Blogging for Business: How Blog Writing Can Boost Your Growth
Author:Ishani Dhar Chowdhury
Estimated reading time: 16 minutes
Imagine having the superpower to boost your business’s competitive edge—something that could multiply your growth and bring organic traffic. What if we tell you a superpower like this already exists and 78.9% of business owners use it to maximize their ROI?
Are you intrigued?
It’s a simple marketing practice of blogging for business!
You’d be surprised to know that a blog can bring in a 6x higher rate of conversion. A blog helps in building your brand’s credibility, drives traffic, and ultimately fuels your conversion rate.
That’s exactly how Grammarly managed to bring in huge traffic to its website.
Grammarly’s blog section offers multiple quality resources targeted to their ideal target audience. These informative blogs have also expanded Grammarly’s user base—reaching 6.9 million daily users.
So, if you want to replicate Grammarly’s success and skyrocket your brand, this article is just for you. We’ll uncover the benefits of blog writing and analyze different kinds of business blogs. Stick around till the end to know some examples of good blogs to inspire your own.
Is blogging worth it?
Did you know that 70% of customers find promotional blogs more interesting than promotional ads? If you’re a business owner, this statistic should be enough to tell you exactly how crucial it is to connect with your audience.
With well-defined blogging for business strategy, you can accomplish this goal and more! Let’s look at all the ways in which an active blog can help you.
It boosts website traffic
Consistency and authenticity are two primary driving factors to enhance your website traffic.
Think of it this way—blogs will either have an educational or entertainment value. So, following the right frequency, maintaining consistency, and providing precision can significantly boost your website traffic.
More traffic equals more leads and more significant revenue!
According to HubSpot, companies that write blogs four times every week can increase traffic by 3.5x. Whether marketing your footwear collection or company news, business blogging is a strong driving factor for traffic.
How does it help?
A blog with proper SEO and quality content can amplify your brand and
Here’s how blogging helps businesses bring in traffic:
- It adds indexed pages to Google’s SERP ranking
- SEO blogs help in bringing organic traffic
- It gives news to Google that your website is active
Inspiration: Buffer managed to gain a blog readership of 1.5 million with little tweaks in their keywords, headlines, and audits. Consequently, they ranked higher on Google and enhanced their organic reach.
It attracts new prospects
What’s the next step after you maximize website traffic? Lead generation!
With blogging for business, you can effortlessly attract more leads. Winning qualified leads is only possible through blogs targeted to the right demographic. Moreover, one thing you need to wield in this arena is incorporating a proper call-to-action (CTA).
It might be daunting to write a great blog with proper SEO and actionable CTAs. So, if blogging is not your cup of tea, work with professional marketing agencies like WrittenlyHub to meet your blogging requirements. Our team of professionals has what it takes to take your business to the top.
How does it work?
A CTA can either make or break your blog. Here’s how a proper CTA works:
- The user visits your website
- They see the CTA for a free offer
- They click on the offer
- The visitor gets redirected to a form page
- They fill out the form to access the free content
With this, the visitor will eventually turn into a prospect if your sales team approaches them properly.
Once they fill out a form, you can add them to your email list.
Inspiration: 99.9% of HubSpot blogs have a proper CTA to attract readers and gain prospects. Here’s a look at some of them.
It builds customer engagement
Blogs create engagement that advertisements could never do. Most business blogs address a need-based topic that connects readers on a different level.
For example, imagine someone trying to find a way to replace their car tire. Your business sells vehicle parts, and you have a dedicated blog section to answer such car-related queries. So, you’ll answer their queries and establish your brand as a reliable source of information.
That being said, you can also produce want-based blogs that create a leisure effect on the readers. This will focus on something unique—creating demand or stimulating it for something that the readers had no clue about.
After reading the blog, they will have a “we want this” feeling.
How do you do this?
It is nothing short of a challenge to create engaging content that piques the reader’s interest. That’s why you can rely on WrittenlyHub’s blog writing services to run an active blog.
Here’s how you should write blogs for engagement:
- Make a connection with the reader by understanding their persona
- Keep the tonality and content simple to reach everyone
- Foster an everlasting brand loyalty by helping the readers find answers to their questions
- Write entertaining content using the latest trends
It helps share company news
Blogs can do better than any other content marketing strategy to promote your company news. It’s indeed one of the best benefits of blogging for business. But, why?
A news blog can inform the readers about upcoming updates or past successes.
Around 80% of internet users or customers will ignore paid advertisements. They’d rather consume organic content. That explains why blogging is a great tool for small to large businesses who want to share their company story. With blogs, you can highlight major accomplishments or employee stories.
How do you do it?
Every success story needs to have a voice—your business blogs will do just that. Here’s how you should approach this:
- Add attractive photos (infographics)
- Be authentic about your work (don’t exaggerate)
- Build a list of all the impressive work (write the bad stuff too)
- Write about studies and mention statistics
- Talk about upcoming updates and changes
People will love hearing about your company’s efficiency. In a way, it will help humanize the brand and invoke a selling point for the audience.
