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In the last few years, one name has emerged as a force behind the AI revolution—Sam Altman, the CEO of OpenAI and the visionary behind ChatGPT. With his leadership, AI has transformed from a niche concept into a mainstream tool that’s changing how we work, learn, and create. But what makes Sam Altman’s approach so… Continue reading abc
Imagine effortlessly boosting your website’s visibility and outranking your competitors. It sounds like a dream, but with the right rank-tracking software, it’s achievable. Effective SEO rank-tracking software provides crucial insights into your website’s performance, helping you to stay ahead. In this blog, we explore the best rank-tracking software for 2025, breaking down their features and… Continue reading Top SEO Rank Tracking Platforms for 2025: A Complete Review
The path to making a purchase is rarely a spontaneous decision. No one wakes up one morning and decides to buy something. Instead, customers embark on a deliberate journey, researching and evaluating options before committing to a brand. This journey is referred to as the buyer’s journey. With today’s consumers being more informed and empowered… Continue reading Complementing the Buyer’s Journey: A Guide to Creating Content for the Funnel
Ever landed on a webpage and felt compelled to click a button or sign up for something? That’s the magic of a well-crafted landing page. In digital marketing, landing pages are the secret sauce that turns casual browsers into engaged customers. They are not just ordinary web pages but powerful tools designed with a specific… Continue reading The Power of First Impressions: Mastering Landing Page Conversions
Even with organic and high-quality content, leading brands and websites use SEO tools to optimize their content. According to Hubspot, 60% of marketers use 4-6 different SEO tools to drive traffic to their websites. Imagine having access to SEO tools that optimize your content and attract organic traffic. No more guesswork, no more wasted efforts—just… Continue reading Top 25 SEO Tools in 2025 to Attract Organic Traffic to Your Website
Imagine effortlessly boosting your website’s visibility and outranking your competitors. It sounds like a dream, but with the right rank-tracking software, it’s achievable. Effective SEO rank-tracking software provides crucial insights into your website’s performance, helping you to stay ahead. In this blog, we explore the best rank-tracking software for 2025, breaking down their features and… Continue reading Top SEO Rank Tracking Platforms for 2025: A Complete Review
The path to making a purchase is rarely a spontaneous decision. No one wakes up one morning and decides to buy something. Instead, customers embark on a deliberate journey, researching and evaluating options before committing to a brand. This journey is referred to as the buyer’s journey. With today’s consumers being more informed and empowered… Continue reading Complementing the Buyer’s Journey: A Guide to Creating Content for the Funnel
Ever landed on a webpage and felt compelled to click a button or sign up for something? That’s the magic of a well-crafted landing page. In digital marketing, landing pages are the secret sauce that turns casual browsers into engaged customers. They are not just ordinary web pages but powerful tools designed with a specific… Continue reading The Power of First Impressions: Mastering Landing Page Conversions
Even with organic and high-quality content, leading brands and websites use SEO tools to optimize their content. According to Hubspot, 60% of marketers use 4-6 different SEO tools to drive traffic to their websites. Imagine having access to SEO tools that optimize your content and attract organic traffic. No more guesswork, no more wasted efforts—just… Continue reading Top 25 SEO Tools in 2025 to Attract Organic Traffic to Your Website
Imagine effortlessly boosting your website’s visibility and outranking your competitors. It sounds like a dream, but with the right rank-tracking software, it’s achievable. Effective SEO rank-tracking software provides crucial insights into your website’s performance, helping you to stay ahead. In this blog, we explore the best rank-tracking software for 2025, breaking down their features and… Continue reading Top SEO Rank Tracking Platforms for 2025: A Complete Review
The path to making a purchase is rarely a spontaneous decision. No one wakes up one morning and decides to buy something. Instead, customers embark on a deliberate journey, researching and evaluating options before committing to a brand. This journey is referred to as the buyer’s journey. With today’s consumers being more informed and empowered… Continue reading Complementing the Buyer’s Journey: A Guide to Creating Content for the Funnel
Ever landed on a webpage and felt compelled to click a button or sign up for something? That’s the magic of a well-crafted landing page. In digital marketing, landing pages are the secret sauce that turns casual browsers into engaged customers. They are not just ordinary web pages but powerful tools designed with a specific… Continue reading The Power of First Impressions: Mastering Landing Page Conversions
Even with organic and high-quality content, leading brands and websites use SEO tools to optimize their content. According to Hubspot, 60% of marketers use 4-6 different SEO tools to drive traffic to their websites. Imagine having access to SEO tools that optimize your content and attract organic traffic. No more guesswork, no more wasted efforts—just… Continue reading Top 25 SEO Tools in 2025 to Attract Organic Traffic to Your Website
