How to Create Email Newsletters: Get More Shares, Opens, and Clicks
Author: Astha Verma
Published On: 24-05-21
Last Updated on: 11-05-23
Estimated reading time: 3 minutes
When developing a marketing strategy, you must be certain that you’re using your resources wisely. While there are a gazillion ways to market a product or service, email newsletters are a tool that you absolutely cannot ignore.
For every dollar spent on email marketing, an average return of $42 is possible. This means an email can not only help engage consumers but also provide a significant ROI.
Now, you may wonder how to create email newsletters that actually get opened, read, and shared.
Well, we’ve got your back! Here’s everything you need to know about email newsletters and expertly-curated tips to get more shares and clicks through them!
What is an Email Newsletter?
An email newsletter provides customers who subscribe to your email list a gist of the latest happenings at your organization, interesting industry-related content, promotions, and important announcements.
Newsletters play a crucial role in providing value to your audience as well as boosting traffic.
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
– David Newman
Top 5 Tips to Craft Email Newsletters that Convert
Now that you know that an email newsletter is crucial for your email marketing campaign, here’s how you can craft one that converts!
1. A no-click email newsletter is a winner!
When you create newsletter content, crisp is your key ingredient. Read, research, provide examples, and make your point fast.
Once you have your content ready, review whether a reader can comprehend what you’ve written without having to refer to your website or an additional link.
Links in a newsletter increase the reading time and reduce the credibility of your information. So, your email newsletter must be self-contained to keep your readers engaged.
2. Balance your content
The best email newsletters have perfectly balanced content— 90% value, 10% brand promotions.
If you’re unsure of how to create this balance, consider reviewing templates for email newsletters and study what worked for successful brands.
Then, analyze your company’s goals. Once you’re done studying your goals and audience, craft content that aligns with your customers’ needs.
3. Get crafty with your subject lines!
Let your brand voice reflect in your email’s subject line. When a customer signs up for your newsletter, they often use their regular emails. This means you need to stand out in a crowded inbox amongst thousands of emails.
So, your job is to create a subject line that is catchy and easy to find. What’s more, you can even use emoticons to add to the fun!
4. Focus on the design
A minimalistic design complete with spaces is ideal for a newsletter. This makes it easy to read, navigate, and comprehend.
Plus, a minimal design coupled with concise content makes for the perfect newsletter bundle!
Here, have a look at a newsletter template to understand the importance of white space in a newsletter.
5. Include a fun element
Whether it is a list of book recommendations, songs, a pun, or a crossword puzzle, brew a conversation with your readers with some quirky elements. Find elements that relate to your core content and let your readers have some fun!
The Tip Corner: Memes, jokes, puns, or even videos can make your newsletter interactive and an interesting read. Add one of these elements and watch your customers come back to you for more!
Your Email Has Been Sent!
Now that you’ve learned all the fantastic ways to get your email newsletters to convert, it’s time to get started with your email marketing campaign.
Need help? Let the expert writers and marketing professionals at WrittenlyHub take over while you sit back and watch your traffic grow!
Can’t wait to launch your newsletter? Hit us up right away!