Find meaningful insights, tried-and-tested tips, expert advice, and a lot more knowledge in our power-packed blog section.
Do you get bothered by ad commercials in the middle of your favourite TV shows? In today’s fierce business landscape, every brand strives to promote its identity across all channels. However, the target audience often gets annoyed with the relentless promotion and feels overwhelmed by “Spam” advertising. Does it mean one should stop advertising and… Continue reading Indirect Marketing 101: Shifting from Selling to Creating Impact
Do you want your target audience to discover, trust, and engage with your brand? That’s exactly where you need the services of a content development agency. Choosing among the best content writing companies in India will enrich your blog posts, social media content and similar formats. You can successfully educate, inform and engage your prospects.… Continue reading Top Content Writing Companies in India Ruling the Content Industry
With its ability to reach a vast audience and foster customer relationships, enterprise email marketing is a proven cross-functional strategy. Leveraging extensive consumer data to drive conversions and results, this full-proof technique can boost your brand’s performance. From building brand loyalty to maximizing ROI, understand how this versatile marketing approach can elevate your business to… Continue reading Unleashing the Power of Enterprise Email Marketing: Benefits and Strategies
Newsletter content is a great way to directly engage with your present and potential consumer base. Newsletters can boost sales, attract new clients, retain old ones, or increase brand involvement. They inform readers about what’s happening with your company. You may simultaneously nurture and interest the readers with exclusive offers. Newsletters help foster loyalty and… Continue reading Craft a Powerful Newsletter with These Newsletter Content Ideas
Do you get bothered by ad commercials in the middle of your favourite TV shows? In today’s fierce business landscape, every brand strives to promote its identity across all channels. However, the target audience often gets annoyed with the relentless promotion and feels overwhelmed by “Spam” advertising. Does it mean one should stop advertising and… Continue reading Indirect Marketing 101: Shifting from Selling to Creating Impact
Do you want your target audience to discover, trust, and engage with your brand? That’s exactly where you need the services of a content development agency. Choosing among the best content writing companies in India will enrich your blog posts, social media content and similar formats. You can successfully educate, inform and engage your prospects.… Continue reading Top Content Writing Companies in India Ruling the Content Industry
With its ability to reach a vast audience and foster customer relationships, enterprise email marketing is a proven cross-functional strategy. Leveraging extensive consumer data to drive conversions and results, this full-proof technique can boost your brand’s performance. From building brand loyalty to maximizing ROI, understand how this versatile marketing approach can elevate your business to… Continue reading Unleashing the Power of Enterprise Email Marketing: Benefits and Strategies
Newsletter content is a great way to directly engage with your present and potential consumer base. Newsletters can boost sales, attract new clients, retain old ones, or increase brand involvement. They inform readers about what’s happening with your company. You may simultaneously nurture and interest the readers with exclusive offers. Newsletters help foster loyalty and… Continue reading Craft a Powerful Newsletter with These Newsletter Content Ideas
When you look back, you find a trail of moments that take center stage in the face of life-altering events. It is both, thrilling and equally terrifying to know that these events could occur in a heartbeat, completely transforming life as you know it. While some of them may pinch us with regret, others change… Continue reading Three Things That Changed My Life For The Better
Watching romantic movies or romance dramas is a guilty pleasure none of us can deny. There has to be at least one such movie that you have watched and loved. No matter how much we deny it, we indulge in the movies of this genre. Well, some of us more than the others, and it… Continue reading 5 Romantic Movies That Bring Out Our Emotions Perfectly
Even as the world continues to fight multiple battles against the coronavirus pandemic, the sporting world is slowly getting back on its feet. The English Premier League is the latest football competition to announce its return, following the resumption of Germany’s Bundesliga and a return declaration of Spain’s La Liga. The Premier League, along with… Continue reading Premier League’s Project Restart After 100 Days Sans Football
Do you get bothered by ad commercials in the middle of your favourite TV shows? In today’s fierce business landscape, every brand strives to promote its identity across all channels. However, the target audience often gets annoyed with the relentless promotion and feels overwhelmed by “Spam” advertising. Does it mean one should stop advertising and… Continue reading Indirect Marketing 101: Shifting from Selling to Creating Impact
Do you want your target audience to discover, trust, and engage with your brand? That’s exactly where you need the services of a content development agency. Choosing among the best content writing companies in India will enrich your blog posts, social media content and similar formats. You can successfully educate, inform and engage your prospects.… Continue reading Top Content Writing Companies in India Ruling the Content Industry
With its ability to reach a vast audience and foster customer relationships, enterprise email marketing is a proven cross-functional strategy. Leveraging extensive consumer data to drive conversions and results, this full-proof technique can boost your brand’s performance. From building brand loyalty to maximizing ROI, understand how this versatile marketing approach can elevate your business to… Continue reading Unleashing the Power of Enterprise Email Marketing: Benefits and Strategies
