Top 25 SEO Tools in 2025 to Attract Organic Traffic to Your Website 

Marketing

Even with organic and high-quality content, leading brands and websites use SEO tools to optimize their content. According to Hubspot, 60% of marketers use 4-6 different SEO tools to drive traffic to their websites. 

Imagine having access to SEO tools that optimize your content and attract organic traffic. No more guesswork, no more wasted efforts—just proven tools that deliver results. 

This blog will explore the top 25 SEO tools of 2025. These tools will improve your website and attract more organic traffic. From keyword research to analytics, these tools are your secret weapon for digital marketing success. 

The Best Keyword Research Tools in the Business  

The primary purpose of an SEO tool is to present you with relevant data. These tools have multiple features on one platform. They include keyword research and search performance measurement. 

SEO is not a myth; it helps brands solve their visibility problems. The top SEO tools automate tracking your website’s search traffic. They help find and fix gaps in your SEO strategies. 

Here are some of the best SEO tools 2025 that promise to make your job easier. 

1. Google Search Console

Google Search Console is a free-to-use platform that lets website owners monitor how Google views their site.  

The key features of GSC include:  

• Search Analytics Report 

• Data Highlighter 

• HTML Improvement Tool 

• Sitemaps 

Google Search Console is the perfect tool for beginners and seasoned professionals, with an option to track the SERP of your website on the search engine. It offers site indexing, allowing website owners to submit multiple web pages. Major brands using Google Search Console include Tortuga, Blue Coffee Box, Content Intelligence Media and several others. 

2. Google Analytics

Unlike Search Console, Google Analytics focuses on the interaction of users with your website. The best part of using Google Analytics is the comprehensive data it provides, thanks to Google. The data in Google Analytics lets you know if your SEO efforts are paying off. 

Data Analytics also stands apart from other major SEO tools due to other features like:  

• Conversion Reports 

• Customs Report 

• Enhanced E-commerce 

• Better Google Ads Integration 

It provides comprehensive insights into each user who visits your website and informs you about the following. 

• How they found you 

• Their purpose on the website 

• Who they are 

Google Analytics offers many benefits, including automated tracking. It also increases web traffic and offers enhanced user privacy. These among other reasons is why 65% of all websites, including General Electric, NASA, Barnes & Noble, among others have Google Analytics installed. 

3. SEMRush

In recent years, Semrush has become one of the top SEO tools. Businesses use it for search engine optimization and digital marketing. 

The prominent feature that differentiates SEMRush is the Domain vs Domain analysis tool. The platform tracks your website traffic and gives insights. It also compares your progress to your competitors. 

Semrush delivers more detailed data in several areas; this is why highly technical users prefer it. Take keyword research, for example. Semrush gives you Google PPC keyword data and search volume difficulty. 

Adobe Inc., and Infosys are the popular brands that use SEMRush for repositioning their SEO. 

4. Ahrefs

Ahrefs is a well-known website crawler. It uses data from several search engines. It is a powerful tool that carries out a full site audit. It will check your website for technical and on-page SEO issues. The results are accompanied by recommendations to increase website visibility and improve rankings. 

Some key features of Ahrefs include:  

• Site explorer 

• Keyword explorer 

• Competitive analysis  

By using Ahrefs, you will see the web pages currently linking to your website. Ahrefs also lets users conduct a comprehensive site audit and identify broken links. With Ahrefs, global conglimerate, IBM added $80 million of annual traffic value in two years.  

5. KWFinder

Right off the bat, KWFinder grabs your attention with its emphasis on finding long-tailed keywords from over 50,000 locations. The tool also shows you historical search volumes that help you understand keyword density. 

Lastly, KWFinder has a built-in SERP analysis tool. It helps you find the best keywords for geo-targeted outreach. 

Features of KWFinder include: 

• Link Profile Strength 

• Smart keyword filtering 

• Beginner friendly interface 

• Easy to use 

KWFInder is a valuable SEO tool as it offers the following benefits and more:  

• It provides exact search volume and search trends 

• Helps with content creation 

• Provides effective link-building 

• Affordable compared to most SEO tools. 