Compelling newsletters are key to a successful email campaign. They must be opened, read, and clicked. To do this, all the puzzle pieces must be in place: appropriate visuals, precise code, a compelling CTA, and convincing copy. While there are a gazillion ways to market a product or service, email newsletters are a tool you… Continue reading Tips to Create Email Newsletters that Gets More Clicks and Shares
The barrier of entry into video marketing is becoming lower with each passing day. Everyone, young, old, and even pets, is going live and creating video content. And you better believe B2B marketers are taking advantage of video marketing. But as more B2B brands get in on the action, how exactly can you use video… Continue reading Elevate Your Brand’s Online Presence with B2B Video Marketing
Buyers are shifting the way they look at advertisements. They want more information, relevance, authenticity, and value, but not in long, dull advertisements or promotions. Other similar changes include the increased use of AI (Artificial Intelligence) in marketing campaigns and the return of experiential marketing. If you are a marketer in 2025, you must be… Continue reading Ahead of the Curve: Top Content Marketing Trends for 2025
Ever thought about turning your passion into profit? Affiliate marketing lets you do just that. By creating engaging content, you can attract a loyal audience and earn commissions from the products you promote. The key to success in 2025 lies in leveraging the latest trends and technologies to create compelling content that resonates with your… Continue reading Captivating Content Creation Techniques for Affiliate Marketing in 2025
Imagine reaching thousands of people, brands, and potential investors on LinkedIn. LinkedIn marketing is not just a trend; it’s an effective tool that can take your business to new heights. From boosting visibility to driving sales, the benefits are endless. Picture your brand driving interactions such that followers eagerly await your posts. Think about the… Continue reading Best Tips to Build LinkedIn Content Strategy for Your Brand
Are you a hotel owner and want more clients to book your property next season? You must know that just the stay does not impress your customers anymore. You need to give them more. Clients are inclining more towards their stay experience when booking a property or a restaurant. The all-time sold-out beach-facing rooms are… Continue reading How to Leverage Hospitality Marketing for more Bookings
Customers today have more expectations from brands than just high-quality products or services. They seek personalized experiences – 86% of customers are ready to spend more for the same. While launching your startup brings so much joy and excitement, it also comes with challenges, especially those of making your brand known and trusted. No matter… Continue reading Best Practices to Boost Your Startup Marketing
Thinking about running a Google ads Campaign but unsure where to start? Despite strict regulations and tight character limits, crafting compelling ad copy is within your reach. With 80% of companies worldwide leveraging Google ads and the platform commanding 92.26% of global searches, it’s a market advantage you can’t afford to miss. Not to mention,… Continue reading The Ultimate Guide to Crafting a Killer Google Ad Copy
Newsletters are a medium of online communication to project your brand right in front of your audience. You can send these via e-mails targeting your clients who have opted for a subscription. E-newsletter is a great way to stay connected with your target market if you are an influencer, a blogger, or a brand. As… Continue reading Craft a Powerful Newsletter with These Newsletter Content Ideas
Are you torn between investing in organic or paid marketing for your business? This can be a difficult choice to make, especially since digital marketing is constantly changing. Organic marketing focuses on building an audience naturally through content, while paid marketing uses paid ads to reach the same audience. When diving into marketing, it’s hard… Continue reading Organic vs Paid Marketing: What Should You Choose?
Ecommerce content marketing is facing rapid changes in consumer behavior, technological advancements, and evolving SEO algorithms. Brands that fail to keep up with these changes risk falling behind in a competitive market. As we move into 2025, simply using traditional methods won’t be enough. Brands must adopt fresh, essential strategies to captivate customers and drive… Continue reading Ecommerce Essentials: 11 Content Marketing Strategies You Must Know in 2025
Nobody exactly knows how search engine algorithms work. There are a lot of nuances to search engine optimization, or SEO, that make it a breeding ground for many SEO myths. Worse still- most of these are backed by SEO experts online. The consequences of believing everything related to SEO are less online visibility, limited audience… Continue reading 9 Biggest SEO Myths Debunked
Are you tired of writing introductions that fall flat? Do you struggle to capture your readers’ attention and keep them engaged? In today’s content-saturated world, a dull introduction can be a death sentence for your article. It’s like a door slamming shut on your readers’ interest. This is especially true when you’re starting a blog… Continue reading Tips to Write a Great Blog Post Introduction
Every day, millions of people turn to search engines to find answers, solutions, and services. In this vast digital marketplace, your ability to appear prominently in search results directly influences your success. People expect fast, accurate, and engaging content. If your SEO game does not deliver, customers will move on within seconds. SEO is the… Continue reading 13 Most Common SEO Mistakes to Avoid in 2025
A brand name is a passcode – a self-reflection – as Irene Adler in ‘Sherlock’ would describe it. When Irene Adler sets a passcode that mirrors her existence, she reminds us that every code, ruled by its purpose, holds a mirror to its creator’s soul. In the same way, naming your business isn’t just a… Continue reading The Power of a Great Brand Name: How to Create a Lasting Impression