Newsletter content is a great way to directly engage with your present and potential consumer base. Newsletters can boost sales, attract new clients, retain old ones, or increase brand involvement. They inform readers about what’s happening with your company. You may simultaneously nurture and interest the readers with exclusive offers. Newsletters help foster loyalty and… Continue reading Craft a Powerful Newsletter with These Newsletter Content Ideas
Are you looking for innovative ways to elevate brand recognition in the competitive B2B landscape? Well, have you considered the power of B2B video marketing? With its enthralling storytelling abilities, video content marketing has become a driver of increasing brand awareness. In today’s digitally advanced space, where users have short attention spans, you need to… Continue reading Elevate Your Brand’s Online Presence with B2B Video Marketing
With several big brands participating in an affiliate marketing program, the best time to strategize and boost your income is now. The opportunities to leverage content creation are growing every day. But with these opportunities come repetitiveness and a lack of unique ideas. Not all affiliate marketing content is quality content. Finding a proper balance… Continue reading 5 Most Effective Content Creation Techniques for Affiliate Marketing in 2023
SEO has, for the longest time, been the foundation of successful online marketing. As a result, there is an information overflow to help develop winning SEO strategies. The SEO landscape has become a breeding ground for SEO myths and facts, such as outdated information, misleading facts, and ineffective tactics, along with lesser-known tips that actually… Continue reading 5 SEO Myths and Facts You Should Know
All your efforts to design an email campaign are futile without a concrete email list building strategy. But what is email list building? This question is imperative when you are starting a business. Email list building is a process of collecting the email addresses of your potential customers to promote your services and products to them and encourage… Continue reading Winning Strategies for Email List Building for Successful Marketing Campaigns
Blogs are undeniably a significant factor contributing to your website’s success. The value you choose to spread through content is incomparable and sets you apart from your competitors. But is your content writing and SEO strategy helping you with blog success? How do you find out? The answer is to keep an open eye on… Continue reading Track These Metrics/KPIs to Measure Your Blog Success
Ranking high on SERPs must be a priority for your brand. Your website must be among the top results to clear their queries and provide satisfactory answers. A stringent and focused SEO strategy is the best way to achieve this. But how effective is an SEO strategy without the relevant tools to back it up?… Continue reading Top SEO Rank Tracking Platform for 2023: A Complete Review
If you’re an avid LinkedIn scroller, you’ll notice snippets of several brand posts that talk to the customers. Whether it is a heartfelt story related to the company’s employees or the introduction of a new process, these companies engage their LinkedIn audience and give them a peek inside the brand. This is a strategy that… Continue reading Best Tips to Build LinkedIn Content Strategy for Your Brand
You are tasked with crafting a Google ad copy that’s catchy, compelling, and drives conversions. But, while battling writer’s block and juggling deadlines, you find yourself muttering, “How do I even begin?” We’ve all been there! With a limited number of characters and the need to stand out from the competition, writing a perfect Google… Continue reading The Ultimate Guide to Crafting a Killer Google Ad Copy
To drive more sales, you must rise to the top of search engines and acquire high-quality traffic. And then, you need to convert this traffic into leads and sales. Your ecommerce store won’t survive without conversions, no matter the traffic. The good news is content marketing helps to multiply your conversion rate by almost six… Continue reading How to Leverage Ecommerce Content Writing to Skyrocket Your Sales?
Customer acquisition is integral for every marketing strategy to build your brand and reach a broader section of your target audience. However, it is inadvisable to execute acquisition strategies at the cost of nurturing existing users. A delicate balance between customer acquisition and retention strategies is crucial to make the most out of your email… Continue reading Top 5 Actionable Email Marketing Strategies for Existing Customers
Did you know that 63% of all shopping ventures begin online? With such a high demand from online shoppers, the ecommerce business industry is on the rise. As an online store owner, you might have done everything to make your products functional and catchy. From the right designs to advertising and promotions, the strategies seem… Continue reading A Complete Guide on How to Do SEO for Ecommerce Website
Do you have a low ROI but cannot pinpoint the reason? Despite your best marketing strategies, you cannot convert your leads into clients. All you might need is a digital marketing landing page. Sounds too easy, right? A good landing page can help you acquire hundreds of potential leads! In fact, addressing your buyer’s fears… Continue reading What is a Landing Page in Digital Marketing and Why Do You Need One?
Content marketing has taken over the marketing space, with blogs as a central element. Blogs can attract leads to your sites, create brand awareness, and exhibit your expertise in the industry. However, to ensure that your blogs perform well, you need to know how to develop a blog content strategy. A properly defined blog content… Continue reading A Stepwise Guide on How to Develop a Blog Content Strategy
Do you feel your brand has stagnated and there’s no growth? It’s not necessarily your product/service quality but maybe a fault in your marketing tactics. This is where growth marketing comes in. Growth marketing refers to a data-driven marketing strategy involving multiple methods to boost growth, revenue, and customer retention. The idea is to make the most… Continue reading A Beginner’s Guide to Growth Marketing: Unleash Your Brand’s Potential!
Websites today are competing fiercely to improve search rankings and traffic volume. Unsurprisingly, this competition has also led to firms investing vast amounts in paid ads and promotions. So does this mean the age of organic traffic is now gone? Not at all! All you need is a comprehensive guide on how to increase organic… Continue reading How to Increase Organic Traffic on Website?