Inspiration: Salesforce actively shares company news and updates alongside case studies in their blog that showcase client works.
It brings in long-term results
Are you intrigued by minimal investment and maximum results? Then, blogging for business is right up your alley.
With a proper blogging strategy, you can drive traffic from google. Besides, it also needs thought leadership – A secret ingredient to generate brand awareness!
It’s a demonstration of expressed ideas based on your expertise in a particular domain or niche. In blogging, you have to become the master of your respective field and create brand awareness through education, strategy, and patience.
This is a tactic used by various content marketers to build credibility for their business. Ideally, the main goal of this go-to resource is getting recognized by experts in the field.
If you incorporate lead generation tactics with thought leadership, then you could generate good traffic and better long-term results.
Did you know? If you have spent more than 6 hours on a blog post, you are guaranteed to gain a 31% ROI.
How to gain long-term results?
With blogs, you can enhance the scalability of your business. Even though you cannot harness immediate results, you can count on having a predictable outcome over time.
Investing in blog writing initiatives will help you generate the right traffic. Here’s how:
- Write evergreen blog posts
- Monetize your blogs
- Use affiliate marketing
Inspiration: We bring in another example from HubSpot. They use compounding blog posts to gain traffic over time. Therefore, even you can harness the power of evergreen content.
Create the perfect blogging strategy for your business
Every marketer believes that prioritizing blogging for business will bring in 13x positive ROI. But all of the benefits we mentioned above will fall short without a systemic blogging strategy.
Blogging requires time and patience, along with a whole lot of planning.
Questions like “how to write a blog” or “what is a blog” seem irrelevant in front of the big elephant in the room—how to create a blog writing strategy.
Here are our favorite strategies to get you started (only if you want to triple your chance at success)!
Make a budget
In blog writing, budgeting refers to time along with monetary resources.
Ideally, blogging will cost you. Hence, budgeting your time is crucial since it is a resource that will help gain ROI.
In blog writing, you should always dedicate some time to researching and framing the content.
But what if you don’t have the time? That is where outsourcing blog writing services come in. At WrittenlyHub, you will get a strategic approach towards creating a blog curated for your audience and business. Setting up your content through proper planning and writing is our specialty.
This way, you can set yourself apart from competitors.
At the same time, you need to formulate a budget plan for the following strategic approaches:
- Website hosting if your website cannot handle traffic
- Technical support for your blogs (Plugins)
- Social media advertisements (Organic or otherwise)
- Email marketing through promotional newsletters
- Investing in podcasts, videos, or more
Heads up: Be prepared to spend more on content if you want to refrain from sabotaging your content plan.
Define your goals
Want to access innate influence in your lives? Set goals! Similarly, goal-setting for blog writing is important if you want to search for a successful destination.
Indeed, a clearly defined goal will make you a part of the 30% bloggers who achieve success.
Predefining the result or goals that you want to achieve will help you overcome obstacles. According to Simon Sinek’s TED Talk, “your goal is your why.”
Asking yourself some important questions will help you with your blog writing end goals. Like, the how, the what, and the way. This way, you can harness the true benefits of blogging for business.
So, how do you do it? We suggest you follow these steps:
1. Visualize and brainstorm
2. Arrange/fit your goals together
3. Evaluate the plan
4. Finalize and activate the plan
5. Evaluate and monitor the goals
Think about what you want from your blogging for business strategy. Is it increased sales? Or prospects? Or maybe to build a brand? Either way, you need three objectives to incorporate into the blogging framework.
Research the market
Imagine hopping into the shower during a winter evening and getting drenched in ice-cold water. Frustrating, right? Turning the knob from right to left can change the water from cold to hot.
Just like your water turned hot with the switch of a knob, a little effort can go a long way in blogging for business.
It shows that simple analysis, analyzing, and research can help you reach that extra mile. But what is good market research? We have curated a simple list of things that you need to look into while researching the market:
- Who is my audience, and where are they?
- Which articles get the most visits?
- What are the trends for my industry?
- What are the complaints on my blogs?
Use Google Analytics to get an accurate result from market analysis. Market research can help you retain your readers by gathering the right statistics. For example, if they have come back 3.15x then, they are likely to become customers.
The secret to maximizing ROI from blog writing is to write for the right audience. With proper market analysis, you can become aware of the underlying goals of your target audience and help them achieve these goals. It can also help you determine what your competitors are up to!
Create a content plan
Everything will fall into place if you build a perfect content plan.
Initially, you need to understand the different types of business blogs. There are four main blog formats that you can utilize in your blogging for business strategy.
Take a look at the resources that can change your business forever.
