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Complementing the Buyer’s Journey: A Guide to Create Content for the Funnel

“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.” This statement, from the renowned digital marketing author, Jay Baer, can prove as a golden mantra for new-age businesses. Today, the onus is on you to offer pertinent information that aids customers in… Continue reading Complementing the Buyer’s Journey: A Guide to Create Content for the Funnel

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6 Tips to Outsource Content Marketing Effortlessly

If you wonder why content marketing should be one of your main focuses, consider the prime example of Dominos. This renowned pizza company generates more than half of its sales through digital promotions.  With a staggering 91% of businesses using content marketing, it’s the best opportunity for entrepreneurs to leverage on this strategy.  After all, staying relevant on… Continue reading 6 Tips to Outsource Content Marketing Effortlessly

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