Standing out in retail takes more than great products and services. It takes a compelling content strategy that engages and converts. Crafting an effective retail content marketing strategy can be challenging, especially with the changing digital marketing trends and consumer behaviors. However, you can develop advertising strategies by following best practices that capture attention and… Continue reading Tips to Revamp Your Retail Content Marketing Strategy
The digital transformation in education is rapidly accelerating. Along with this speed, Edtech industry’s content marketing must evolve to meet the changing needs of learners and educators. New trends are emerging that promise to reshape how we create and deliver educational content. Let’s explore these innovative trends and see how they are redefining the landscape… Continue reading Exploring the Future Trends in Edtech Content Marketing
Previously, healthcare marketing models focused on drawing patients and doctors to healthcare facilities. But now, the purpose has shifted to improving the overall experience of doctors and patients. Current healthcare trends are led by patient’s increased access to healthcare and the demand for transparency in price and policy. Therefore, healthcare facilities are working to implement… Continue reading 8 Essential Healthcare Marketing Trends 2025
Whether you’re new to online marketing or have a digital presence, guest blogging is a powerful tool. It helps your business in many ways. For example, driving more site traffic or generating new leads. You can raise brand awareness by publishing content on other blogs in your niche and build helpful relationships with other businesses. … Continue reading 7 Ways Guest Posting Can Help Your Business (And How to Do It Right)
Educational technology, or EdTech companies , has emerged as a fundamental element of India’s education field. It’s reshaping how knowledge is delivered, making learning accessible to millions. In a nation as large and diverse as India, EdTech startups play a vital role in leveling the educational playing field. Their success is not only about innovative products.… Continue reading Best EdTech Marketing Strategy in India
Introduction Social media marketing is gaining more traction with every passing year, and 2025 is no different. This year, there are many new trends that you should look at if you are doing social media marketing for your business. Adopting and following the trends early on ensures that your efforts and money invested in social… Continue reading Top 10 Social Media Marketing Trends for 2025
61.4% of the world’s population are social media users! It’s a free resource wasted if companies do not leverage this number in their favour. An effective social media presence gives edtech companies an edge over others. It presents the perfect medium to give the target audience a glimpse of their resources or an insight into… Continue reading Top Tips for Effective Edtech Social Media Marketing
Digital marketing for travel agency has become crucial to the travel industry. For travel companies to advertise their brand, draw clients, and maintain their competitiveness in the modern internet marketplace, digital marketing is essential. Through digital marketing, travel agencies can strengthen their brands and boost website traffic and reservations. With the help of this blog,… Continue reading The Complete Guide to Digital Marketing for Travel Agency
Email marketing is one of the most effective methods to boost conversions. In fact, 73% of marketers believe that emails generate excellent ROI. It holds for retail email marketing as well. However, email marketing is not just about building an email list and converting your leads into loyal customers. There are several steps in between… Continue reading How to Build a Retail Email Marketing Funnel that Converts
Marketing is tough! With varying target audiences, a plethora of marketing platforms, and unprecedented marketing formats like content writing, copywriting, digital marketing, etc., navigating the marketing world can be tricky. This is more so in the healthcare realm, with fierce competition, high stakes, rules and regulations, and customer preferences. Additionally, the personal and sensitive nature… Continue reading Effective Solutions for Top Healthcare Marketing Challenges
As a travel marketer, you know beautiful photos of destinations are vital to promoting travel brands on social media. But do you know how to maximise Instagram to drive business results like brand awareness, engagement and sales? This blog post will teach you how to promote travel business on Instagram through best practices for content,… Continue reading How to promote a travel business on Instagram?
The ability to communicate ideas effectively is crucial, and presentations play a pivotal role in this arena. The emergence of AI presentation makers marks a significant evolution in how we approach this task. These innovative tools are reshaping the process of creating presentations, making it not only more efficient but also more accessible to a… Continue reading Creating Engaging Presentations Effortlessly with AI
Historically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?
The debate about AI-generated content is prevalent as ever. While there have been claims that AI does not have the emotional intelligence to pull off personalised and thought-provoking content, a surprising 12% of businesses are using AI for content creation. At the same time, popular search engines like Google have not explicitly mentioned being against AI-generated content.… Continue reading AI vs Search Engines: What’s the Future of AI Content on SERPs?