One of the biggest challenges that startup founders face is gaining traction in a crowded digital marketplace. With thousands of new businesses launching yearly, standing out and attracting customers is an everyday battle. This is where well-planned digital marketing for startups makes all the difference. These statistics show how digital marketing can help your startup… Continue reading The Digital Marketing for Startups Playbook: Strategies for Success
LinkedIn is undoubtedly one of the best social media platforms today when it comes to generating meaningful professional leads. Companies are aware of the power that LinkedIn holds in B2B marketing. That explains the inclination of 97% of B2B marketers wanting to use LinkedIn. However, few companies know how to leverage company branding on LinkedIn… Continue reading Leveraging LinkedIn to Market Your B2B Brand Effectively
When creating a successful brand, one of the most important factors to consider is your brand name. Your brand name should reflect your brand identity, communicate your values and personality, and be unique enough to stand out in a crowded marketplace. In this article, we’ll explore the steps you can take to create an excellent… Continue reading How to Create a Brand Name that Speaks to Your Brand Identity?
Automation is the reality of today. It has simplified lives and every imaginable process in human life. And if you are curious about what is automation in social media, let us answer that question for you. Social media automation is the process of streamlining tasks for social media management, from scheduling content to monitoring engagement, to reduce… Continue reading Best Social Media Automation Tools To Use In 2023
“No matter how niche or mainstream your market is, great content remains a significant focus for SEO.” Search engine optimisation (SEO) is considered among the holy grails of marketing. It boosts the visibility of your website, attracting more organic traffic. Increased user traffic equates to more engagement with your products and services, resulting in amplified brand visibility… Continue reading Top 25 SEO Tools in 2023 to Attract Organic Traffic to Your Website
70% of customers prefer receiving product information from blogs than ads. Interestingly, video is one of the most preferred content formats. What if you combine both these formats in your content strategy? Your sales can potentially skyrocket! No matter how unique your products and services are, a well-defined content marketing strategy is essential for reaching… Continue reading 8 Content Formats to Design a Fail-Proof Marketing Strategy
A cold war is underway in the world of marketing. Businesses are fighting for higher SERP rankings and a solid position in the search engines. At the same time, others believe that it is solely due to the constant revamping of Google’s algorithm since 2017. Hence, with the increase in market saturation, businesses are looking for innovative strategies to implement… Continue reading Refreshing Content: The Only Way to Get Valuable Content That Ranks Higher
It’s easy to forget that marketing is a multi-level process that incorporates elements like research and advertisement. To ensure that this process goes smoothly, it’s important to have a step-by-step guide that tracks the specifics of your campaigns. This is exactly where a content marketing style guide comes in. Style guides are crucial to promote… Continue reading Enhance your Brand Engagement with a Content Marketing Style Guide
“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” This statement, from the renowned digital marketing author, Jay Baer, can prove as a golden mantra for new-age businesses. Today, the onus is on you to offer pertinent information that aids customers in… Continue reading Complementing the Buyer’s Journey: A Guide to Create Content for the Funnel
Ideas are crucial to content marketing. In fact, they form the backbone of any content format, whether TikToks, reels, videos, or blogs. Besides, unique content ideas combined with consistent output result in successful marketing. HubSpot reports that the top three roles marketing leaders will prioritize hiring are content creators, marketing managers, and content strategists. This is a direct result of the… Continue reading 8 Unique Ways to Generate Content Ideas for Your Calendar
Whether you’re a newbie in the online marketing space or you’ve got an established digital presence, guest blogging is a powerful online marketing tool. From driving more traffic to your website to enhancing your brand’s awareness or generating new leads, guest posting helps businesses in more ways than you can imagine. By publishing content on… Continue reading 7 Ways Guest Posting Can Help Your Business (And How To Do It Right)
With a presence in 180 countries and 3 languages, Google Bard has been creating waves worldwide since its launch on March 21, 2023. In this exciting new era of AI chatbots, Google’s latest prodigy, Bard AI, has transformed how we generate information. Bard is a tool that promises to help users in many ways. It… Continue reading Exploring Google Bard: A 2023 Guide on the Generative AI Chatbot
Historically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?
As marketers try to leverage blog marketing, you may wonder if this would mean spending countless hours preparing content. It leads to the question of how often should you blog for SEO. You are in the right place if you are searching for the right blog post frequency. To help you up your SEO game,… Continue reading The Blogging Dilemma: How Often Should You Blog for SEO?
With over 930 million users worldwide, LinkedIn is one of the largest business-social media platforms ever. But with so many users and constantly changing guidelines, it can be difficult to win the LinkedIn algorithm and grab your target audiences’ attention. But can it be done? Absolutely! In a survey by eMarketer, 40% of B2B marketers… Continue reading Must-Know LinkedIn Algorithm Updates in 2023
The debate about AI-generated content is prevalent as ever. While there have been claims that AI does not have the emotional intelligence to pull off personalised and thought-provoking content, a surprising 12% of businesses are using AI for content creation. At the same time, popular search engines like Google have not explicitly mentioned being against AI-generated content.… Continue reading AI vs Search Engines: What’s the Future of AI Content on SERPs?