The good mix of simple and advanced data sets on KWFinder have helped emerging brands like, One More Cup of Coffee take their SEO strategy to the next level. 

6. SEOquake

SEOquake is another free SEO tool on our list. It primarily functions as a browser extension tool.  

• Easy to install 

• Real-time SEO audit feature,  

• A seamless user interface to analyze your website comprehensively. 

• It also comes with a link examiner.  

• A free Chrome extension that showcases SEO metrics for your website. 

SEOquake seo tool offers many benefits including compatibility with several browser extensions. It is easy to use, even for a beginner, and combines cloud and systems storage into a single workspace.  

7. WooRank

Woorank is a handy Chrome extension. The popularity of Woorank has grown in recent years thanks to its unique features, which include:  

• Its marketing checklist 

• API calls that help you scale 

• Analysis and reporting on multiple sites 

• Benchmarking and indexing for hundreds or thousands of websites. 

It offers a consolidated tool for SEO analysis, which you can use to achieve the following: 

• Track and assess the traffic to your website 

• In-depth progress to track and optimize SEO strategies 

• Website and marketing data 

WooRank is also efficient in notifying you about repeated content and weeding out security issues. Kaspien Inc was able to complete one month of work in two days and improved its site’s score from 44 to 80. 

8. Moz Pro

Moz Pro is an all-in-one SEO tool. It can help you rank higher, attract quality visitors, and run effective SEO campaigns. 

With rave reviews, Moz Pro stands out due to its robust keyword feature tool. Other significant features include:  

• Tracking and identifying relevant high-traffic terms  

• It delivers an exhaustive look into user search terms  

• Keyword ideas.  

• In-built keywords saving feature 

Overall, Moz Pro offers an easy method to collate SEO analytics through various engines. It also helps businesses track their ROI efforts. In addition to bringing significant transparency to various industries through the insights it provides.  

TELUS, a Canadian telecommunications company cut its SEO reporting by half with Moz Pro’s STAT GDS. 

9. Google Trends

While less comprehensive than other tools, Google Trends introduces you to the most searched keywords during a particular period. Trends associate more with unfiltered search terms on Google. 

Key features of Google Trends include:  

• Keyword-related data 

• Search volume index 

• Geographical information about search engine users 

Google Trends is a great tool to use, especially when you are doing research. It organizes these queries and filters them into groups according to the topic. It uses visual indicators in the form of charts to communicate these high-traffic keywords in a more readable manner. 

10. Ubersuggest

If you are looking for keyword suggestions and competition dates, Ubersuggest comes highly recommended.  

Features include:  

• Domain Overview  

• Traffic analysis 

• Competitor’s analyst 

• Backlink data 

The benefits of using the Ubersuggest SEO tool include the following: 

• Domain overview to help you get the full picture of a website’s online visibility 

• It showcases various content marketing and SEO strategies that work for the competitors,  

• It provides insights to improve your website’s search traffic. 

Ubersuggest also focuses on familiarizing you with high-ranked organic keywords and head phrases to boost your website on SERPs. With Ubersuggest, CNN reached 1 billion pageviews in 2022.  

11. Bing Webmaster

Contrary to popular belief, Bing attracts heavy user traffic. The search engine attracts approximately 1 billion visits each month. 

Bing has capitalized on this demand with Webmaster, an SEO tool that offers a dashboard to track key SEO metrics for your website. The significant features of Bing Webmaster include:  

• Site indexing 

• URL inspection 

• Keyword-and page-level analysis 

The benefits of using Bing Webmaster are numerous to count. Thanks to its site indexing feature, websites can achieve a high organic rank on Bing. Furthermore, it provides high-quality imagery and video visibility in local and organic search results.  