Google makes frequent changes to its search algorithms and automated systems, significantly changing how SERP rankings work. Just recently, the tech giant announced the first Google core update for 2023. Released on March 15, it is the initial phase in a long line of planned patches, all aiming to streamline the user search experience. Now, Google search… Continue reading Google March 2023 Core Update Finally Live: Everything We Know So Far
With more than 1.9 billion active daily users, Instagram knows the worth of creators on its platform. Confused why Instagram worries about 50,000 active creators when it has about 2 billion active users? The answer is simple—business. Instagram takes business very seriously, and currently, it’s focusing on the creators to help bring more business. Instagram realises… Continue reading Gear Up to Use Instagram’s Ultimate Media Kit Option for Better Brand Value
Reddit is upgrading the way you navigate your feeds. The social networking community is rolling out a series of changes to make the platform more accessible and customizable. Whether you’re into sports, news, or TV fan theories, you can find a community where you can meet people as obsessed and crazy as you are about… Continue reading Reddit Upgrades its Interface and Feed for Improved Customer Experience
Pinterest is bringing another addition to the array of photo-sharing apps on the market, Shuffles. It’s an invite-only photo collage app born from a Pinterest in-house incubator. It’s been exploding in popularity on TikTok among Gen-Z demographics in particular. The app lets users build collages using the Pinterest photo library or by taking photos using their… Continue reading Pinterest Launches Shuffles, An Invite-Only Collage-Making App
If you’re thinking of changing your TV streaming service, it’s time to get YouTube TV. Launched in 2017, the cordless service was introduced as an alternative for traditional cable TV in the USA. It’s currently in discussion with programming partners to introduce a new lineup of streaming channels to upgrade the customer experience and compete… Continue reading Thinking Of TV Streaming Services? Get YouTube TV
The $1.07 billion worth photo-messaging app is taking the social commerce market by storm with the introduction of AR tech based tools. In the latest Snap Partner Summit 2022, the brand went ahead to flaunt this feature, which will significantly augment its capabilities. The social commerce app has highlighted how Snap AR shopping has enhanced the… Continue reading Snapchat To Transform E-Commerce Reality With Expansion In Ar Technology
Since its first public appearance in 2004, the search engine Google has revolutionized the way in which we conduct internet searches. 18 years later, it stands tall as one of the premier FAANG companies in the market. The only reason that Google has been able to adapt to the changing technological landscape is due to… Continue reading Bring Your Searches to Life with Google’s Multisearch Feature
Feeling nervous before appearing for a job interview? Not anymore! Like other games online, you can now practice being interviewed by a computer. After LinkedIn’s automated interview feedback tool was launched in 2020, Google has developed a similar facility for their users. With advancements in Artificial Intelligence, it is now easier for job-seekers to attempt a mock… Continue reading Google Interview Warmup Tool—Yay or Nay?
For a long time, LinkedIn users have demanded a funny reaction option ever since the platform has seen a surge in funny content. To their surprise, team LinkedIn is now working on expanding its reaction options. According to the company’s Chief Product Officer Tomer Cohen, the platform might soon introduce a laughing emoji. “I wanted to start… Continue reading The Wait for LinkedIn’s Funny Reaction Might Just Be Over!
Expanding the world of content, Twitter is now rolling out its new subscriber-only feature to help content creators build a stronger community. With the ‘Super Follower-only Spaces,’ creators can now take one step closer to their following. As of now, this element is only available to a selected bunch of creators. “Now with Super Followers-only… Continue reading Monetise Your Creator Status With Twitter’s New Super Followers Only Spaces Feature
Do you love consuming your favorite pieces of content on the internet but are constantly disturbed by annoying ads? It happens to the best of us. According to a global Google survey, 69% of people surveyed said that they were motivated to install ad blockers by annoying or intrusive ads. If and when users block all ad contents,… Continue reading Personalize Your Ad Experience With Google’s Brand New Feature: Here’s All You Need to Know
Have you ever tried to skip to the main parts of a long and boring YouTube video? Well, we have all been there! Thankfully, YouTube has introduced a fantastic feature to save you from all the boredom. It’s called “Most Replayed” and it lets you effortlessly watch the most popular parts of the video. With… Continue reading YouTube Announces “Most Replayed” feature—skip to the most popular parts of a video
Ever since Facebook (Meta) acquired Instagram back in 2017, the possibilities for this photo-sharing app have expanded significantly. Now, it has transformed into a multi-media business opportunity for business owners and a career option for many creators. Reels are one of the most promising features for marketers, entrepreneurs, and creators alike. This format has enabled users to… Continue reading Instagram Experimenting with the Following Tab: Indian Users Test Out the New Feature
Instagram, the ever-popular social media platform, is shifting its focus to full-screen videos. According to their official source, the team is working to bring videos more ‘front and center’ on the platform. “We’re moving Instagram to a place where the video is a bigger part of the home experience, where content is more immersive,” said… Continue reading Ready to Go All-immersive With Instagram Full Screen?
A creator’s haven, Pinterest, has once again launched an offering with the goal of allowing creators to put out varied content. Riding on the coattails of the short-form video content offerings such as Tik-Tok and Instagram reels, Pinterest has launched “TV studio.” The app is a spin-off of the already existing Idea Pins feature. This… Continue reading Did Pinterest secretly launch an exciting new vertical video-streaming TV app?
When it comes to data privacy and transparency, big tech platforms have always been discreet about what goes inside the headquarters. Earlier this month, a hearing took place with an assembly of senators and politicians to discuss this topic. Congress engaged in a dialog with highly intellectual people in the hearing titled “Platform Transparency: Understanding… Continue reading Here’s What Data Transparency from Meta, TikTok, and YT Will Look Like!
In 2020, Google leveled up its standing with platforms like Instagram and Tik-Tok that offer bite-sized video content by rolling out YouTube Shorts. As the vertical is gaining popularity, the company is set to give creators and advertisers a chance to monetize their efforts. “YouTube Shorts is averaging over 30 billion daily views that’s 4x… Continue reading Are You Ready for Viewing Ads While Watching YouTube Shorts?
