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B2B vs B2C Content Marketing: What’s the Difference?
06 Feb 2025 | By Team WHThink of your ideal clients. Are casual customers scrolling through social media or busy professionals looking for business solutions? The first is the case of B2C (Business to consumer) business. For example, Maybelline sells its cosmetics to buyers directly. The second case is of B2B (Business to business) business. For example, Microsoft offers database management… Continue reading B2B vs B2C Content Marketing: What’s the Difference?
Top SEO Rank Tracking Platforms for 2025: A Complete Review
06 Feb 2025 | By Team WHImagine effortlessly boosting your website’s visibility and outranking your competitors. It sounds like a dream, but with the right rank-tracking software, it’s achievable. Effective SEO rank-tracking software provides crucial insights into your website’s performance, helping you to stay ahead. In this blog, we explore the best rank-tracking software for 2025, breaking down their features and… Continue reading Top SEO Rank Tracking Platforms for 2025: A Complete Review
Complementing the Buyer’s Journey: A Guide to Creating Content for the Funnel
05 Feb 2025 | By Team WHThe path to making a purchase is rarely a spontaneous decision. No one wakes up one morning and decides to buy something. Instead, customers embark on a deliberate journey, researching and evaluating options before committing to a brand. This journey is referred to as the buyer’s journey. With today’s consumers being more informed and empowered… Continue reading Complementing the Buyer’s Journey: A Guide to Creating Content for the Funnel
Creating Engaging Presentations Effortlessly with AI
16 Jan 2024 | By Team WHThe ability to communicate ideas effectively is crucial, and presentations play a pivotal role in this arena. The emergence of AI presentation makers marks a significant evolution in how we approach this task. These innovative tools are reshaping the process of creating presentations, making it not only more efficient but also more accessible to a… Continue reading Creating Engaging Presentations Effortlessly with AI
Are Press Releases Still Good for SEO?
11 Jul 2023 | By Team WHHistorically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?
AI vs Search Engines: What’s the Future of AI Content on SERPs?
07 May 2023 | By Team WHThe debate about AI-generated content is prevalent as ever. While there have been claims that AI does not have the emotional intelligence to pull off personalised and thought-provoking content, a surprising 12% of businesses are using AI for content creation. At the same time, popular search engines like Google have not explicitly mentioned being against AI-generated content.… Continue reading AI vs Search Engines: What’s the Future of AI Content on SERPs?