12. SpyFu

SpyFu is one of the best keyword research tools in the market today. It offers a way to tap into your competitors’ insights by helping you identify keywords with the maximum search volumes. Access to monthly keyword searches and ranking difficulty also helps formulate keyword ideas and optimize SEO strategies for maximum engagement. 

Key features:  

• Competitor research and keyword analysis 

• Integrates better with Google Search Console for accurate data 

• Cost-effective and value-for-money 

• In-depth SERP analysis 

SpyFu also offers smart recommendations to scale organic website traffic and streamline website tracking. 

13. Answer the Public

Offered by Neil Patel, Answer the Public introduces you to niche searches. This tool tracks autocomplete data from various search engines. It shows you search terms related to phrases relevant to your business. 

Best feature:  

• Vs. Keywords 

• 150+ keyword ideas 

Answer the Public aims to help you devise new keyword strategies. 

14. UpCity

Considered one of the most detailed free SEO tools, UpCity is known for offering an analysis report for your website. This free report has SEO analysis and performance results. It compares your website to your competitors. 

Key features:  

• Social Media Metrics 

• Review Monitoring 

• Customer Review Platform 

• Campaign Management 

The UpCity report looks at link building, on-site analysis, and accessibility. It gives an overall view of your website. It helps businesses create a free profile to establish their digital footprint. In addition, UpCity increases the credibility of B2B companies. 

15. Majestic

Majestic shows its SEO expertise by introducing two key ranking factors: trust flow and citation flow. Majestic measures these criteria to check for the quality and quantity of links on your website. 

Key features: 

• Site Explorer – showcasing webpage performance 

• Complete list of link-specific tools 

• Link mapping that shows where your website fits on the internet 

16. Screaming Frog SEO Spider

The free version of Screaming Frog can scan about 500 URLs. It tracks SEO performance and detects issues. Screaming Frog can find duplicate content, broken links, and site metadata. It can help improve organic search rankings. It can also integrate with Google Search Console and Analytics to improve the crawl range. 

17. GrowthBar

GrowthBar utilizes artificial intelligence to help optimize blog keywords for your website. Its reputation as an SEO tool stems from its keyword research, rank tracking, and backlink tools. 

The platform also offers an audit function to search for SEO optimization amongst content published on your website. This feature can help with issues related to structured data, broken backlinks, or non-optimized images. 

18. BROWSEO

Unlike other tools on the list, BROWSEO can check for SEO optimization when you enter a webpage link on its website. It shows a simpler version of the website. It highlights key areas to improve for better SERP rankings. 

Key features:  

• SERP preview 

• Text analysis and highlighting 

• Meta Information 

BROWSEO emulates a search engine algorithm by breaking respective websites into HTML pages. The elements of this page are then analyzed further to break down each part and detect issues if present. 

19. Siteliner

Like BROWSEO, Siteliner possesses a dedicated webpage with a space to enter the required URL. The results showcase duplicate content, broken links and other SEO metrics that impact rankings. 

These problems are highlighted in the form of visual charts to enhance readability. 

Key features of Siteliner include:  

• Page power – to know the influential pages 

• XML sitemap – to enhance search engine’s ability to crawl your website 

Users of Siteliner have confirmed that the tool points out broken links for immediate action. Siteliner also identifies repetitive content and enhances website speed. 

20. Seobility

Seobility has all the standard tools to check website optimization. They include an auditor, a rank tracker, and a backlink checker. It checks for four main components of SEO for your website – technical, off-page, on-page SEOs and content. 

Features include:  

• Content report 

• Deep-dive SEO site analysis 

This tool also possesses a monitoring service that keeps you updated about the status of your websites. SEObility crawls your site and lets you know about SEO issues like: 

• Blocked pages 

• Sitemap problems 

• Slow loading pages 

• Technical SEO issues 

Brands like Smasung, Best Western trust SEObility for their Search Engine Optimization tools.  