Types of business blogs
- News Hub Blogs – These talk about your company in a corporate essence that attracts stakeholders, investors, etc. Examples of news hubs include a press release, award speeches, product updates, etc. The advantages of a news hub are:
o It can act as a news dump section
o It highlights your BTS activities
o It helps with reengagement
- SEO Blogs – It harnesses the use of the perfect keywords to rank on Google and attract the right audience. Indeed, these blogs are in a listicle format with keyword-infused subheadings. It helps in delivering information on different blog writing topics. The advantages of SEO blogs are:
o Draws in traffic organically
o Increases domain authority
o Better presence in Google
- Opinion-Driven Blogs – This “thought leader” blog post generates opinions from the targeted audience. Therefore, it takes a firm position in an industry debate that has been trending. The benefits of opinion-driven blogs are:
o A strong presence on an ongoing issue
o Possibility of numerous shares
o A firm opinion that intrigues audiences
- Media Brand Blogs – These blogs have a separate domain and remain unaffected by your brand’s sales or marketing funnels. It’s the collective accumulation of content created by a brand to benefit a specified/defined audience primarily. Such a strategic content marketing plan has different forms, like: podcasts, videos, eBooks, magazines, etc.
We would recommend using SEO blogs and news hub blog ideas before researching a topic.
Topic research and content planning
Researching blog topics is nuanced and effort-intensive. Besides, it takes a lot of effort and time to brew the perfect content. Hence, we follow a few steps to ensure the highest quality in our work:
1. Keyword research – The process of finding or discovering relevant phrases or words that your target audience can use to find answers on the search engine. Injecting these keywords in your blogs or articles will help you rank better.
2. Competition analysis – You can analyze similar websites and evaluate your competitors to categorize the best course of action. Besides, it will help you understand the weaknesses and strengths of your opponent while giving you a proper idea about the market needs.
3. Headline research – The most crucial part of content planning is finding a relevant topic that can bring good ROI to your business or traffic to your business. The headline will determine the importance and nature of your text.
Once you have determined the topic and the type of business blog, it’s best to choose a tool for content planning.
You can utilize content planning software like Google Sheets, Basecamp, Trello, Notion, and ContentCal. These tools have features including content objective planning, assignment, calendars, and more.
Are you ready to easily plan out a proper content planning objective while staying consistent?
Write, Publish, Review
Once you have determined a goal, a content type, and a process, it is time for you to write the actual content.
Plagiarism is a grave sin when it comes to blog writing. Therefore, write authentic content optimized with keywords (but do not stuff) targeted to the right audience.
You can look at Content Marketing Institute for inspiration. They utilize news content and other marketing-related pieces. Moreover, they also use valuable information from industry leaders and have a simple color combination.
This blog talks about all the trending topics in the content marketing world.
You can understand that writing good content and correctly publishing it is crucial if you learn from them. For example, you need to be consistent and have an appealing design for your website.
Once you have published all your blogs, reviewing them on Google Analytics is important.
With that, you can harness the true benefits of blogging for business and become better. Indeed, you need to use trial and error methods to understand what works best with your clientele.
5 business blogs to inspire your own
You will find numerous blogs on the internet, but only a few would inspire you. Take a look at a few of the business blogs that we drool over.
Moz acts as an influential thought leader for opinion-driven blogs in the computer systems design industry. With the blogs, they have created a discussion.
Every reader will try to seek knowledge or advice from Moz blogs. They are experts in SEO with the ability to enhance social media engagement. The authors create content to interact and educate their community through hand-drawn infographics unique to Moz.
What sets it apart: They use social media engagement and content writing together.
You should first go and look at their blog, “Killer user onboarding starts with a story.”
This B2B company depicts a creative way of delivering useful content. They refrain from creating professional content that is hard to digest.
Instead, they create a unique copy filled with design and concepts that can grasp anyone’s attention. It is easy to understand and offers an engaging business blog style.
What sets it apart: They transform boring professional content into interesting graphical skits.
We’ll admit it; when it comes to HubSpot’s content marketing, we do get a little biased.
Every HubSpot blog speaks for itself. We consider them to be perfect blogging for business content. The information they provide is effective enough to help anyone looking for marketing-related help.
Irrespective of your agency, harnessing the content plan of HubSpot will be beneficial. The blogs offered by HubSpot are highly informative and it’s a one-stop destination for all marketers.
What sets it apart: Everything! From design to execution and the actual content. HubSpot is always on #1 of Google due to perfect SEO.
Microsoft has a dedicated section talking about success stories and internal news. Moreover, some of the special holiday content produced is nowhere near their domain.
We find it intriguing that every reader has access to information about the team to content about data protection. They create unique content based on market drivers, their team, and other topics irrelevant to their services.
What sets it apart: Enthralling underdog stories.
Are you a designer, a marketer, or just a curious soul? The blogs on Canva Design School are everything a design enthusiast will ever need. You will find inspiration from the wonderful business blogs they create. They provide visually-appealing ideas and tactics to improve marketing strategies.
What sets it apart: They focus on branding and design tools along with an amazing CTA.
There you have it—a simple and effective way to leverage blogging for business.
With blogging, your business can gain 126% better lead growth. There’s no doubt that an active business blog will do wonders for your business.
Blog writing is easy if you have help. That is why content writing agencies like WrittenlyHub exist. We have experts who can bring in huge ROI for your company by posting the right content and targeting the right keywords.
Blogging helps boost website traffic, attracts new prospects, and builds customer engagement.