Google makes frequent changes to its search algorithms and automated systems, significantly changing how SERP rankings work. Just recently, the tech giant announced the first Google core update for 2023. Released on March 15, it is the initial phase in a long line of planned patches, all aiming to streamline the user search experience. Now, Google search… Continue reading Google March 2023 Core Update Finally Live: Everything We Know So Far
With more than 1.9 billion active daily users, Instagram knows the worth of creators on its platform. Confused why Instagram worries about 50,000 active creators when it has about 2 billion active users? The answer is simple—business. Instagram takes business very seriously, and currently, it’s focusing on the creators to help bring more business. Instagram realises… Continue reading Gear Up to Use Instagram’s Ultimate Media Kit Option for Better Brand Value
Reddit is upgrading the way you navigate your feeds. The social networking community is rolling out a series of changes to make the platform more accessible and customizable. Whether you’re into sports, news, or TV fan theories, you can find a community where you can meet people as obsessed and crazy as you are about… Continue reading Reddit Upgrades its Interface and Feed for Improved Customer Experience
Pinterest is bringing another addition to the array of photo-sharing apps on the market, Shuffles. It’s an invite-only photo collage app born from a Pinterest in-house incubator. It’s been exploding in popularity on TikTok among Gen-Z demographics in particular. The app lets users build collages using the Pinterest photo library or by taking photos using their… Continue reading Pinterest Launches Shuffles, An Invite-Only Collage-Making App
Before any of us can remember, Instagram, Snapchat, TikTok, and Twitter, along with all the other social media platforms, have been stealing each other’s content and features. Nobody even had followers until Twitter came along and coined the term in 2007. Snapchat was the first platform to introduce the concept of “stories,” and now every… Continue reading Instagram’s Candid Challenges Designed for the Gen Z
If you’re thinking of changing your TV streaming service, it’s time to get YouTube TV. Launched in 2017, the cordless service was introduced as an alternative for traditional cable TV in the USA. It’s currently in discussion with programming partners to introduce a new lineup of streaming channels to upgrade the customer experience and compete… Continue reading Thinking Of TV Streaming Services? Get YouTube TV
Instagram looks and works the same way as Facebook in almost all its features except one—unlike Facebook, you can’t repost another user’s post on your feed. Of course, you can share the content of public accounts through stories. However, Meta is considering bridging this gap as well. A social media consultant named Matt Navarra tweeted… Continue reading Instagram’s Repost Feature: What’s Cooking?
The popularity of real-time group chats has increased since the massive success of Discord. In 2021, Discord’s value stood at $15 billion. This directly hampered Facebook’s popularity and the social media platform’s traffic has been on the decline since February 2021. To compete against Discord and win back its high engagement rates, Meta has introduced… Continue reading Meta Rolls Out Community Chat for Messenger to Encourage Group Discussions
The $1.07 billion worth photo-messaging app is taking the social commerce market by storm with the introduction of AR tech based tools. In the latest Snap Partner Summit 2022, the brand went ahead to flaunt this feature, which will significantly augment its capabilities. The social commerce app has highlighted how Snap AR shopping has enhanced the… Continue reading Snapchat To Transform E-Commerce Reality With Expansion In Ar Technology
Since its first public appearance in 2004, the search engine Google has revolutionized the way in which we conduct internet searches. 18 years later, it stands tall as one of the premier FAANG companies in the market. The only reason that Google has been able to adapt to the changing technological landscape is due to… Continue reading Bring Your Searches to Life with Google’s Multisearch Feature
Feeling nervous before appearing for a job interview? Not anymore! Like other games online, you can now practice being interviewed by a computer. After LinkedIn’s automated interview feedback tool was launched in 2020, Google has developed a similar facility for their users. With advancements in Artificial Intelligence, it is now easier for job-seekers to attempt a mock… Continue reading Google Interview Warmup Tool—Yay or Nay?
When it comes to accessing or consuming information on social media platforms, not many companies are mindful of what they offer to people from different spectrums of life. Twitter is going a step ahead with its plans to change the status quo and make the platform more accessible for people with disabilities. In the latest… Continue reading Twitter is Winning Hearts With Its New Audio Translation Feature
Instagram Reels have competed long and hard against TikTok. While IG has benefitted from the ban on TikTok in several big markets like India, the platform still has a long way to go in terms of the benefits it offers users through reels. In that spirit, Meta is trying to get an edge over TikTok… Continue reading IG Reels Get a Facelift: Video Editing Just Got a Whole Lot Easier
Over the years, YouTube has constantly re-invented and pushed its boundaries. Now, the platform has come with a direct-shopping live commerce stream experience for beauty brands. YouTube has been lately working on live events, which led to the launch of go live together and live shopping last year. The platform also hosted an event, especially for the… Continue reading YouTube Goes All Things Beauty With A Top-notch Commerce Live Stream
Instagram is adding features to open new marketing avenues for online creators and influencers with the latest one being “Pin to Profile”. The social networking service now enables users to pin regular posts and reels with a simple option. You like it? You pin it 📌 You can now choose up to three posts or… Continue reading Flaunt Your Unique Style with Instagram’s New ‘Pin to Profile’ Feature
The concept of metaverse has been a hot topic ever since Mark Zuckerberg shared his plans for it. Given the limited amount of information released about the concept, people have come up with numerous assumptions about how this space will impact our lives. Zuckerberg had this to say during the initial announcement, “We believe the… Continue reading The Latest Update from Meta: Is the Metaverse Shift any Closer?