Today, online research enables consumers to learn more about the solutions they need to their problems. No question why brands must establish a digital presence to reach their customers. Building trust with compelling content is the key to forming a strong online community of loyal customers. The content should be accurate and provide the answers… Continue reading Boosting the Digital Presence of a Leading EdTech Brand
In the ever-expanding digital universe, content marketing has emerged as a captivating approach to brand-building. This strategy allows businesses to establish themselves as thought leaders and connect effectively with their target audience by distributing content across multiple platforms. As businesses share insights, they draw inquisitive users towards their online presence, significantly improving brand exposure. That’s… Continue reading Tapping into the Power of Content Marketing for Brand-Building
Content is the cornerstone for brands in the digital sphere. Whether you’re planning to create a thriving presence on search engines, raise awareness on social media, or reach out via mobile advertising, you’ve got to come up with relevant content to achieve the end goal. Content adds value to your digital presence, giving users a… Continue reading Expertise Unleashed: Defining Digital Success for a Leading NBFC
The internet has completely changed how people research products and make purchasing decisions. A decade ago, companies relied on traditional mediums such as print ads to drive sales. However, the internet has made information so broadly accessible today that people can do their own research. That’s why the importance of content marketing and online presence… Continue reading Elevating the Brand Presence and Visibility of an Industry Leader
In an increasingly digital era, where our first instinct is to turn to the web to look for answers, it’s no surprise the healthcare industry is thriving with content marketing. From the Mayo Clinic to the Cleveland Clinic, healthcare facilities have developed an online resource centre with thought leadership content that drives relevant traffic, generates… Continue reading Elevating a Healthcare Company’s Online Presence with the Power of Content!
The education industry is fast-evolving into a digital ecosystem. The concept of on-demand learning has gained weight. But the prospect of learning whenever and wherever has reduced students’ motivation to complete their learning goals. Students now prefer to learn in bits and pieces rather than everything in one go. This is where Rysecamp seeks to… Continue reading Collaborating with an e-Learning SaaS Startup to Create Content for Educational Courses
Guest posting is one of the most crucial elements for off-page SEO. It helps in building links and establishing authority for your brand. Putting blogs across popular forums will also bring more traffic to your website. Andras, an entrepreneur and owner of multiple brands, approached our team to help him reap the benefits of guest… Continue reading Helping the Owner of Three Websites in Securing and Maintaining High Traffic and SERP Ranking
The digital domain holds the key for businesses to scale in their industry. Brands can transform their blog into a trusted resource for industry knowledge, their social media into a lead generation machine, and their email campaigns into a customer engagement funnel. So, when SK Cloud reached out to us to help them establish their… Continue reading Working with a UK-Based Enterprise to Bring them on the Forefront of their Industry
Think of your ideal clients. Are casual customers scrolling through social media or busy professionals looking for business solutions? The first is the case of B2C (Business to consumer) business. For example, Maybelline sells its cosmetics to buyers directly. The second case is of B2B (Business to business) business. For example, Microsoft offers database management… Continue reading B2B vs B2C Content Marketing: What’s the Difference?
Your B2B content has a job to do: turn curiosity into conversion. Yet, it often feels like you’re shouting into the void, hoping someone hears. What if every blog, white paper, and social media post you created sparked genuine interest, resonated deeply, and compelled action? This article is your blueprint for making that happen. We’ll… Continue reading 13 Powerful Tips to Transform Your B2B Content Writing
Are you struggling to rank keywords that should be easy? Are you struggling to attract an audience to your site despite offering great information? This lack of visibility can be frustrating and detrimental to your online presence. Without better rankings, customers might not find your website. The answer lies in creating long form content. By… Continue reading Long Form Content for SEO: The Key to Higher SERP Ranking
‘Content marketing is one of the most powerful tools at your disposal.’ Be honest: How many times have you heard that statement? A dozen? A hundred? Maybe even a thousand. Indeed, the success of your business depends on marketing. With the prevalence of social media, digital content marketing has become the lifeblood of every successful… Continue reading Build Your 1-Year Content Strategy Framework in 7 Simple Steps
Quora has a thriving community of writers sharing their experiences or answering doubts about their niche. Since it is an excellent platform for answering public queries, you can leverage Quora to promote your personal brand or the brands you work with. But your answers can only get traction if they provide excellent value to readers. … Continue reading How To Become an Expert Quora Writer?
Content marketing strategy can be a complex term in businesses today, but the concept of marketing strategy is simple. Marketing strategy includes all the steps a brand takes to convert consumers into customers. There are key checkpoints when developing a content marketing strategy. For example, identifying buyers and their pain points, planning, content production, and… Continue reading Steps to Develop End-To-End Content Marketing Strategies for B2B Brands with Examples
When J.K. Rowling first penned the words of what would become the global phenomenon “Harry Potter,” she likely didn’t anticipate the scale of her success. What she had, however, was a mastery over content that resonated deeply with her audience, combined with impeccable storytelling skills. Like Rowling, every successful content writer begins with a fundamental… Continue reading 15 Important Skills to Become a Kickass Content Writer
B2B marketing has always been a little complex. With the B2B industry constantly adapting to technological advancements, we need to navigate our way through effectively selling to businesses. To achieve this, B2B marketers focus on increased buyer awareness and tailored campaigns to entice prospects. And yet, when it comes to overall revenue, B2B marketing has… Continue reading The B2B Marketing Maze: How to Escape These Challenges?
