ecommerce content writing

How to Leverage Ecommerce Content Writing to Skyrocket Your Sales?


To drive more sales, you must rise to the top of search engines and acquire high-quality traffic. And then, you need to convert this traffic into leads and sales. Your ecommerce store won’t survive without conversions, no matter the traffic.

The good news is content marketing helps to multiply your conversion rate by almost six times. By providing customers with essential information via the content they need to make an informed decision, you increase the chances of persuading them to take the desired action and become paying customers.

So, get started with ecommerce content writing with these five of the best tactics:

1. Place Emphasis on a Smooth Blog Setup

Interestingly, blogging controls 6% of ecommerce sales (and doubles to 12% for businesses that engage in regular blogging for 12 months).

When your company features a blog that discusses your industry and how your products and services help consumers’ pain points, your target audiences discover and acquire trust in your brand’s expertise. And when it comes to online shopping, trust plays a fundamental role.

Remember the following tips to ensure that your blog posts lead to purchases.

  • Strategically insert product page links and CTAs
  • Ensure website content primarily offers valuable guidance, information, and advice.
  • Subcategorize your blog sections
  • Don’t build your blog on a subdomain

Look at Studio McGee, which combines product links with content in a helpful, non-salesy way. As an interior design brand selling home goods, their blog posts are dedicated to helping create beautiful rooms with inspiration from their products and designs.

2. Develop a Product or Services Guide For your Consumers

Products for ecommerce content writing

Another great way to leverage ecommerce content writing is to develop buying guides that allow you to put your offerings in front of consumers subtly. Product guides help consumers understand how to use, assemble, or fix your products. They also offer in-depth information on the services you offer.

Essentially, you can create buying guides for almost any product. Better yet, take a seasonal approach, and develop seasonal buying guides for holidays or occasions such as Christmas, Father’s Day, etc.

3. Write Clear, Concise, and Relevant Product Descriptions

Product Description for ecommerce content writing

A Salsify report proves this by stating that around 87% of online customers said good product descriptions impact their purchase decisions. It’s one of the final things consumers look at before purchasing. So, effective product pages that inform well are necessary for your ecommerce business to boost sales. Here’s how to write one:

  • Clear and Concise: Keep it as short as possible, including only important facts, benefits, and technical details
  • Informative: Highlight the essential features of your offerings
  • Ability to solve problems: When writing ecommerce product description, focus on user problems and how it solves practical issues
  • Engaging: Don’t be too formal or uptight, but conversational and straightforward.

4. Show Off your Offerings with Video Content

There is a greater emphasis on visual content in the ecommerce sector than in any other because, in nearly every step, buyers want to see what they are buying – and in as much detail as possible.

A video of a product or service in use gives buyers a good look into what they are investing in.

This is why many of the best ecommerce brands focus their ecommerce writing strategy exclusively on developing high-quality video types of content. There are many ways to use video for your ecommerce business. You can think about developing short-ad campaigns, in-depth webinars, online courses, YouTube channels or anything else.

Video Content for ecommerce content writing

Let’s look at Lush, which has millions of views on each post. Their video channel is full of engaging and targeted content, from how it is made to animated shorts on their most popular products.

Having videos on how its products are made focusing on ingredients, Lush gives buyers a good indication of suitability and quality.

5. Add an FAQ Page or Help Centre

FAQ page for ecommerce website

A page dedicated to Frequently Asked Questions is an invaluable strategy for content writing for ecommerce website. They’re accommodating and effective for ecommerce marketing. Besides answering customer queries, FAQs can also help build trust with potential customers, enhance site navigation, improve SERPs rankings, and build your brand authority.

If you’re offering a product, think about questions like:

  • Do you deliver to my location?
  • What is your shipping cost?
  • What is your return policy?

While providing a service, look at these questions:

  • Can I get a refund if I am not satisfied with my service?
  • Is there a free trial period?
  • In how many days can I expect you?

Ready to Get Started with Your Ecommerce Content Writing?

Successful ecommerce content writing supports customers throughout their purchase journey and increases ecommerce business sales.

Ensure your blog posts are SEO-optimised and structured around topics that address your customer’s pain points or needs. Make your product guides and product descriptions well-informative and easily understandable. Also, make sure that your content creation is visually appealing. Images and videos play a vital role in an ecommerce brand content as consumers want to see the product before purchasing.

Finally, clear your customer’s queries with a FAQ or help centre.

Remember, it may take time for your content to deliver results, but with consistent and informative ecommerce website content writing, you will reach your sales goals.

If you’re ready to invest in ecommerce content marketing that will help your business grow for years to come, WrittenlyHub offers ecommerce content writing services to help you get the best ROI.

People Also Ask

1. What is ecommerce content writing?

Ecommerce content writing is all about understanding the buyer, what content interests them, and how they like to consume it. Creating content for an ecommerce website usually is product-focused but will also venture into how that product suits a particular lifestyle.

2. What are some examples of ecommerce content writing?

Ecommerce content writing applies to category page copy, product description copies, articles, blogs, FAQ copy, and other written content on an ecommerce website.

3. Is blogging a good idea for ecommerce?

Yes, blogging for ecommerce brands can help them earn more attention and traffic on their website.

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