For a long time, LinkedIn users have demanded a funny reaction option ever since the platform has seen a surge in funny content. To their surprise, team LinkedIn is now working on expanding its reaction options. According to the company’s Chief Product Officer Tomer Cohen, the platform might soon introduce a laughing emoji. “I wanted to start… Continue reading The Wait for LinkedIn’s Funny Reaction Might Just Be Over!
Meta-owned WhatsApp announced its plans to extend its fairly limited texting options with the Communities feature. Until now, WhatsApp allowed only 256 participants to build a group. However, the Communities feature will allow much larger groups of people to come together. An unofficial version of the feature made rounds at the end of last year.… Continue reading WhatsApp Welcomes “Communities” for Users to Set Up Organizational Group Chat
Expanding the world of content, Twitter is now rolling out its new subscriber-only feature to help content creators build a stronger community. With the ‘Super Follower-only Spaces,’ creators can now take one step closer to their following. As of now, this element is only available to a selected bunch of creators. “Now with Super Followers-only… Continue reading Monetise Your Creator Status With Twitter’s New Super Followers Only Spaces Feature
Do you love consuming your favorite pieces of content on the internet but are constantly disturbed by annoying ads? It happens to the best of us. According to a global Google survey, 69% of people surveyed said that they were motivated to install ad blockers by annoying or intrusive ads. If and when users block all ad contents,… Continue reading Personalize Your Ad Experience With Google’s Brand New Feature: Here’s All You Need to Know
Have you ever tried to skip to the main parts of a long and boring YouTube video? Well, we have all been there! Thankfully, YouTube has introduced a fantastic feature to save you from all the boredom. It’s called “Most Replayed” and it lets you effortlessly watch the most popular parts of the video. With… Continue reading YouTube Announces “Most Replayed” feature—skip to the most popular parts of a video
Ever since Facebook (Meta) acquired Instagram back in 2017, the possibilities for this photo-sharing app have expanded significantly. Now, it has transformed into a multi-media business opportunity for business owners and a career option for many creators. Reels are one of the most promising features for marketers, entrepreneurs, and creators alike. This format has enabled users to… Continue reading Instagram Experimenting with the Following Tab: Indian Users Test Out the New Feature
Instagram, the ever-popular social media platform, is shifting its focus to full-screen videos. According to their official source, the team is working to bring videos more ‘front and center’ on the platform. “We’re moving Instagram to a place where the video is a bigger part of the home experience, where content is more immersive,” said… Continue reading Ready to Go All-immersive With Instagram Full Screen?
A creator’s haven, Pinterest, has once again launched an offering with the goal of allowing creators to put out varied content. Riding on the coattails of the short-form video content offerings such as Tik-Tok and Instagram reels, Pinterest has launched “TV studio.” The app is a spin-off of the already existing Idea Pins feature. This… Continue reading Did Pinterest secretly launch an exciting new vertical video-streaming TV app?
Ever since its inception in 2003, LinkedIn has established itself as a necessary tool for professionals. Gradually, LinkedIn started to be addled with multiple features, prompting it to be a must-have for professional success. On being asked what sets LinkedIn apart, CEO Jeff Weiner had this to say: “Facebook is massive in scale and scope.… Continue reading Free Yourself from Engagement Baiting Posts with LinkedIn’s New Update
When you look back, you find a trail of moments that take center stage in the face of life-altering events. It is both, thrilling and equally terrifying to know that these events could occur in a heartbeat, completely transforming life as you know it. While some of them may pinch us with regret, others change… Continue reading Three Things That Changed My Life For The Better
Watching romantic movies or romance dramas is a guilty pleasure none of us can deny. There has to be at least one such movie that you have watched and loved. No matter how much we deny it, we indulge in the movies of this genre. Well, some of us more than the others, and it… Continue reading 5 Romantic Movies That Bring Out Our Emotions Perfectly
Even as the world continues to fight multiple battles against the coronavirus pandemic, the sporting world is slowly getting back on its feet. The English Premier League is the latest football competition to announce its return, following the resumption of Germany’s Bundesliga and a return declaration of Spain’s La Liga. The Premier League, along with… Continue reading Premier League’s Project Restart After 100 Days Sans Football
Working from home might not be the easiest for some of us who have always been in physical offices. However, amidst the COVID-19 lockdown, it is difficult to keep ourselves focused and motivated to work when the bed is just 2 feet away and the Netflix tab so easily accessible. The delights that come with… Continue reading How to Keep Your Sanity When Working From Home
Can you picture The Avengers without Captain America? For that matter, can you imagine another actor playing the role of Captain America other than Chris Evans? Everyone who knows about the Marvel Universe knows how important Captain America (played by Chris Evans) role is. But did you know our beloved Captain was fighting a storm… Continue reading Why Did Chris Evans Almost Turn Down The Role of Captain America?