Outsourcing content creation is quite a popular practice nowadays. It has proved to be a cost-effective strategy for businesses today. According to a survey by CMI, 81% of marketers believe that content is essential to their business strategy. But finding the right freelance writers can be a bit difficult. The solution to this is to… Continue reading Top 8 Content Writing Platforms for Quality Writers
Writing for social media can be challenging. You work with strict character limits and turnarounds. You speak in memes and microtrends. You must react quickly to trending topics. And, if you publish a post with a typo, people will notice and react. Great social media posts can help you start meaningful conversations. It can help… Continue reading 6 Tips to Write Social Media Posts in 2025
Social media copywriters wear many hats as they balance emerging trends and formats. Whether you’re writing for a massive audience or building a niche community, refining your copywriting skills is essential for your brand. Copywriting is how you turn your target audience into new customers and sign-ups. Copywriting is not only about sharing; it’s about… Continue reading 9 Social Media Copywriting Tips for 2025
Content writing is now an essential marketing tool for SaaS companies. It does one thing: it drives business. SaaS businesses that use content marketing report an uptick in lead generation. There is no better way to cut through the noise and market your SaaS product than by producing content about it. You need to publish… Continue reading 5 Tips to Engage Your Audience with Saas Content Writing
A writing portfolio is the most significant attribute of any freelance writer. It’s like having a sales representative on autopilot closing deals 24/7. You can never miss out if you have a writing portfolio. Fortunately, creating a portfolio is easy. What’s not so easy is creating one that “wows” your prospects. But don’t worry—we’ll sort… Continue reading How to Make a Content Writer Portfolio to Win Clients Over?
Content marketing has gained tremendous traction in recent years; it is an approach that all marketers use to generate and convert potential leads. The need for a fierce B2C content marketing strategy in today’s content led world, is the key to a brand’s success. Planned content marketing not only helps you reach the right audience… Continue reading Need Help Building B2C Content Marketing Strategy? This is It!
B2B case studies are incredible conversion assets. They help marketers provide insights about their products. They also serve as lead generators. Salespeople use them to close deals. B2B case studies are a great way to show the value of a product or service. They show a business’s specific challenge and how your product is a… Continue reading The Guide You Need to Create Effective B2B Case Studies
B2B companies generate 2x more revenue from organic searches than any other marketing strategy. Your website should be created with one goal in mind – bringing in visitors who want to know about and ultimately use your services. SEO is the process of strategically increasing the quality and quantity of visitor traffic to your website… Continue reading Get Optimised SERP Rankings with an SEO Content Agency
You read through a blog that you have just finished writing and are filled with doubt. “Did that sentence sound natural? How did I miss that typo? The pacing seems off.” Has this ever happened to you? Well, fear not – all your article needs is some self-editing! Erase those errors and unveil a cohesive… Continue reading Revise, Refine, Rewrite: Expert Self-Editing Tips for Writers
In an ideal world, your content marketing strategy is performing exceedingly well, leads are converting through the funnel, and you’re hitting your goals. But in reality, 36% of B2B marketers do not have a documented content strategy and 4% have no plans of coming up with one. But with content as an indispensable part of… Continue reading Looking for a Content Creation Agency? Ask These Top Questions to Make the Right Choice
With rapid development fuelled by the growth of technology, the amount of information out there constantly evolves. Ask yourself – are you keeping up with this evolution? To ensure your content is up to date, you need to pre-plan and organise. This is where content audit proves to be extremely useful. With a clear idea… Continue reading 5 Steps to Perform a Complete Content Audit for Your Website
High-quality and actionable content does an excellent job of intriguing the audience. But offering them interactive content takes things to the next level! That’s what interactive content marketing brings to the table – content the audience can actively engage with. Interesting quizzes, online games, and opinion polls are ideal examples. This way, you can effectively engage your audience and… Continue reading Interactive Content Marketing: The Secret to Increasing Your Engagement
Are you drowning in data but starving for clarity? Infographics are the lifeline you need. They transform complex, overwhelming information into clear, engaging visuals. This makes it easier to understand and remember. From classrooms where students struggle with tough concepts, to hospitals where patients need clear health advice, and businesses presenting data-heavy reports, infographics make… Continue reading The Power of Infographics in Content Marketing
You could be producing an endless stream of high-quality content but still may not be getting the right traffic. This happens because producing content alone is not enough. With an average user spending only 37 seconds on a piece of content, it is vital to have a B2B content distribution strategy in place. A proper… Continue reading 7 Tips to Develop an Effective Content Distribution Strategy in 2025
Have you ever wondered who writes the instructions that help you fix your new laptop or the guides that explain complex software? Those are the works of a technical writer. As technology becomes a bigger part of our lives, the need for clear, easy-to-understand information keeps growing. Technical writing closes the gap between complex information… Continue reading The Ultimate Guide to Technical Article Writing
You might have amazing web content along with stellar blog posts and graphics. All that still doesn’t guarantee great organic traffic generation and better engagement. It’s because your audience and Google don’t find your content that engaging or informative anymore! What does that even mean? Well, your website serves as your primary communication channel with your customers… Continue reading Elevate your SEO and Audience Engagement: The Power of Website Content Update
Picture this: You have poured your heart and soul into crafting a blog post that is original, inspiring and relevant to readers in every corner of the digital realm. But there’s one problem—it’s lost in the vast abyss of the internet. Your masterpiece remains unseen, buried beneath an avalanche of other articles. But there’s a… Continue reading How to Write SEO Friendly Content like a Pro