21. Keywords Everywhere

Keywords Everywhere is a Chrome extension. It provides details of your targeted keywords. It uses metrics like search volume, trend data, and cost-per-click. It shows a picture of relevant keywords, with their competition. 

It shows high-traffic long-tail keywords. This helps you find users’ preferences for specific queries. Websites like American Red Cross, BBC and CDC trust Keywords Everywhere Search Engine Optimization software.  

22. Keyword Hero

The primary aim of Keyword Hero is to unveil search intent. It focuses on exhibiting the intent of organic traffic directed at your website. Keyword Hero also presents detailed metrics into the bounce rates and the conversions achieved with a particular keyword. 

However, the most innovative feature of Keyword Hero include:  

• The option to optimize content according to the type of query.  

• Keyword filtering depending on the nature of your content  

Keyword Hero helps you find the keywords that Google hides from your analytics. It is also an affordable alternative that enables you to identify the keywords that are working for you. This is why 40,000+ companies currently utilize Keyword Hero’s SEO tools on their websites. 

23. Internet Marketing Ninjas

Another free SEO tool on this list is Internet Marketing Ninjas. It offers many website optimization services. Whether you aim to perform site crawling to discover broken links or use their on-page optimization, this tool lets you do that. 

Key features include: 

• A social image resizer tool to optimize image 

• Ability to multitask 

• Low-cost option 

Benefits of using the Internet Marketing Ninja include: 

• Convenience and quick service 

• Demographic targeting 

• 24/7 marketing 

Retail giant Best Buy is one of the major brands that use Internet Marketing Ninja on their website.  

24. Remove ’em

Remove ’em emphasizes detecting and eliminating redundant links. It uses a proprietary algorithm to classify links and improves the overall structure of your blog or landing page. 

Key features include:  

• Campaign tracking 

• Deep source linking 

• Webmaster outreach 

Remove ’em performs a comprehensive site analysis to highlight outdated or lousy-quality links that could interfere with your SEO rankings. Remove’em’s link removal feature and SEO tools is trusted by brands like Hive Digital, Charles & Colvert Ltd and so on. 

25. Serpstat

Offering a single platform for all SEO requirements, Serpstat is endowed with numerous features like:  

• Access to advanced analytics,  

• Traffic distribution among domains  

• Keyword groupings  

The dashboard also provides relevant functions like technical analysis to detect schema markup and increase the chances of creating content that is search-engine friendly. 

Serpstat’s local SEO tools are the best at helping your brand stand out. They include local keyword research, analytics, and competition research. 

Final Thoughts 

The right SEO tools are crucial for driving organic traffic to your website. The top 25 SEO Tools in 2025 offer solutions like keyword research, backlink analysis, and keyword research. These solutions enhance your online presence and search ranking. 

Using these tools in your SEO strategy can uncover insights, streamline your processes, and improve your results. These tools will help you, whether you’re a pro or a beginner at SEO. 

Ready to take your SEO game to the next level? Start by exploring the top 25 SEO tools mentioned in this blog. And remember, if you need a helping hand, WrittenlyHub is here to optimize your web content, providing the support you need. 

Frequently Asked Questions 

1. Do I need technical knowledge to use SEO tools? 

No. Some technical knowledge can help. However, many SEO tools are user-friendly. They provide easy-to-understand insights. Most tools offer tutorials and support to first-time users. 

Some tools are for advanced users and require strong SEO knowledge.  

2. Do SEO tools guarantee a higher search ranking? 

No. SEO tools can help optimize your website but can’t guarantee higher rankings. Your success in SEO depends on several factors, including the quality of your content, your site’s user experience, and your industry’s competitiveness. 

Beware of any tool that promises to automatically improve your search rankings. 

3. Can I use multiple SEO tools simultaneously? 

Absolutely. In fact, many SEO professionals use a combination of tools to cover all aspects of their SEO strategy.  

For example, you might use one tool for keyword research, another for SEO audits, and a third for backlink analysis. Using multiple tools can provide a more comprehensive understanding of your website’s performance.