Powerful women are the heart of the Star Wars universe. Long before Palpatine, Anakin, or even Luke Skywalker walked the galaxy, a woman named Bastila Shan held it in the palm of her hands. Who was this beautiful woman? And what made her so memorable? Are you wondering about what was the story behind this… Continue reading The Story Of Power Of Bastila Shan
The education industry is fast-evolving into a digital ecosystem. The concept of on-demand learning has gained weight. But the prospect of learning whenever and wherever has reduced students’ motivation to complete their learning goals. Students now prefer to learn in bits and pieces rather than everything in one go. This is where Rysecamp seeks to… Continue reading Collaborating with an e-Learning SaaS Startup to Create Content for Educational Courses
Guest posting is one of the most crucial elements for off-page SEO. It helps in building links and establishing authority for your brand. Putting blogs across popular forums will also bring more traffic to your website. Andras, an entrepreneur and owner of multiple brands, approached our team to help him reap the benefits of guest… Continue reading Helping the Owner of Three Websites in Securing and Maintaining High Traffic and SERP Ranking
The digital domain holds the key for businesses to scale in their industry. Brands can transform their blog into a trusted resource for industry knowledge, their social media into a lead generation machine, and their email campaigns into a customer engagement funnel. So, when SK Cloud reached out to us to help them establish their… Continue reading Working with a UK-Based Enterprise to Bring them on the Forefront of their Industry
Content marketing has gained tremendous traction in recent years; it is an approach that all marketers use to generate and convert potential leads. The need for a fierce B2C content marketing strategy in today’s content led world, is the key to a brand’s success. Planned content marketing not only helps you reach the right audience… Continue reading Need Help Building B2C Content Marketing Strategy? This is It!
Humans strategise based on proof; B2B case studies offer that proof of legitimacy to leads and give a brand’s unique value propositions a front seat. A solid case study in your marketing funnel can propel lead conversion. But writing a B2B marketing case study requires a precise understanding of what your leads are looking for… Continue reading The Only Guide You Need to Create B2B Case Studies That Convert
With over 30,000+ SaaS companies fighting for customer attention, the competition in the SaaS industry is increasingly high. So, if you want to break through the noise, it’s time to prioritize SaaS content writing. SaaS writing involves creating content that’s relevant to your target market. It positions you as an authority in the industry, communicates… Continue reading What is SaaS Content Writing and How to Ace It?
B2B companies generate 2x more revenue from organic searches than any other marketing strategy. Your website should be created with one goal in mind – bringing in visitors who want to know about and ultimately use your services. SEO is the process of strategically increasing the quality and quantity of visitor traffic to your website… Continue reading Get Optimised SERP Rankings with an SEO Content Agency
You read through a blog that you have just finished writing and are filled with doubt. “Did that sentence sound natural? How did I miss that typo? The pacing seems off.” Has this ever happened to you? Well, fear not – all your article needs is some self-editing! Erase those errors and unveil a cohesive… Continue reading Revise, Refine, Rewrite: Expert Self-Editing Tips for Writers
In an ideal world, your content marketing strategy is performing exceedingly well, leads are converting through the funnel, and you’re hitting your goals. But in reality, 36% of B2B marketers do not have a documented content strategy and 4% have no plans of coming up with one. But with content as an indispensable part of… Continue reading Looking for a Content Creation Agency? Ask These Top Questions to Make the Right Choice
With rapid development fuelled by the growth of technology, the amount of information out there constantly evolves. Ask yourself – are you keeping up with this evolution? To ensure your content is up to date, you need to pre-plan and organise. This is where content audit proves to be extremely useful. With a clear idea… Continue reading 5 Steps to Perform a Complete Content Audit for Your Website
High-quality and actionable content does an excellent job of intriguing the audience. But offering them interactive content takes things to the next level! That’s what interactive content marketing brings to the table – content the audience can actively engage with. Interesting quizzes, online games, and opinion polls are ideal examples. This way, you can effectively engage your audience and… Continue reading Interactive Content Marketing: The Secret to Increasing Your Engagement
It’s undeniable that blogging continues to play a critical role in today’s content strategy. But, how do you leverage B2B blog marketing for maximum lead generation? Implementing effective blog marketing techniques can expedite lead generation. To help you create an impactful B2B blog marketing strategy, here are some expert secrets for you. 1. Provide Value… Continue reading Best B2B Blog Marketing Ideas for Lead Generation
In today’s fast-paced digital world, businesses are constantly overloading people with new information. Due to this, retaining a loyal audience has become a daunting task; most people scroll past the content if it seems lengthy. To feed people information in a digestible manner, infographics in content marketing come as superheroes to save the day! But… Continue reading Simplifying Complex Ideas with Infographics in Content Marketing
You could be producing an endless stream of high-quality content but still may not be getting the right traffic. This happens because producing content alone is not enough. With an average user spending only 37 seconds on a piece of content, it is vital to have a content distribution strategy in place. A proper system… Continue reading 6 Tips to Develop an Effective Content Distribution Strategy in 2023
