SEO can be a tough row to hoe if you are new to the game. However, it is not uncommon to see even experts slip while optimizing their content.
Even the most minor SEO mistakes can end up making your rankings plummet to new lows! SEO is a crucial factor that can either make or break your online presence.
If you want to make sure your website is doing well online and ranks higher up in search results, then it is advised that you divert your focus to SEO optimization.
Continue reading to find out more about some of the most common SEO mistakes to avoid so that your website gets better rankings on search engines!
SEO mistakes to avoid
Here are some of the prevalent SEO blunders that you can easily avoid if you are careful. Make sure to read till the end to get a better insight into SEO optimization.
1. Your keyword research is lacking
Strong keyword research is what makes up your SEO strategy. If you are one of those people who believe that keyword research is cheating, then you are entirely wrong.
Searching for keywords and phrases that can help your website rank higher is very important. There are a large number of tools available online that can help you get started with this.
If you run a small business or a start-up and cannot afford to splurge on expensive tools, you can opt for free versions of keyword research tools too.
Here is a comprehensive list of keyword research tools that you can consider buying.
2. Your images aren’t right
You probably add images to your blogs and web pages to make them look attractive. However, have you ever wondered if the images that you add are optimized correctly?
Here are a few common pitfalls people usually face with images.
- Images that do not have any ALT text
- Using a lot of images
- The image size is too big
So, how do you ensure all your images are SEO optimized? It’s easy; just follow the following tips to make sure all your pictures are adequately optimized.
- Cut the image to a small size, preferably around 800×600.
- Use images only where necessary.
- Make sure to label all images with ALT text.
- Use thumbnails of images if there are too many.
3. Your content lacks quality
If you fail to provide high-quality content to your readers, all your website optimization will be in vain. This is because Google only ranks websites with high-quality content at the top of search results.
You can try using as many keywords as you like, but if your content does not add any value to your reader’s search, chances are you will be ranked pretty low.
Invest in high-quality content and focus on optimizing it the best way you can. Remember to write for the audience and not for the search engines.
Google has very stringent parameters that filter out good quality content from the bad. So, outsmart the search engine by putting out only quality content that is optimized and pay heed to these SEO mistakes to avoid.
4. You recycle titles of pages
Among popular SEO mistakes to avoid is recycling titles. One of the most critical SEO signals you can focus on is the title of your page and its subsequent titles inside.
You cannot copy titles from the internet or use the ones you have already used before. Your tags play an essential role in your rankings, and they cannot be overlooked.
Here is what you can do to make your titles better and ensure SEO optimization!
- Titles shouldn’t exceed 60 characters.
- They should be descriptive of what’s on the page.
- Try to include important keywords.
- Every web page should have a new title.
5. You are sleeping on internal linking in your articles
Internal linking is when you link pages to each other on your website. This might seem like a futile exercise to most. However, internal linking is crucial if you want a better ranking!
Internal linking can help you make your personal meshwork of web pages. Search engines prefer this because it makes it very easy to discover your web pages online.
Additionally, internal linking can be beneficial to readers too. They are more likely to visit numerous pages on your platform itself if you link pages properly.
Your rankings could be suffering if you are making the following mistakes with internal linking:
- Too many internal links on the platform
- Not enough links
- Inadequate anchor text
- Broken links
Avoid making such SEO mistakes and be mindful of how many If you tackle these issues and use just the right amount of internal links on your website, you are sure to see a change in your rankings.
6. Your social media is a snooze
It is no surprise that social media is one of the most crucial factors that help you promote your website. You might think that handling multiple social media platforms at once is exceptionally challenging. However, you don’t need to!
This common SEO mistake is easy to rectify. You do not need to have social media fame on all platforms. Even if you can focus on one, it will benefit your business greatly.
For instance, if you think a significant chunk of your clientele uses Facebook, then you can divert your attention to marketing on this platform primarily.
It is a publicly known fact that social media has the power to boost all your online marketing campaigns. So, make sure you focus on a social media platform and promote your products/services on it diligently!
There are many other SEO mistakes that you can easily avoid. These could include having a slow-loading website, inaccurate link building, improper formatting of text, etc.
Good quality content is one the most effective ways to rank higher on search engines. If you are not a trained content writer or creator, your best bet is to hire a professional for help.
WrittenlyHub is an excellent choice for businesses looking for content writing and content marketing services. Learn more about the services offered and find one that caters to your requirements today!