A Stepwise Guide on How to Develop a Blog Content Strategy
Author: Team WH
Published On: 08-05-23
Estimated reading time: 6 minutes
Content marketing has taken over the marketing space, with blogs as a central element. Blogs can attract leads to your sites, create brand awareness, and exhibit your expertise in the industry.
However, to ensure that your blogs perform well, you need to know how to develop a blog content strategy. A properly defined blog content strategy with in-depth research and thorough insights increases the chances of your blogs achieving their goals.
In this blog, we will help you understand a blog content strategy, why you need it, and how to develop one with the right steps. So let us dive in right away!
A blog content strategy reflects your vision for your blog. Just like a business needs a strategy to move in the right direction, a blog content strategy helps you carve the path that will help you reach your end goals.
A successful strategy involves a clear idea of the goals you want to achieve with your blog, how you want to reach those goals, and how to measure if you are on the right track.
A blog content strategy is about deciding the why, who, what, how, and when of your blogs.
- Why are you writing a blog? The goals you need to achieve
- Who are you writing for? Your target audience
- What are you going to write about? Your content topics
- How are you going to blog? Keyword search and identifying the platform
- When do you want to post the blog? Scheduling your content
The Importance of Learning How to Develop a Blog Content Strategy
Over 6 million blog posts get published every day, but not all of them receive the traffic they target. Your blogs might have good content, but you need a clear strategy to help them reach your audience.
Additionally, when you sit down to create a blog content, you might turn out wasting a lot of time in finding new ideas and conducting keyword research. A pre-planned content strategy helps you overcome these challenges. Moreover, a good blog post created with a thoughtful strategy will also create brand awareness and educate your audiences.
As you now understand how a blog content strategy helps you drive organic traffic for your website and generate leads to grow your business, it’s time to learn how to develop a blog content strategy.
Think about the purpose of your blog and what questions you want to answer.
For instance, if you are creating content for your online sportswear and gym equipment store website, your goal is to provide tips and tricks on using the right equipment and gear while exercising through your blog.
Make sure the goals you set are realistic and achievable and earn the results you desire. Define your goal at the onset, and it will help you keep all the other elements of your strategy in place.
Define Your Audiences
To develop high-quality content ideas that impact the reader, it is essential to identify who you are blogging for. Hence, before you start planning your content, identify your audiences.
By specifying your reader list, you can produce content that is valuable and relevant to your target audience’s interests and compels them to convert. Setting your targeted readers helps, especially when you have started blogging.
As a seasoned blogger, you might want to analyze your audience and conduct market research periodically to determine if your target audience remains the same or if you need to recognize your new reader base.
Most brands start their content marketing journey with blogs. So, it is better to audit your content to check if you are moving in the right direction. Ask yourself,
- Is the content aligning with your goals?
- Is the content offering any value to your reader and addressing their pain point?
- Is the blog engaging enough for the readers?
- Does the blog contain your target keywords?
Additionally, if you decide to venture into new formats, analyzing your top-performing and lowest-performing blog posts using tools like Google Analytics will help refine your content.
Performing competitive research is crucial to find inspiration in blogging for business. Analyzing your competitor’s blogs helps you identify what works for them, which keywords are bringing traffic, where they are doing well, and what isn’t working.
There are two types of competitors you should look for
- Business competitors – Brands that provide similar products or services to the customers.
- Content competitors – Websites you are fighting against to appear in search engine results pages SERPs, but they may not necessarily have the same business as yours.
Identify The Target keywords
Now that you have determined your goal, identified your audiences, and analyzed what your competitors are doing, it is time to research the target keywords. Researching keywords helps you find what people are looking for on your website and is crucial for SEO.
You must have recognized a few keywords from your competitor’s blogs; you just need to add some of your own using keyword research tools such as Google Keyword Planner, Google Trends, KWFinder, Ahrefs Keyword Explorer, and more.
Writing and publishing content on time is significant to boost the impact and effectiveness of your blogs. A content calendar helps plan your content and keep track of what to write and when to publish.
You can brainstorm blog ideas and feed them into the calendar beside an intended date and time. This will help you get down to writing immediately without wasting time searching for ideas, especially on days when you cannot concentrate. Moreover, you can plan how many blogs you wish to publish per month and be consistent about it.
As you have identified your audience, what you will write about, how to research keywords, and plan your content, it is time to kickstart your blog strategy. Besides a good strategy, you will need to create content that is
- Well-written with proper grammar and spelling
- Thoroughly researched to showcase your expertise
- Structured well with a proper headline, main content and conclusion.
Once you’ve created a blog content strategy, the next step is to be consistent with creating and publishing your blogs. If you need expert help in understanding how to develop a blog content strategy for your specific business needs,WrittenlyHub can help you with that and more!
Our team of experienced content strategists and qualified blog writers will help you at every stage of developing high-quality blogs for your brand. Connect with us today and start working on a blog content strategy that aligns with your business goals and helps you grow.
1. What is a blog strategy?
2. How do I write a good blog?
A well-written blog should have
- A relevant theme
- A catchy title
- A systematic layout
- Valuable solutions for the reader
- Designed as per SEO
3. What should I include in my content calendar?
An ideal content calendar contains:
- A planned list of blog topics
- Marketing funnel stage
- Publishing dates
- Status updates on content pieces
- Any comments on published pieces