Are your technical articles lacking the spark needed to grab readers’ attention? Do you want to make your technical article writing more interesting and captivating? In this blog, we’ll give the best advice for improving your technical articles. We know that technical writing occasionally receives a bad rap for being dull, difficult, and boring. But… Continue reading The Ultimate Guide to Crafting Good Technical Articles
You might have amazing web content along with stellar blog posts and graphics. All that still doesn’t guarantee great organic traffic generation and better engagement. It’s because your audience and Google don’t find your content that engaging or informative anymore! What does that even mean? Well, your website serves as your primary communication channel with your customers… Continue reading Elevate your SEO and Audience Engagement: The Power of Website Content Update
Picture this: You have poured your heart and soul into crafting a blog post that is original, inspiring and relevant to readers in every corner of the digital realm. But there’s one problem—it’s lost in the vast abyss of the internet. Your masterpiece remains unseen, buried beneath an avalanche of other articles. But there’s a… Continue reading How to Write SEO Friendly Content like a Pro
People love viewing engaging posts on platforms like Facebook, Instagram, YouTube, and WhatsApp. This is why businesses and services today are keen on leveraging the power of social media. And if you, too, want to optimise your content marketing, you must know how to build a successful social media strategy. And before we begin, here’s… Continue reading The Best Guide for building a Successful Social Media Strategy
Let’s look at it this way: You’ve worked so hard to build a business; you earned your clients and built trust among them too. Now what? What about the other potential customers out there who would benefit from your product? How would you proceed to grow your brand? There is not just one answer to… Continue reading Top 5 Reasons You Need to Hire a Content Strategy Agency
Copywriting is the backbone of any B2B marketing and advertising campaign. It remains one of the most effective ways to generate awareness, enhance visibility, and boost conversions. Learning what is B2B copywriting and what purpose it serves is vital. The text you use in your website, social media ads, or sales material reflects your brand… Continue reading A Guide to B2B Copywriting: Meaning, Purpose, and Best Practices
There are many elements you should focus on to ensure the success of your business in the current digital landscape. One of these includes generating organic traffic for your website, which you can accomplish with search engine optimization SEO. But how to create SEO strategy for your business? In this blog, we will explain what… Continue reading How to Create SEO Strategy to Grow Your Business?
To create content that sells and impacts the target audience, content writers must possess a few important skills. In this blog, we will explain some of the most sought-after skills content writers must exhibit to become a pro in their job. Let’s find out the key skills required for content writing to succeed in the… Continue reading Want to be a Great Content Writer? Develop These 8 Skills!
Are you excited to begin your freelance writing journey? Whether you’re a full-time freelance writer or just looking for side gigs, the flexibility is unmatchable. However, you may have multiple questions worrying you during the initial freelancing days. Don’t worry, as we have got you sorted! In this post, we’ll talk about the most pressing… Continue reading Freelance Writing Simplified: Get Answers to the Top FAQs!
Brand building and B2B marketing have become more challenging than ever. Want to know why? Most target audiences are looking for solutions from brands. However, not every brand is offering the same. Since Quora is an excellent platform to answer the questions raised by the public, it is essential to leverage this knowledge-sharing platform. So,… Continue reading How to Write a Post on Quora – Learn All the Tips and Tricks!
According to a report from Content Marketing Institute: 67% of B2B marketers claim content marketing is an effective lead-generation process. 72% of them endorse content marketing as a way to educate the audience. The importance of content marketing can’t be overstated. No matter what industry you’re in, content acts like a bridge between you and your… Continue reading Here’s What You Should Know about Hiring a Content Marketing Agency India
Keep it short and sweet, right? Wrong! When it comes to SEO, long form content not only ranks well but also attracts and engages readers better. So, if you’re having trouble driving traffic, it might be because your content is too short. Although there is no rigid definition for long form content SEO, content writers… Continue reading Long Form Content for SEO: The Key to Higher SERP Ranking
What’s the ideal online platform to reach your target audience? Undoubtedly, the answer is social media, as that is where your audience is probably spending time right now! So, social media posts are the bridge between you and your followers. Effective social media writing requires clear planning, understanding readers, adding the right CTAs, and defining your purpose. From… Continue reading How to Write Effective Social Media Posts? [A Complete Guide]
The B2B industry is constantly adapting to technological advancements, increased buyer awareness, and the need for tailored campaigns to entice prospects. Yet, there seems to be an impact on the overall revenue. The lack of promising revenue can be primarily credited to multiple B2B marketing challenges plaguing the industry. Here’s a look into the top 4 challenges… Continue reading Top B2B Marketing Challenges: Overview & How to Overcome Them
Content drives successful digital marketing strategies, including social media marketing, search engine optimization, and pay-per-click advertising. Every piece of content sparks a new opportunity for your business to enhance brand presence, improve engagement, and connect with potential prospects. Even so, not all forms of content creation are the same. Content writing and copywriting are quite… Continue reading Content Writing vs Copywriting: What’s the Difference?