People love viewing engaging posts on platforms like Facebook, Instagram, YouTube, and WhatsApp. This is why businesses and services today are keen on leveraging the power of social media. And if you, too, want to optimise your content marketing, you must know how to build a successful social media strategy. And before we begin, here’s… Continue reading The Best Guide for building a Successful Social Media Strategy
Let’s look at it this way: You’ve worked so hard to build a business; you earned your clients and built trust among them too. Now what? What about the other potential customers out there who would benefit from your product? How would you proceed to grow your brand? There is not just one answer to… Continue reading Top 5 Reasons You Need to Hire a Content Strategy Agency
Copywriting is the backbone of any B2B marketing and advertising campaign. It remains one of the most effective ways to generate awareness, enhance visibility, and boost conversions. Learning what is B2B copywriting and what purpose it serves is vital. The text you use in your website, social media ads, or sales material reflects your brand… Continue reading A Guide to B2B Copywriting: Meaning, Purpose, and Best Practices
Does your website sit unnoticed on the second page of search results? It’s a common frustration: you have a great product or service, but if no one sees it, does it matter? Every day, potential leads slip through your fingers, snagged by competitors who dominate the top spots. This invisibility stifles your business’s potential, restricting… Continue reading How to Create SEO Strategy to Grow Business?
Are you excited to begin your freelance writing journey? Whether you’re a full-time freelance writer or just looking for side gigs, the flexibility is unmatchable. However, you may have multiple questions worrying you during the initial freelancing days. Don’t worry, as we have got you sorted! In this post, we’ll talk about the most pressing… Continue reading Freelance Writing Simplified: Get Answers to the Top FAQs!
Back in 2021, stuck in online lectures during the pandemic, I figured it was time to put my free time to good use. Earning some extra cash along the way wouldn’t hurt either! So, I started looking for internships, and that’s when I stumbled upon Writtenlyhub. With no grand plan in mind, I applied for… Continue reading Back to Where It Began: My Story of Rejoining WrittenlyHub
“Do what you feel is right, the rest can always be figured out anyway!” If I said I knew writing was my cup of tea since the beginning, I would be lying. It was only 5 years back that I learned about the career opportunities blooming in the content industry. I also learned that there… Continue reading Witness a Journey of Transformative Growth: From Freelancing to Team Management
“Turn life’s uncertainties into a harmony of organised chaos and watch the magic unfold” My story of working as a proud WHustler has been all about tackling challenges, finding freedom, and navigating the exciting world of operations management. Discovering the Ops Life I have always loved the operations side of things in a company –… Continue reading The WHustler Way: How Sristi Blends Creativity with Operational Expertise
“Everybody you meet and everything you do has a greater purpose in life” I always believe what Steve Jobs once said – “You can’t connect the dots looking forward; you can only connect them looking backwards”. This quote has always resonated with me, guiding me through the twists and turns of my career path. My… Continue reading A Journey of Exploration, Learning, and Growth: From Engineering to SEO Specialist
“Dare to pivot; sometimes, the boldest moves lead to the most fulfilling chapters.” In the corridors of Delhi University, my undergraduate years in psychology were a canvas waiting to be painted. Delving into the intricacies of the human mind, I found my passion for understanding and aiding the complexities that reside within. Interning at Tihar… Continue reading From Studying Psychology to Achieving Corporate Success with WrittenlyHub
The only way you keep growing in life is not by counting mistakes but embracing “missed takes”. When I set out on the path of engineering, I dreamed of working as a Product Development Engineer in the Food Technology department of an FMCG. But the funny thing about life is that it has its own… Continue reading From Wordsmith to Content Leader: My Success Story in the Content Industry
“Conquering life; one challenge at a time“ Each occurrence in life carries its purpose and unfolds precisely in its designated moment. WrittenlyHub illustrates this truth in my own journey. I completed my graduation in Management Studies with a focus on finance but soon came to the realization that it didn’t align with my true passion.… Continue reading Mastering Life and Career: My WrittenlyHub Journey
“Nothing changes if nothing changes. So make sure you’re a part of that change. ” I truly believe that every experience we have shapes us into the person we are. But little did I know that every decision we make has the same effect, till I joined WrittenlyHub. The Dilemma of Career Choices After Graduation Just… Continue reading From College Grad to Customer Success Manager: WHustler Aastha’s Journey
WHustling each day to write something worth reading! Yes, I am a writer. Was this always the plan? No! So, am I happy? More than happy! Being an academic enthusiast and a student of literature, I always wanted to share my knowledge and make a career out of it by becoming a teacher or professor.… Continue reading WHustler Sumaiya’s Story of Strength and Never-Give-Up Attitude
“Mastering new niches, one blog at a time” Content and writing are two intertwining but separate worlds, and this is a journey of understanding that. Like many other writers, my story also starts with some inquisitiveness for reading. With my nose buried deep in all the Oxford literature books my school had to offer, I… Continue reading From Content Novice to Word Ninja: Finding My Fit in The Content Industry
“Scaling the growth charts while learning the art of weaving dreams with words.” Have you ever wondered how life’s unpredictable twists lead us to unexpected destinations? I watched my life go through multiple ups and downs and yet found a way to a fulfilling profession, helping me learn and flourish at every turn. Here is… Continue reading Becoming a Writer Turned Out to be a Life-Changing Experience for Me
“Putting a bit of “me” in every content I create to make it stand apart.” I had always wanted to be a writer for as long as I can remember but never dared to pursue my dreams. Now, when I see “Senior Content Writer” beside my name, I still can’t believe it sometimes. Because I… Continue reading My Career Road All the Way from IT to Content Writing
“Writing to me is like journey of self-discovery.” As I was completing my Master’s in English a few years ago, I got to thinking about what I want to do next. I was completely clueless! So, I asked around. Every person I spoke to, from friends to family, advised me to go into teaching due… Continue reading From a Student Teacher to a Content Writer!
