How to Create a Brand Name that Speaks to Your Brand Identity

How to Create a Brand Name that Speaks to Your Brand Identity?


When creating a successful brand, one of the most important factors to consider is your brand name. Your brand name should reflect your brand identity, communicate your values and personality, and be unique enough to stand out in a crowded marketplace. In this article, we’ll explore the steps you can take to create an excellent name for your brand, along with real-life stories and examples to help you along the way.

Align Your Brand Name

The first step to creating a great brand name is to align it with your strengths and passions. When you’re passionate about something, it’s easier to put in the hard work and dedication required to make your business successful. Take the example of Jeni Britton Bauer, the founder of Jeni’s Splendid Ice Creams. Jeni started her business out of a passion for ice cream, and her brand name reflects that passion. Jeni’s Splendid Ice Cream is now a successful business with locations all over the country, and it all started with a love for ice cream.

To create a strong brand name that resonates with your personal values and abilities, it is important to consider your strengths and skills and align them with your passions and interests. This can help you create a brand identity that reflects who you are and what you stand for.

For instance, suppose you are a talented graphic designer who is passionate about nature. In that case, you could leverage your skills and interests to come up with a brand name that reflects your unique value proposition. A possible brand name for your graphic design business could be “Wild Design Studio.” This name not only reflects your passion for nature but also communicates the creativity and uniqueness of your designs. By aligning your brand name with your passions and abilities, you can create a compelling brand identity that resonates with your target audience and sets you apart from the competition.

Discover Your Brand Identity

After aligning your brand name with your skills and interests, consider your brand identity, which encompasses your brand values, personality, and visual identity. Your brand values should reflect your core beliefs and be communicated through your brand messaging, while your brand personality should embody your values. Finally, your visual identity should be unique, visually appealing, and memorable to help you stand out. Crafting a strong brand identity can help you connect with your audience, build trust, and drive business growth.

To determine your brand identity, start by thinking about your target audience. 

  • Who are they? 
  • What are their values and interests? 
  • How do they perceive your brand? 

To create a strong brand that resonates with your target audience, it is crucial to understand their needs, wants, and preferences. This alignment can help you create a powerful and authentic brand identity that connects with your audience on a deeper level, builds trust, and drives business growth.

Establish Brand Values and Personality

Your brand values are the guiding principles that define your brand. They should be reflected in everything you do, from your products and services to marketing and advertising. 

Whereas, your brand personality is the way your target audience perceives your brand. Therefore, it should be consistent across your branding and marketing efforts. 

For example, if your brand values include sustainability and environmentalism, you should ensure that your products and services are eco-friendly and that your marketing and advertising reflect those values.

Or, if your brand personality is playful and fun, your branding and marketing should reflect that through bright colors and whimsical designs.

Create an Exceptionally Unique Name

One of the most critical aspects of creating a great brand name is making it unique. You want your brand to stand out in a crowded marketplace, and a unique name can help you do just that. To create a unique name, brainstorm ideas relevant to your brand identity. Seek motivation from your talents, interests, and beliefs, and aim to generate a brand name that is both memorable and purposeful. Get ideas from a naming tool that will efficiently help you create potential names for a business or product 

After brainstorming potential names for your brand, it is essential to conduct thorough research to ensure that your chosen name is not already in use by another business. You should also ensure that your name is easy to spell and pronounce and will work well in your marketing and advertising efforts.

Name Styles & Ideas

If you’re still struggling to come up with a perfect name for your brand, here are some ideas:

  • Brandable, Evocative Names – These names are memorable, catchy, and evoke strong emotions that make them ideal for a brand identity trying to convey an emotion or feeling. For example, Lyft, Apple, Nike, and Amazon are great examples of brandable, evocative names that have become synonymous with their respective industries.
  • Acronyms – Acronyms are a great way to create a unique name that is easy to remember. For example, IBM, UPS, and BMW are all well-known brands that use acronyms as their names.
  • Real Words – Using real words as your brand name can make it easy to remember and pronounce and help you convey your brand identity more effectively. For example, Dove, Patagonia, and Airbnb are all great examples of brands that use real words as their names.
  • Compound Words – Compound words are another great way to create a unique name that is easy to remember. For example, Facebook, YouTube, and WordPress are all great examples of brands that use compound words as their names.
  • Made-Up Words – Made-up words can be a great way to create a unique and memorable brand name. For example, Google, Yahoo, and Skype are all great examples of brands that use made-up words as their names.


Creating a great name for your brand is an essential step toward building a successful business. To position your business for success, it is essential to define your brand identity by determining your brand values, personality, and creating a unique and memorable name. Remember to do your research, be creative, and stay true to your brand identity, and you’ll be on your way to creating a brand name that truly reflects your business.

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