When was the last time you typed in a search query? If you are reading this, it was probably a few seconds ago. Now, ask yourself this: What brought you here? Did the title catch your attention, or was it the article’s placement on the search engine results pages? The answer doesn’t matter. But if… Continue reading Hiring SEO Writing Services? Here’s What You Need to Know!
Have you ever stopped to think about who is responsible for the plethora of content available online, today? That’s right! Content writers scan the length and breadth of a topic to present well-researched writeups. With content marketing efforts gaining traction, content writing looks to be a promising prospect with immense opportunities for skilled writers. But… Continue reading Is Content Writing a Good Career in India? Get All Your Answers Here!
A decade ago, many considered blogs to be online personal diaries. They were a space for you to showcase your literary ingenuity while touching on subjects close to you. That’s not the case anymore. In fact, out of the 1.9 billion websites in the world, over 600 million have a dedicated blog section. The reason?… Continue reading Wondering If You Need to Hire Blog Writing Services? Find Out Now!
In the race for securing high organic rankings on search engine results, the quality of content often takes a backseat. While SEO-friendly strategies are crucial for enhancing overall search engine visibility, engaging and compelling content is what convinces visitors to stay on your webpage. That’s why creating impactful website content in conjunction with a robust SEO… Continue reading Top Tips You Should Consider to Polish Your Web Content Writing
WHustling each day to write something worth reading! Yes, I am a writer. Was this always the plan? No! So, am I happy? More than happy! Being an academic enthusiast and a student of literature, I always wanted to share my knowledge and make a career out of it by becoming a teacher or professor.… Continue reading WHustler Sumaiya’s Story of Strength and Never-Give-Up Attitude
“Mastering new niches, one blog at a time” Content and writing are two intertwining but separate worlds, and this is a journey of understanding that. Like many other writers, my story also starts with some inquisitiveness for reading. With my nose buried deep in all the Oxford literature books my school had to offer, I… Continue reading From Content Novice to Word Ninja: Finding My Fit in The Content Industry
“Scaling the growth charts while learning the art of weaving dreams with words.” Have you ever wondered how life’s unpredictable twists lead us to unexpected destinations? I watched my life go through multiple ups and downs and yet found a way to a fulfilling profession, helping me learn and flourish at every turn. Here is… Continue reading Becoming a Writer Turned Out to be a Life-Changing Experience for Me
“Putting a bit of “me” in every content I create to make it stand apart.” I had always wanted to be a writer for as long as I can remember but never dared to pursue my dreams. Now, when I see “Senior Content Writer” beside my name, I still can’t believe it sometimes. Because I… Continue reading My Career Road All the Way from IT to Content Writing
“Writing to me is like journey of self-discovery.” As I was completing my Master’s in English a few years ago, I got to thinking about what I want to do next. I was completely clueless! So, I asked around. Every person I spoke to, from friends to family, advised me to go into teaching due… Continue reading From a Student Teacher to a Content Writer!
“Embarking on a journey to sculpt ideas with words” I am often asked – how did I start writing or understand that it can be a career choice? I ponder back to when I was a dedicated academic soul and tapped on the keyboard only to write a research paper. Writing as a career? Pfft,… Continue reading Evolving as a Writer and Inching Closer to My Dreams Every Day
Content marketing has gained tremendous traction in recent years; it is an approach that all marketers use to generate and convert potential leads. The need for a fierce B2C content marketing strategy in today’s content led world, is the key to a brand’s success. Planned content marketing not only helps you reach the right audience… Continue reading Need Help Building B2C Content Marketing Strategy? This is It!
Humans strategise based on proof; B2B case studies offer that proof of legitimacy to leads and give a brand’s unique value propositions a front seat. A solid case study in your marketing funnel can propel lead conversion. But writing a B2B marketing case study requires a precise understanding of what your leads are looking for… Continue reading The Only Guide You Need to Create B2B Case Studies That Convert
With over 30,000+ SaaS companies fighting for customer attention, the competition in the SaaS industry is increasingly high. So, if you want to break through the noise, it’s time to prioritize SaaS content writing. SaaS writing involves creating content that’s relevant to your target market. It positions you as an authority in the industry, communicates… Continue reading What is SaaS Content Writing and How to Ace It?
Exploring Google Bard: A 2023 Guide on the Generative AI Chatbot
12 Jul 2023 | By Team WHWith a presence in 180 countries and 3 languages, Google Bard has been creating waves worldwide since its launch on March 21, 2023. In this exciting new era of AI chatbots, Google’s latest prodigy, Bard AI, has transformed how we generate information. Bard is a tool that promises to help users in many ways. It… Continue reading Exploring Google Bard: A 2023 Guide on the Generative AI Chatbot
Are Press Releases Still Good for SEO?
11 Jul 2023 | By Team WHHistorically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?
The Blogging Dilemma: How Often Should You Blog for SEO?
16 Jun 2023 | By Team WHAs marketers try to leverage blog marketing, you may wonder if this would mean spending countless hours preparing content. It leads to the question of how often should you blog for SEO. You are in the right place if you are searching for the right blog post frequency. To help you up your SEO game,… Continue reading The Blogging Dilemma: How Often Should You Blog for SEO?