“Embarking on a journey to sculpt ideas with words” I am often asked – how did I start writing or understand that it can be a career choice? I ponder back to when I was a dedicated academic soul and tapped on the keyboard only to write a research paper. Writing as a career? Pfft,… Continue reading Evolving as a Writer and Inching Closer to My Dreams Every Day
Back in 2021, stuck in online lectures during the pandemic, I figured it was time to put my free time to good use. Earning some extra cash along the way wouldn’t hurt either! So, I started looking for internships, and that’s when I stumbled upon Writtenlyhub. With no grand plan in mind, I applied for… Continue reading Back to Where It Began: My Story of Rejoining WrittenlyHub
“Do what you feel is right, the rest can always be figured out anyway!” If I said I knew writing was my cup of tea since the beginning, I would be lying. It was only 5 years back that I learned about the career opportunities blooming in the content industry. I also learned that there… Continue reading Witness a Journey of Transformative Growth: From Freelancing to Team Management
“Turn life’s uncertainties into a harmony of organised chaos and watch the magic unfold” My story of working as a proud WHustler has been all about tackling challenges, finding freedom, and navigating the exciting world of operations management. Discovering the Ops Life I have always loved the operations side of things in a company –… Continue reading The WHustler Way: How Sristi Blends Creativity with Operational Expertise
Think of your ideal clients. Are casual customers scrolling through social media or busy professionals looking for business solutions? The first is the case of B2C (Business to consumer) business. For example, Maybelline sells its cosmetics to buyers directly. The second case is of B2B (Business to business) business. For example, Microsoft offers database management… Continue reading B2B vs B2C Content Marketing: What’s the Difference?
Your B2B content has a job to do: turn curiosity into conversion. Yet, it often feels like you’re shouting into the void, hoping someone hears. What if every blog, white paper, and social media post you created sparked genuine interest, resonated deeply, and compelled action? This article is your blueprint for making that happen. We’ll… Continue reading 13 Powerful Tips to Transform Your B2B Content Writing
Are you struggling to rank keywords that should be easy? Are you struggling to attract an audience to your site despite offering great information? This lack of visibility can be frustrating and detrimental to your online presence. Without better rankings, customers might not find your website. The answer lies in creating long form content. By… Continue reading Long Form Content for SEO: The Key to Higher SERP Ranking
Creating Engaging Presentations Effortlessly with AI
16 Jan 2024 | By Team WHThe ability to communicate ideas effectively is crucial, and presentations play a pivotal role in this arena. The emergence of AI presentation makers marks a significant evolution in how we approach this task. These innovative tools are reshaping the process of creating presentations, making it not only more efficient but also more accessible to a… Continue reading Creating Engaging Presentations Effortlessly with AI
Are Press Releases Still Good for SEO?
11 Jul 2023 | By Team WHHistorically, press releases have been crucial in generating brand awareness and creating buzz around newly launched products or services. Several marketers in the past have employed this tactic and combined it with SEO elements to achieve higher organic rankings and boost traffic. Unfortunately, this strategy took a backseat when Google announced that links present in… Continue reading Are Press Releases Still Good for SEO?
AI vs Search Engines: What’s the Future of AI Content on SERPs?
07 May 2023 | By Team WHThe debate about AI-generated content is prevalent as ever. While there have been claims that AI does not have the emotional intelligence to pull off personalised and thought-provoking content, a surprising 12% of businesses are using AI for content creation. At the same time, popular search engines like Google have not explicitly mentioned being against AI-generated content.… Continue reading AI vs Search Engines: What’s the Future of AI Content on SERPs?