolveMe helps build interactive websites calculators, forms, funnels, and quizzes but without any code.  

In this e newsletter, the brand highlights their new upgrades. Also, InvolveMe has put in a clear CTA to connect their product with the new product integration to have a seamless experience. 

This could be one of your top newsletter ideas, where you use a direct approach for letting the consumers know about the launch. You must use a simple approach to writing it so that everybody understands it easily. 

5. Interactive Content for Better Buyer Engagement 

Harry’s has some interesting company newsletter ideas. This is an interactive newsletter they sent their buyers to decide on the body wash fragrance.  

They kept a very simple questionnaire with clickable pictures. First, they asked readers to choose a favorite drink out of three. Then they asked their buyers to choose what they’d like to do over a Saturday. Third, there were options to select a vacation destination. 

On successful completion, Harry’s would come up with a fragrance suggestion. 

This is an excellent way to captivate consumers and lead them to a sale. 

6. Showing Behind the Scenes to Generate Interest 

‘And Comfort’ is an apparel brand that is on point with their newsletter ideas. This example is of one of their newsletters sharing behind-the-scenes of the brand.  

Here they told their buyers how they invited about 18 women with different body sizes to have more inclusivity in their apparel sizing. Sharing these behind-the-scenes and decision-making processes users feel more connected to the brand’s processes.  

Try to include exclusives from your brand to make buyers feel more connected to the brand. 

E-Newsletter: How to Write One? 

When adding a new edition to your newsletter website, or sending out email newsletters, you must keep some writing tips in mind: 

1. Welcome E-mail 

Starting your newsletter with the Welcome series is always a good idea. The first welcome e-mail would introduce your brand to the audience and make them remember it. 

The Welcome series could work for a week, and the newsletter content can go in between. 

Example

Monday. Com is a task management tool. They cracked the welcome newsletter and talked to the user from the first line. They even used video messages- something you can try for offering more information attractively. 

2. Start with a Hook Subject Line 

With social media taking over, email open rates are consistently falling low. To get your readers to open your mail, you must begin engaging them from line-1 itself. 

The subject line needs to be catchy and raise curiosity, so it gets clicked. Avoid words and phrases that make your subscriber’s spam filter go off. For example, ‘free’, ‘limited offer’, ‘guarantee’, ‘won’, ‘congratulations’, ‘get paid’, and other similar words.  

If the newsletters land in the spam folder, they won’t even be seen, much less read. 

Example

  1. Manicube, a company offering manicure specialist services to people’s offices in demand has come up with this intriguing newsletter subject line “Don’t open this email”. 
  1. A Chicago-based food delivery platform Grabhub has sent over their mystery newsletters with the subject line “Last day to see what this mystery email Is all about”. 

3. Concise Content Layout 

A clear and concise e-mail body copy is necessary for the content to resonate with the audience.  

Focus on the e-mail body copy as the target audience is mostly interested in what will benefit them.  

The best way to write a great e-mail body copy is to take the focus off yourself and engage in the art of storytelling to hook readers. 

Example

This is a clothing reselling program launched by Faherty. This e-newsletter has all a buyer should know to participate in the program. They are instructive and motivate their readers to join the drive and contribute to nature.  

Their mission is completely understandable from the content and design of the newsletter.   

4. Include More Valuable Images

Would you like to open a mail and read a cluster of lines in there? It is rare for you to continue reading it.  

This is where images or illustrations play their role and is one of the top company newsletter ideas. You can do a lot using an image. 

For example, Birddogs, a male apparel brand sent out this story using illustrations a few days before Father’s Day.  

They just went on with a fake story of Elon Musk’s brother naming imaginary children. It held on to the user’s curiosity and gave them a good laugh over it- creating casual consumer interaction.  

5. Test, Test, and Test Your Newsletter

We know this might not be related to the writing part, but this is one of the important newsletter ideas to avoid sending redundant information to your readers.  

You can create a control team and use their expertise for proofreading your newsletters- ensuring they match the brand identity and mail intent.  

Bottom Line 

E-newsletters might not be your first digital marketing choice for driving sales, but they can help create a loyal community of buyers. Some of them might be very eager to be your premium customers if you are looking to let out exclusive memberships- only if you follow a perfect newsletter strategy. 

This could be another added task at hand considering all the business errands you run already. At WrittenlyHub, we discuss your needs and ideate your newsletter. After running through your team, we develop your exceptional newsletter series, end-to-end.   

Get on a call with our experts and let us take over from there! 

FAQs 

1. How often should I post a newsletter for my brand?

There should be a fine balance between annoying readers with frequent newsletters and keeping them engaged. Monthly newsletters have the best responses. Your readers have enough time to process the new information, meanwhile, you get time to plan the next one. However, some brands create a weekly newsletter for their readers.   

2. What are the best newsletter template tools?

While your creativity makes your newsletters stand out you might use some help with the basics. Several tools could help you with functional and effective newsletter templates. We have listed a few: 

  • ActiveCampaign 
  • Mailchimp 
  • Marketo 
  • Pardot 
  • Campaign Monitor 

3. Should I focus on having a strategic name for my newsletter series? 

Yes, you must be working very carefully on a name for your newsletter. The name should explain what you are going to offer. You might want the newsletter to sound more cool or fun, but it is more important to be descriptive for engaging your readers.  

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